There’s something really special about realizing a dream you carried quietly for years is finally existing in front of you.
This space may be temporary, but the dream never was. My best friend sent me a little reminder, the other day. Since high school, I always imagined owning a store surrounded by blue. Blue denim, blue decor, blue tones everywhere. If you know me, you know blue has always followed me through life, from my quinceañera dama dresses being teal, to our logo, to the calming feeling those tones have always given me.
But I realized… my love for blue goes deeper than aesthetics. It comes from my roots. From being a little girl working in the blueberry fields alongside my parents. From my first official job at 14 in a blueberry factory. From watching my parents work endlessly as migrants just trying to build a better life for us.
Back then, there were moments I cried. Moments I felt embarrassed. Moments I didn’t understand why our life looked different. I was bullied at times and wished things felt easier. But growing up teaches you perspective. And now I see the beauty, sacrifice, strength, and love behind everything my parents were trying to do.
So this space, every shade of blue, every detail, every dream inside of it, is a tribute to that little girl in those photos. The little girl who once felt small but never stopped dreaming big.
And now, in real time, we get to witness her dreams becoming reality.
A reminder that no matter where you come from, no dream is ever too big for your little heart to desire.
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This week we’re announcing our grand opening space, for our temp space. Con
@edge80one ! So Stay tuned, we really hope to see you all there.