Clase

Image campaign to communicate the musical works, performers and composers of the season at @palaudelamusicacat , created in collaboration with @die_doing For the 2025–26 season, we wanted to capture the beauty and emotion of attending a concert at the Palau. In shaping the concept, the circle, a simple yet distinctive element, became the central symbol of that experience. Building on this image, we collaborated with German artist Carsten Gueth, who created a series of works specifically for the season. In these pieces, the textures and soft transitions of light and colour evoke the atmosphere of the music, inviting viewers to experience a sense of calm and connection. Artwork @die_doing Photography @rodriguezbrun0 Curation, art direction and graphic design @clasebcn

Today, on Sant Jordi, it feels especially fitting to share something editorial: The new issues of Altres Veus al Palau, a collection of texts written by poets and writers invited to the @palaumusicacat each season. The series brings together different literary forms, including narrative, poetry, and essay, each offering its own perspective. The 2026 edition features poems by Jordi Lara @jordilaraescriptor and Lluís Calvo @lluiscalvoguardiola Get your copy at the shop inside Palau de la Música!

Campaign design and visual language for Roca Meridian Collection Designed by Altherr Désile Park for Roca, the Meridian Collection is built on simple geometry. Curves, lines and the arch as a recurring element reference Mediterranean architecture, bringing balance and clarity to the collection. This logic carries through to the basins’ oval silhouette and two-tone palette, forming the basis of the campaign’s visual language. The campaign is set in spaces defined by the arch, a reduced colour palette, and a clear use of light and shadow. The compositions are calm and direct, focusing on the relationship between object, lifestyle, space and light, all working together to express a timeless balance. Product Design @altherrdesilepark for @roca_global Creative and art direction @clasebcn @altherrdesilepark Photography @salvalopez Video @marcelthejuan Production @produccionesrocafort Stylist @debora_traite HMUA @nastia.mua Models @johannallucia @venanciosilva_ @fifthmodels Filmed and photographed at Espai Xavier Corberó and Roca Studio.

We developed the strategy, creative direction, copywriting, and art direction for Vibia’s new campaign. “Composing pendants. Seamless connection, endless possibilities” is a campaign that redefines lighting as an act of creation. It’s a system that expands the collections compositional possibilities, allowing light to move freely across space and adapt naturally to different architectural contexts. Strategy & Concept
 Position composition as creative freedom, linking product innovation with a digital experience through Vibia’s online configurator.
 Creative & Art Direction
 Ten pendant collections are brought to life through 3D visuals, each with its own color identity, across different spatial contexts. A minimalist approach highlights invisible connections and allows light to flow freely in space.
 Copywriting
 A narrative that frames composition as a universal creative act—emphasizing limitless possibilities, seamless integration, and total design control. Client: Vibia @vibialight 
Creative Direction & Art Direction: Clase @clasebcn Copywriting: Bis Turnor @bissyt 
3D & Animation: Spot Studio @spotstudio.es Music: Angel Sound Studio @angelsoundstudio #creativedirection #campaign #3d #artdirection #video

Art Direction, Graphic design and Naming for Elementa Collection AW26/27 campaign for @textilsantanderina Focusing on the Earth as symbolic of timeless stability and refuge, the Elementa collection focuses on materials that feel centred, considered and timeless. With the explicit aim of doing more with less, the collection shares the qualities of natural elements; simplicity, balance, patience and stability. #graphicdesign #clasebcn #barcelonadesign #visualcampaign #artdirection

EstarB — Designing a voice for youth wellbeing Identity and campaign for EstarB, a psychological and emotional support service for young people aged 12 to 25 launched by the Barcelona City Council. Illustration plays a central role in the project. Created by @jhon_boy , the illustrations capture everyday emotional moments through a simple, warm and inclusive visual language. The scenes focus on dialogue, care and connection, translating complex emotional states into approachable images that resonate with a young audience. The campaign extends this visual and verbal dialogue into public space across the streets of Barcelona, where the illustrations become the main vehicle to communicate the service. Client: @barcelona_cat , @joves_barcelona Creative Direction, Art Direction: @clasebcn Illustrations: @jhon_boy #illustrationdaily #graphicdesign #brandingidentity #visualidentity #designgraphic #clase #clasebcn

Kave Haffer is a bespoke typeface developed exclusively for @kavehome , a Mediterranean furniture brand. Based on Haffer by @xyz_displaay , the typeface was adapted as part of Kave Home’s rebranding. In collaboration with Displaay, we introduced a series of refinements to align it with the new character of the identity and its practical needs, improving consistency and usability across brand touchpoints. #CustomTypeface #TypeDesign #BrandIdentity #KaveHome #mediterraneandesign

Design of the latest exhibition signage for PoMo Museum @pomo_trondheim 
“The Code of Painting” exhibition focused on Picasso’s late period, a time of radical experimentation where he revisited familiar themes with renewed energy and freedom. The exhibition gathered more than 50 paintings alongside a series of hand-painted ceramic plates, revealing how the artist continued to reinvent his own language until the end. We designed the exhibition communication in line with the museum’s overall visual identity, while adapting it to the character and content of the show. Installation view, Picasso – The Code of Painting, PoMo, Trondheim, 2025 Photo: Uli Holz / PoMo, Trondheim Exhibition Design: Cécile Degos ©️ Succession Pablo Picasso / BONO, Oslo 2025 #museumbranding #art #signage #visuaiIdentity #graphicdesign #artexhibition

EstarB — Designing a voice for youth wellbeing We created the naming, copywriting, visual identity, graphic system, and campaign for EstarB, a new psychological and emotional support service for young people aged 12 to 25, launched by the Barcelona City Council. Built around the concept of dialogue and emotional connection, the identity uses the speech bubble as its core symbol — a visual metaphor for communication, openness, and support. A flexible and inclusive visual system based on geometric shapes evokes interaction and ensures coherence across applications. The verbal identity reinforces this idea through phrases that form a conversation between the service and its audience, expressed in a direct and positive tone. Illustrations by @jhon_boy highlight this dialogue and capture key moments of emotional wellbeing with a simple, inclusive style. The campaign, visible on the streets of Barcelona, extends this visual and verbal dialogue into public space. Client: @barcelona_cat , @joves_barcelona Creative Direction, Art Direction, Naming, Copywriting, Identity Design & Campaign: @clasebcn Illustrations: @jhon_boy

Wine label for L’Olivera Vinyes de Barcelona Blanco is a white wine from the urban vineyard in Can Calopa in Barcelona. The 2023 harvest introduces the white wine to the Vinyes de Barcelona range. The label continues the documentary approach developed for the red wine, portraying the vineyard, the people and the process through photographic imagery. For the white, we introduced a brighter palette and a lighter tonal range that reflects the character of the wine and the atmosphere of the harvest. The design stays close to the way L’Olivera works, connected to the vineyard, the people and the process, where craft, territory and social commitment are central. Client: L'Olivera @olivera_coop

Design of the last exhibition Catalogue for PoMo Museum. 
“The Code of Painting” exhibition focused on Picasso’s late period, a time of radical experimentation where he revisited familiar themes with renewed energy and freedom. The exhibition gathered more than 50 paintings alongside a series of hand-painted ceramic plates, revealing how the artist continued to reinvent his own language until the end. The catalogue extends this exploration through essays, reproductions, and archival material, arranged in a clear, balanced layout that reflects the structure of the exhibition. Client: @pomo_trondheim Graphic Design: @clasebcn Editors: Dieter Buchhart and Anna Karina Hofbauer. Assisted by Claire Lea Deuticke Managing Editor: Rasmus Thor Christensen 
 Publishing Editor: Inger Schjoldager, @orfeusforlag 
 Artist texts: Dieter Buchhart, Luise Mahler, Pepe Karmel
 Interviews: Dana Schutz and George Condo, interviewed by Anna Karina Hofbauer
 Translation, Transcription, Proofreading: Wordrights, Ika Kaminka, Peter Cripps and Brian Currid (Pablo Picasso: Painting Back to the Future)
 Repro: JK Morris
 Print: Livonia Print SIA, Latvia. 2025

Identity design for Barcelona Districte Cultural @bcndcultural A project that transforms BDC from a performing arts program into a cultural umbrella that connects and structures Barcelona’s network of cultural initiatives. We repositioned the brand as an open and flexible shared space, capable of hosting diverse programming and creative content across all districts, bringing quality, free culture closer to people, neighborhood by neighborhood. Animation: @__marcorollo #clase #clasebcn #bdc #barcelona #identityldesign #graphicdesign #branding #artdirection