๐๐ฎ ๐ค๐ง๐๐๐ฉ [๐๐ฅ10] ๐๐ค๐ฉ๐๐จ 1. Announcement 2. Reflection 3. Passion materializing 4. Something for the people 5. The mantra 6. Two peas 7. Home away from home 8. All gas
So much noise around the upcoming @audemarspiguet + @swatch Royal Pop collab.
I was asked about it on an upcoming podcast interview so figured Iโd share my take.
This is a GREAT move. Hear my reasoning above.
Agree or disagree?
It can be hard to pull the trigger on great ideas in a world where seemingly everybody is doing any and everything for attention.
Those who aren't willing to do whatever for clout tend to ask themselves "will anybody care?", "What if I fail?".
My challenge to you is to immediately then ask yourself...
What if it works?
Then go do the thing.
Everyone saw the Nike Boston Marathon sign.
Some called it arrogant. Some called it exclusionary.
I called it conviction.
New essay on why the brands worth following were never trying to please everybody and why thatโs exactly the point.
Link in bio.
My orbit [ep.08]
๐๐ผ๐๐ฟ๐๐๐๐ ๐๐๐๐พ๐๐๐๐ฟ.
My new Substack is live, link in bio. My first post is about how I got here.
A read/sub would mean the world!
AI is changing how things get made.
At the same time itโs putting a spotlight on things we canโt automate: taste, gut, instinct. I share MY definition on taste on Slide 4.
This carousel breaks down why the future favors people who can combine both.
Where you stand on taste vs. tools?
Comment your take.
I started @buildendurance bc the old agency model is a slow-mo car crash, a graveyard for good ideas.
Even โnewโ shops started by ex-agency leaders are just the same old machine with a better haircut. Same for shops who claim to be in โcultureโ.
Iโve never worked at an agency. I donโt know how to build a process that protects headcount or inflates billing. I wouldnโt dare tell the smart people doing the work how to think. I definitely wouldnโt put somebody who doesnโt know shit about your business on your business.
Endurance is a Strategic Intelligence System, not an agency.
Active Operators: We deploy senior strategists from places like Apple, Google, and W+K who live inside the categories they work on.
No Groupthink: 3โ4 strategists work in total isolation for 5 days.
One Move: We donโt deliver a deck for a discussion. We deliver the one clear move.
In the old model, the strongest move gets buried. At Endurance, speed is the strategy.
For CMOs, Brand Leaders, and VCs: One problem is all it takes.
๐ฉ [email protected]
The strongest strategic move doesnโt come from a consensus meeting.
It comes from signal.
This is Endurance. Built to find it, fast.
[email protected]
![[10] 1. Announcement 2. Reflection 3. Passion materializing 4. Something for the people 5. The mantra 6. Two peas 7. Home away from home 8. All gas](https://sp1.picnob.com/p/pt_6727272436243934495873_0_09863b86af30ee04598d1a8b956b52cf.jpg?o=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&h=e37d94dab0a86c9290d3a526d483b2f8)
![Your time is coming.Meet it halfway.My orbit [ep.09] : @youngdeji_](https://sp1.picnob.com/p/pt_6739173558646541366742_0_0fd308d9b52783889fe43bfc1138bb80.jpg?o=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&h=3d8a92794bb60f0b57692555b84ad8e3)
![My orbit [ep.08] .My new Substack is live, link in bio. My first post is about how I got here.A read/sub would mean the world!](https://sp1.picnob.com/p/pt_6739731418682834633173_0_d2ce7bcb78d7c6eb0dc3cf873104f350.jpg?o=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&h=324736480ad5c14337e8708d25aa96b0)
![[]โขMy orbit [ep.07]Taking the time to find value in the pure.No additives needed.](https://sp1.picnob.com/p/pt_6747293425504634131621_0_1cd5f000c3c9570a5a40d37fb4f9df81.jpg?o=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&h=1a11648dc1f3ebf858e5b61739327637)
