In a busy world, we don’t often get the chance to stand back. Last week’s @apmcire Awards gave us one of those moments.
11 awards. 5 Gold.
And for the first time — the Grand Prix.
That one means a lot. Not just because of what it is, but what it represents. A willingness to think differently. To push ideas further. And to do it in partnership with brilliant clients and collaborators.
We’re incredibly proud of the work and the people behind it.
Gold Winners
~Tech & Entertainment – @paddypowerofficial Darts Fan Experience
~Financial Services – @bankofireland “Never Stop Competing” Challenge (with @oliver_ie / @omd_ireland )
~Best Experiential – Paddy Power Darts Fan Experience
~Best Long Term – The Paddy Power Comedy Festival
~Best Sponsorship – Bank of Ireland “Never Stop Competing” Challenge (with OLIVER / OMD)
Grand Prix
~Paddy Power Darts Fan Experience
Huge credit to our partners OLIVER and OMD, and to the teams across every campaign.
And congratulations to the other CMS work recognised on the night; @visaireland for its NFL sponsorship campaign, @salesforceuki for Thrive'25 and Bank of Ireland & VISA for the Campus Roadshow.
We’re lucky to work with ambitious clients and even luckier to see that work recognised.
We’re delighted to share our recent work for our client @nationalbroadbandireland With a few familiar faces and the addition of a truly iconic one, Eileen Dunne, it’s fair to say the 2026 campaign got off to a great start thanks to plenty of star power.
The next phase of the campaign features this unstoppable duo delivering NBI Fibre Broadband news across the country. The campaign is rolling out across OOH, Radio, Social and digital channels. It’s always a pleasure working alongside the fantastic team at National broadband Ireland and our production partner on this one, Core Creative.
And of course, a very special thank you to Fionnuala Fibre O'Farrell Flynn – a consummate professional as always!
Big ideas deserve big support. We were delighted to work with our client Visa, on the 2026 Visa She’s Next Grant Program campaign. Aimed at helping women-owned businesses grow, with five grants worth up to €50,000, plus expert coaching and mentorship. CMS were responsible for the full creative campaign working with Visa and Claire Fullam, founder of @remiscalpcare and grant winner 2024, bringing it to life across social, digital, radio and OOH.
#Creative #ShesNextGrantProgramme
We’re excited to have worked with Visa Ireland to activate their sponsorship of Ireland’s first regular season NFL game, Sept 28.
The fully integrated campaign is rolling out across OOH, special builds, social, digital & in-stadium activations this week, kicking off with a giant take-over projection on the iconic Convention Centre last Saturday.
Huge thanks to our fantastic clients Ines Obtinalla & Keelin McAleese for trusting us with this incredible campaign. You might say, it was an incredible touchdown (sorry….we’ll get our coat)
#VisaIreland #OOH #Social #Digital #CreativeAgency #CreativeExperience
Did you hear the one about The Paddy Power Comedy Festival?
It’s no joke.
Four days. Endless laughs. One seriously brilliant client and agency team.
From early planning and creative concepts to production and delivery it’s always incredible to bring this one to life and watch the punters soak it all in.
Huge shoutout to the legends at Paddy Power for backing brave ideas and trusting us to bring it all together. And for always pushing for more (but pushing us in the best way). And of course, to the team in Aiken for creating an incredible festival.
@paddypowerofficial@aikenpromotions
Be the sunshine our brands need this summer!
We’re looking for Brand Ambassadors to come and work with us at events and activations for some of Ireland’s biggest brands.
We pay excellent rates and offer flexible hours to fit around your busy schedules.
If this sounds like something you’d be interested in or want to learn more, get in touch.
Email us at [email protected]
We had an incredible night at the APMC Awards — bringing home 13 awards. Huge recognition for our work with @bankofireland , @paddypowerofficial , @muffliquorco , and @anpostofficial
CMS took home 7 Golds, including the coveted Judges’ Selection Creative Award — a huge honour, chosen independently by the judging panel.
A phenomenal result for our brilliant team and incredible clients.
#ThinkBigger #APMC2025 #CreativeExcellence #Experiential
@apmcire
We’re delighted to be shortlisted in two categories at the European Sponsorship Awards @european_sponsorship_assoc A fantastic team effort with our amazing clients in @bankofireland and @paddypowerofficial
#ESA25Shortlist #marketing #events #activations
We recently had the pleasure of supporting JB Barry & Partners as they made their brand transition to Egis.
Working with our wonderful client, @NiamhOdea , we created a B2B campaign—executed across Press, Social, and Direct channels—designed to signal a new dawn for the Egis brand. We also contributed to internal communications through direct channels, ensuring the message resonated not only externally but within the organisation as well.
We were delighted to bring the Bank of Ireland Carnival Quarter back to @alltogethernow.ie for a second year. The Carnival Quarter is a unique festival destination where customers could unlock real rewards and celebrate their real self. A destination for festival goers that stood out from the crowd with its Mardi Gras atmosphere, Sashay stage featuring Drag Shows daily and BBQ pop up with delish food from partner @scorchiohq . And of course those festival necessities charging stations to keep phones full of life, a fabulous Glam station and instagrammable photo areas
CMS worked across the full experience concept and execution to bring the Carnival Quarter to life. Thanks to our great client @bankofireland@naomikeating@laur147 and @rachel_fitzpatrick for letting us have so much fun with this activation. Also to our production partners @flying_elephant_productions for their expertise in realising our vision. And our Drag Queens who Slayed @james_patrice@davina.devine and @m_i_z_z_a
