Celsius Creative Lab had the opportunity to work with the Ministry of National Development Planning of the Republic of Indonesia (@bappenasri ) in creating the official publication of the Indonesia Pavilion at Expo 2025 Osaka.
Titled “Thriving in Harmony: Nature, Culture, Future,” a name drawn directly from the pavilion’s main theme, the book documents its full journey from preparation, to the six-month World Expo in Osaka, until its post-event legacy. We were involved in writing, transforming achievements and data into infographics, and designing the layout, cover, and packaging.
Spanning 300 pages, it takes readers behind the scenes, from the creative and architectural decisions that shaped the pavilion, to the programs and milestones that defined Indonesia’s six months in Osaka.
#CelsiusCreativeLab #EditorialDesign
In 2019, Piala Presiden Esports made history as Indonesia’s first and biggest government-initiated esports tournament.
The theme “Indonesia Melegenda” brought together hundreds of players from across the country.
Celsius was trusted to design the logo for this milestone event, which is still proudly used today.
Since then, Piala Presiden Esports has become more than just a tournament for athletes. It also supports local game developers, encourages sport tourism, and contributes to Indonesia’s creative economy.
#CelsiusCreativeLab #LogoDesign #PialaPresidenEsports
We are proud to showcase our latest Key Visual work for Tiga Sapi. For this visual, our concept focused on proving that tradition and convenience can coexist. We wanted to highlight how Tiga Sapi elevates the savory depth of local favorites, keeping the authentic taste families love, even without coconut milk.
Visuals brought to life in collaboration with @mbpictures.id
#CelsiusCreativeLab #ArtDirection #FoodAdvertising #TigaSapi #CreativeAgency
Back in 2018, Celsius teamed up with Delta FM, an adult contemporary station under Masima Radio Network, to refresh their brand identity. At the time, they set out to reach a younger audience by shifting their target from 30–39 year olds to 25–34 year olds.
We helped bring that vision to life by designing a new logo, defining the color palette, updating the typography, and creating a supergraphic system. The new identity gave Delta FM a fresher, cleaner, and more dynamic presence that better connected with their new audience.
#CelsiusCreativeLab #BrandIdentity #DeltaFM
EPIC COLLABORATION
When iconic flavor meets playful crunch.
This collaboration brings together Indomie Goreng and Chocrocks Cone, merging two everyday favorites into one culture-driven moment.
The campaign was recognized as a Finalist at Citra Pariwara 36 in the Social Media Campaign category, celebrating creative excellence in Indonesian brand collaboration.
#ChocrocksCone #IndomieGoreng #IndofoodIceCream #SocialMediaCampaign #BrandCollaboration
Grateful for the journey at @citrapariwara.id .
Thank you for the trust, collaboration, and countless conversations that shaped the work. Honored to be recognized with 1 Bronze and 2 Finalists for Indonesia Pavilion at Expo 2025 Osaka.
This one belongs to the team (@davylinggar , @bramsky.bramsky , @rsteven , and @ishahening ), our clients (@bappenasri and @didit.hediprasetyo.foundation ), our partners (@samudradyanpraga ), and everyone who believed in the process. Onward, learning, and building better work together.
