The Twin Cities Media Group tried something new last week – we got a billboard to get more people to support local news!
If you haven’t heard of the Twin Cities Media Group (TwinCitiesMediaGroup.com), it’s a collaboration of a few local publishers in the Twin Cities that banded together to try to help each other out. That includes Minneapolis Voices (Downtown Voices, Southwest Voices, and Minneapolis Schools Voices), Racket, North News, KRSM Radio, Heavy Table, and New Prensa. We’ve been working together to build a one-of-a-kind advertising collaborative that allows you to buy ads across a bunch of community-centric publications, all in one easy place.
That’s where the slightly cryptic message on the billboard comes in – when the letters are all spread out, like in “Twin Cities” and “Media”, you can’t really read or decipher them. When they’re together, like in “Community”, you can. It feels like that for all of us small, independent publications. It’s hard to make it work, but if any of us are going to do it, it’s going to be by working together.
Things have been going well for our group, but we want more people to learn about who we are and what we’re doing. The math basically works out like this: advertising packages for the Twin Cities Media Group start at $2,500, which gets you hundreds of thousands of local folks that are reading, listening to, and watching great local publications cover their communities. If we sell two of these packages, then the billboard will have been worth it.
That’s where you come in. We need your help! Do you know anyone with an advertising budget that wants to reach people in the Twin Cities? Get in touch with us through the Twin Cities Media Group website (TwinCitiesMediaGroup.com), shoot me an email at
[email protected], send me a DM, or leave a comment on this post.
If you know anybody we should be talking to, tag them below!