Começamos 2026 com mais um encontro que reforça o valor da troca e do planejamento bem feito.
No dia 28 de janeiro, em São Paulo, a KOBE realizou o Planeje 2026, um evento idealizado em parceria com a Catalyst, pensado para apoiar times de growth na leitura de tendências e na construção de estratégias para o ano.
Com o patrocínio da Singular e da CleverTap, ampliamos o debate e enriquecemos as conversas ao longo do encontro.
Também tivemos a oportunidade de compartilhar tendências de mercado e discutir como preparar os apps para datas estratégicas ao longo de 2026.
Mais do que um evento, um espaço de escuta, conexão e construção conjunta para quem toma decisões no dia a dia do mercado.
#kobeapps #mobilecommerce #varejo #ecommerce
How to scale Apple Ads by combining awareness and performance without losing efficiency? 🍎📈
That was Rentcars’ challenge, and the starting point for a strategy that went beyond the traditional setup. By leveraging Search Results, Today Tab, and Custom Product Pages, with personalization and data-driven decisions, in partnership with Catalyst, the team unlocked new growth opportunities.
The impact was clear: more reach, more relevance, and greater efficiency across the entire user journey.
💬 “Custom Product Pages were a key differentiator, allowing for more segmented communication and conversion rates up to 25% better than the default page.”, highlights André Toledo, Mobile Growth Specialist at Rentcars.
👉 Check out the full case study and see how this approach can be applied to scale results with Apple Ads.
Last week we joined the Partner and Friends event by @itrockdigital in Buenos Aires, together with @adjustcom , @efdevcon and @bainnovacion .
It was a valuable moment to connect, share experiences, and explore new opportunities in the Argentinian market.
Gracias, IT Rock, for bringing everyone together in such a great event!
Some of the best conversations happen after an event!
We partnered with Mintegral and @appsflyer.br to host a special after-drinks gathering — creating the perfect space to connect, share ideas, and keep the conversation going.
Thanks to everyone who joined us for this great evening of networking and insights!
🍓❤ Just a little taste of our AGS takeover: our stand was D-E-L-I-C-I-O-U-S!
Great vibes, great visitors, and plenty more to come. Stay tuned for the full recap. 👀
@appgrowthsummit what a great day! Thanks for having us. 😉
#AppGrowthSummit #AGS #Catalyst #preview #MobileMarketing #GrowthCommunity #AppGrowth
Last week was a special night for us as we marked two incredible years and launched our brand-new look.
It was amazing to celebrate with so many people who are part of our journey: partners, clients, friends, and the team who believe every day in our purpose of driving app growth through safer, more transparent, and results-driven media solutions.
Thanks for being part of this moment. This is just the beginning. 🚀
