From doing her hair before school at 13 with her very first CHI Haircare flat iron… to now creating soft, bouncy curls with the CHI LAVA 1.5” Hairstyling Iron🥹✨
CHI has been part of her hair journey through every era and honestly, we love to see it ❤️
Smooth shine, effortless curls, and a little nostalgia all in one look 💁♀️
#CHIHaircare #CHILava #HealthyHair #HairTok #CHI40Years
@j_hsiao
POV: the flat iron you begged your mom for in middle school is now the brand you get to collaborate with 🥹✨
Watching her create sleek, shiny hair with the CHI LAVA 1.5” Hairstyling Iron feels a little too full circle ❤️
#CHIHaircare #CHILava #SleekHair #HairTok #HealthyHair
@toribarnes3
The secret to a bouncy blowout? A little CHI nostalgia + the right routine ✨❤️
@leatngu is serving the dreamiest blowout using the LAVA 1.5" Hairstyling Iron… and bringing back the iconic CHI Silk Infusion her mom always had on the vanity 🥹
Her routine:
✨ Prep with 44 Iron Guard + Silk Infusion
✨ Create soft bends with the CHI LAVA 1.5”
✨ Pin curls while warm for extra volume
✨ Finish with Enviro 54 Hairspray for that lasting bounce
The result = soft, shiny, blowout hair all day 💁♀️
#CHIHaircare #BlowoutHair #CHILava #SilkInfusion #CHI40Years
The moms in our lives deserve a little extra shine this weekend 🤍✨
Celebrate Mother’s Day with the gift of healthy, beautiful hair — receive a FREE full-size CHI 44 Iron Guard with the purchase of any LAVA tool at CHI.com 💐🔥
A little something special for the ones who do it all.
Offer ends May 10, 2026.
#MothersDayGift #CHIHaircare #CHILAVA #HealthyHair #HairTools
One thing about our team… they’re showing up with a soundtrack 🌴🎶✨and for our 40th anniversary, we’re going BIG in Cancun ☀️🌺
Which song would YOU play? 👀
Click the link in bio for ticket info and book today!
#CHIHaircare #CHIConference #chiicon40 #40YearsofCHI #HairIndustryEvents
Now at Ulta 💖
We’re so excited to share one of our absolute favorites — the CHI LAVA AirGlide! ✨
This is the one tool you didn’t know you needed… until now. It takes your hair from wet ➝ dry ➝ styled all in ONE easy step. Yes, one tool for everything 🙌
Run, don’t walk to Ulta and try it for yourself! Then come back and tell us what you think 👀✨
#UltaBeauty #CHIHaircare #HairGoals #HairTok #HealthyHairJourney BlowoutAtHome HairTools StylingMadeEasy WetToDryStyler HairTransformation SalonHairAtHome HairCareFavorites BeautyMustHaves HotTools HairInspo
The hunt was real 🤎🍫
@brunette_beautyjournal found both Gourmand Collection tools, the CHI flat iron and chocolate curling iron… and it was so worth it 😍 the NEW 44 Iron Guard in Gourmand Bliss = sweet scent, smooth, shiny results ✨
#CHIatTarget #CHIHaircare #TargetFinds #HairTok #GourmandBeauty
middle school her knew… 🤎🍫
welcome to the CHI cool girls club, maceelong ✨ now featuring the Gourmand curling iron at @Target
#CHIatTarget #TargetHaul #HairTok #HairGoals #CurlingIron
@Target haul just hits different 🤎🍫
@chantaltrucco showing her CHI faves, the NEW 44 Iron Guard in Gourmand Bliss and our chocolate curling iron from the Gourmand Collection ✨ sweet scent, heat protection, and smooth, shiny results we’re obsessed with 😍
#CHIatTarget #CHIHaircare #TargetFinds #HairTok #GourmandBeauty
Shopping just got a whole lot sweeter 🍫✨
The NEW CHI Gourmand Chocolate Collection has officially landed at Target and she is that girl. 🤎 From the luxe chocolate tones to the flawless finish, your styling routine just leveled UP.
Flat iron or curling iron… which one are you grabbing first? 👀
Run, don’t walk to your nearest Target before they’re gone 🏃♀️💨
@bellamjacinto
#TargetFinds #TargetBeauty #CHIHair #CHIHaircare #HairTools FlatIron CurlingIron HealthyHair HairGoals BeautyFinds InStoreFinds TargetRun BeautyObsessed HairInspo NewAtTarget
