We’ve been on a pause. Not the restful kind. The kind where you keep circling the same question, wondering how to begin again.
Because most of you want to go to Japan.
And we get that. But we are also up against the mainstream ways of seeing it.
The ones that rush you through everything, fill every hour, leave no room to pause.
The ones that smooth over your fears of unfamiliar food, your hesitation, your need to ease into a place instead of conquering it.
We kept wondering where we fit in that.
So we decided to show you.
In April, we did a thing.
With Khaki Labs, we gathered a room in Mumbai and let it become, for a brief while, something closer to Japan. This was around sakura season, when the blossoms had already begun to fall back home, quietly, without spectacle.
There were stories about impermanence, and why it matters.
There were hands learning kintsugi, understanding that broken does not mean ruined.
There was tea, unhurried, asking you to stay.
And food that did not try to impress, only to belong.
People left with cherry blossom bookmarks from Japan, each carrying their name interpreted in kanji, with mooncakes for a small reset, with bowls for tea that felt different in their hands.
A reminder of ichi go ichi e, this moment, only this once.
We realised something.
Rather than just taking you to Japan, we have to bring some of Japan to you.
Not the checklist, but the quiet. Not the rush, but the noticing.
That is where we are different.
We do not rush you through a country. We sit with it. We make space for your hesitations, your curiosities, your pace. We let a place reveal itself, instead of packaging it for you.
This was just the beginning.
Better things are coming. 🩵
There is a quiet irony in the things we think we know. While the world sees the fortune cookie as a simple end to a meal, its history is a wandering path that begins in the 19th-century temples of Kyoto. Long before it reached the West, it was the Tsujiura Senbei, a savory miso cracker sold near Shinto shrines where paper prophecies were tucked into the fold of the dough.
In Japan, there is a beautiful belief that the act of sharing a fortune cookie does not divide the luck but doubles it. It is an invitation to a twin-destiny, a refusal to let hope be a solitary thing. It reminds us that stories are not just told but are lived in the small spaces between us.
History is often just a collection of these tiny shared moments, especially in the stillness after the day is done. So I want to share this post-dinner snack with my favourite person, my dog, and double the fortune of the night.
Come off on a Sonder trip with us. Follow for more stories that find the extraordinary in the land of the Rising Sun
Little did I know that all the small, quiet things I’d been collecting over the years would lead me here.
Sakura petals pressed between book pages. Half-finished cups of tea that turned into long conversations. Evenings that felt fleeting but somehow stayed. The kind of moments the Japanese call ichigo ichie ..once in a lifetime, yet never quite the same again.
This Saturday, I’m trying to gather a few of those feelings into a room.
There will be matcha, and mochi, and stories of a season in Japan that feels almost unreal when you’re in it. And somewhere in between, conversations that linger a little longer than planned, the kind I like to call sondered.;)
They say in Japan, if you hesitate even a little during sakura season, you’ve already missed it. So this is me, not hesitating.
If this sounds like your kind of afternoon, come by? Link in bio 🩵
This World Heritage Day, celebrate the cherry blossom 🌸 season in Japan with Khaki Heritage Foundation.
Join us for #Sakura, a thoughtfully curated programme that brings together art, culture, and conversation around the cherry blossom season in Japan.
Highlights:
• A presentation on the cultural significance of Sakura for the Japanese by @clickninjaa , Japanese Sensei and Nipponophile
• An introduction to Kintsugi, the Japanese art of embracing imperfections through restoration
• A Japanese Tea Ceremony
• Curated refreshments
• Take-home tote bag with thoughtful keepsakes
⏰ Date: Sat, 18 April, 2026 | Time: 10:30 am
📍Venue: Khaki Lab, Fort 🎟️Ticket Price: ₹4999
➡️Reserve your seat here: Link in bio.
#WorldHeritageDay #KhakiLab #JapaneseTeaCeremony #CherryBlossoms
what can i say about ten years of your birthdays, except that time has learned to move around you!
Mondays soften , saturdays linger , even waiting rooms feel less like pauses and more like small secret lives
you are that rare geography..my safest place
who wakes in the middle of the night to hold my absurd dreams like they matter, who drives a little ahead so i can learn the road without fear
somewhere along the way
without announcement or ceremony
I have become better beside you
kinder in the quiet ways that count
May this year gather around you
all the love all the fur all the small bright things you have been giving away so easily
life, it turns out, rearranges itself gently
when you are in it
Happy birthday permanent roommate
here’s to forever and then some more wandering ♥️
The world is busy with its wars.
Maps splitting. Voices swelling. Sides being assigned like destiny.
Inside, smaller wars.
No headlines. Same wreckage.
This blue green is my quiet truce.
Not surrender. Not escape.
Just a line I finally keep.
I am done fighting for things that never held me. Done wearing loyalties that did not fit my skin.
So I choose myself. Plainly.
Even if it looks like stepping back.
Even if it costs me noise, people, applause.
There is a kind of courage in keeping something untouched. In not offering all of you to a burning world.
This year I am less available. More mine.
Wardrobe and styled by @thebazaarboy and @utsavngandhi who knows my edges and cuts with care 🩵
Thirty-six arrived without rehearsal. No countdowns. No carefully curated “accidental” desires left lying around for others to discover and fulfil. I did not perform wanting this year. And yet, want found me anyway, abundant, unembarrassed, arriving from all directions. From the makers of me, from the man I married, from friends who have outlived versions of me, from family, from a dog who believes time is a conspiracy and love is not.
Midnight did not announce itself. It slipped in, almost apologetically, bearing slices of gooey chocolate cake, uneven, excessive. There were bougainvillea spilling like gossip, koi fish tracing ancient, indifferent circles, and my skin held the faint, democratic sting of chlorine. A celebration, if it could be called that, assembled itself without asking permission.
The body, though, has begun to speak in quieter ultimatums. it is tired, so sleep I did. Long, languid afternoons folded into themselves; read I did, in slow, deliberate sips. And I tried to write this a little differently, less certain, more porous. Perhaps this is a beginning disguised as an in-between.
Thirty-six feels less like an age and more like a quiet tectonic shift, something rearranging itself beneath the visible. Not dramatic enough to be called an upheaval, not subtle enough to ignore. The kind of change that doesn’t break you, only redraws your map.
Seasons, as they do, continue their indifferent passing. But the constants ..ah, the constants persist. Stubborn. Luminous. Entirely uninterested in reinvention.
And so, this year, I did not wish loudly.
I simply stood still long enough to notice that I am, improbably, deeply loved.
February said start. Start the things you have been romanticising and fearing in equal measure. Start before you feel brave. Start while your voice still shakes.
So I did.
Beginnings are marketed as fireworks. In reality they are alarms set earlier than usual. Shoes by the door. Water instead of what you really want. Faith that looks suspiciously like discipline.
I have been living in the day by day of it all. Showing up at work, at play, at the side hustle, at the gym, at places with white corridors. Repeating small promises to myself and keeping most of them. Letting consistency build a life quietly in the background.
A dog turned six this month. He no longer waits for me to wake up so we can begin the day together. He stretches slower. Chooses rest over chaos. Some growth arrives without asking for applause. It simply replaces what used to be there. Loving something means noticing when it no longer needs you the same way. That part stings a little.
Korea became an obsession. Japan still holds my heart, steady and permanent, but my nights have belonged to translated pages and soft spoken confessions. I rewatched Something in the Rain for the nth time and let longing feel elegant instead of inconvenient. There is something about restraint that feels truer than grand declarations.
Through caffeine cuts and extra steps and counting what enters my body, February slipped by. A few wins that only I would notice. A few purchases that felt like tiny celebrations. A few pauses where quitting sounded seductive and I chose not to.
Nothing extraordinary happened.
And yet everything shifted.
Maybe this is what change really looks like. Not a reinvention. Just a woman keeping promises to herself, one ordinary day at a time.
The idea of a Sondered moment came to us the way most of our best ideas do..somewhere between departure gates and dog-eared maps.
Vikram and I don’t fit travel into our year; we build the year around it. One spring belongs to Japan and the blush of cherry blossoms. Another summer is claimed by Portugal’s restless surf. If not that, then Bali with its fins, salt, and coral gardens beneath us. Our calendar isn’t a grid of months. It’s a series of coordinates.
As we sat down to plan this year’s journeys, we asked ourselves a simple question: what lingers? Not the flights, not the hotel rooms but the moments that refuse to fade. In business terms, we’ve come to call them Sondered moments. The quiet, electric intersections where a place stops being a destination and becomes yours.
Japan, for instance, offers a thousand such thresholds. Mine, as a devoted disciple of Japanese literature was nursing a drink at the dive bar once favoured by Murakami, wandering the university corridors where Norwegian Wood first took shape, and climbing every last step of Tokyo Tower until the city unfolded beneath me like a well-thumbed novel. For someone else, the moment might be a perfect bowl of ramen in a back-alley shop, the hush of a Shinto shrine at dawn, or the first snowfall in Kyoto.
That’s the point. No two travellers arrive with the same longing, so no two Sondered moments should look alike.
When you travel with us, you don’t inherit a fixed itinerary. You inherit intention. Tell us the story you want to step into …the taste you’re chasing, the street you’ve imagined, the view you’ve seen only in dreams and we’ll thread it quietly, deliberately, into your journey.
Because the best trips aren’t measured in miles covered, but in moments claimed.
And somewhere between the planning and the remembering, you’ll find it , the instant when the world feels impossibly vast, and yet, unmistakably yours
#japan #sonderinjapan
Mondays, Hachi and I feel a little extra anxious so we tap into our Sonder energy to beat the blues.
So we decided to decode the Sonder traveler
You’re a Sonder traveler if you love slow travel…
cultural, main-character energy…
getting to know a place like you’re really in it, not just visiting.
Local food over tourist traps.
Experiences that make you feel part of the city.
And that’s exactly what we’re giving you when I come with you
What are Sondered moments?
We’ll tell you sooooon.
Food in Japan isn’t just about eating..it’s a ritual. From saying “Itadakimasu” before a meal to the careful presentation of seasonal dishes, every bite reflects respect, balance, and tradition.
That’s exactly why we’re heading to Japan for a one-of-a-kind food tour to experience these rituals firsthand, from bustling street markets to intimate local dining spots.
Our full itinerary goes live tomorrow 👀
Make sure to check it out on our website and join us for a journey that’s as meaningful as it is delicious.
We realized we hadn’t told you what Sonder was all about! So here’s our founder, and her furry co founder trying to make sense of why we decided to start this company ! It’s no surprise that to us japanophiles who binge on Yoshimoto, matcha fixes and curry rice, Japan is our favourite place to travel ! We’re trained in the language and we’re rooted culturally in Japanese culture - so it only made sense that we curated experiential travel to take you there to show you Japan like an insider. Sonder is all about main character energy- because you should feel like it’s YOUR story, which is why we talk to you about what draws you to Japan when you come with us- is it food, the temples, the age old Japanese rituals or simply just the place that draws you in. Talk to us and let’s understand you better. So what is your Sonder? :)