Avant-Garde Fashion After the Collapse: A Conversation with the Directors of Chronos Corps.
@chronos.corps
“Real impact occurs when a fracture is introduced, one that continues to operate even after it has been observed.” This is how the interview with the creators of one of the most compelling emerging Italian avant-garde brands, Chronos Corps, begins. In the contemporary landscape, the fashion system appears trapped in an obsessive cycle of acceleration, production, and replication, where creativity increasingly bends to market demands.
It is precisely within this crisis that avant-garde fashion re-emerges as a space of resistance and rupture. As the brand’s directors, Giacomo Maurizi, Nicola Minotti, Matteo Cesarotti, and Matteo Pelizzi explain, the project was founded in Rome in 2022 from a “post-collapse imaginary” that does not aestheticize the end, but instead observes what remains after many illusions have fallen away. In a system that has consumed images, values, and even the idea of the future, Chronos Corps brings the body back to the center. Their garments do not seek immediate consensus; instead, they present themselves with severe forms, devoid of complacency. Unsurprisingly, they claim to feel closer to brutalist architecture than to contemporary fashion.
During our conversation, a stark truth emerged: “Today, much of fashion produces images, but rarely produces thought. It has refined the surface while weakening the depth.” In this scenario, it is rare to find brands capable of truly interrogating the present, going beyond the aesthetics and marketability of clothing. This is precisely where realities like Chronos Corps become necessary: projects that embody a clear stance, where risk and coherence translate into a form of research that goes beyond mere decoration.
Read the full article on iconiaavantgarde.com or at the link in bio.
Words: Ada Maria Francesca Romeo
@_adaromeo
Photography: Denni Sereni
@dephotoportraits_
Models: Lee Chen
@chen_liz & Giovanna Di Fraia
@joahnfray
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