@hypebeaststyle : After
@claraborde ’s viral Al Nassr dress featuring
@cristiano turned heads, we linked up with the French-Portuguese artist to dig into the story behind her work.
Her passion project, ‘CR7 BOOTLEGACY’, reworks bootleg merch like scarves, tees, and beach towels into one-of-one garments that reflect both Ronaldo’s legacy and her own personal memories. The approach taps into bootleg culture, an underground movement where unofficial or fan-made merchandise captures raw passion and creative reinterpretation, often blurring the lines between fandom and fashion 🔥
Over the past year, football culture has seen a huge resurgence, not just in stadiums, but in streetwear. Vintage jerseys are back in heavy rotation, with designs from the ‘90s and early 2000s now resurfacing as collectable items.
Clara’s work sits right at that intersection, tapping into the emotional weight of the sport and the nostalgia that surrounds it. As the global game continues to influence fashion, music, and art, it’s also building connections that transcend borders, bringing communities together❤️🔒
Photo:
@claraborde