We are #hookedonsummer with @olukai on our feet and hooks in the water we are gonna be eating good all summer. Haven got his first oio all by himself a few days ago and fed the family!!! #olukaipartner
When we started Vaer Watches, we wanted to build watches for people who actually depend on them. Few represent that better than Luke Shepardson.
As a North Shore Lifeguard, father of two, and winner of The Eddie Aikau Invitational, Luke depends on his gear in heavy surf and demanding ocean conditions year round.
We first connected through Hawaii’s North Shore Lifeguards in 2024, and since then our watches have barely left his wrist, including during The Eddie at Waimea Bay in 2025.
Humble, hardworking, and deeply connected to the ocean, Luke continues to embody everything we want this brand to stand for.
Northshore is open and ready for business
We’ve been through a lot with the recent flooding, and so many of our small businesses felt the impact, but they’re still here and doing their best to bounce back.
If you’ve been thinking about visiting, now’s the time. The beaches are empty and the waters clearing up. Get a surf lesson, Grab a coffee, shop local, go out to eat, and show some love. Every little bit helps our community rebuild.
Come hang out, support local, and be part of the comeback 🙌
#Northshore #SupportLocal @northshoresurfshop@northshore_shrimptruck
When the swell gets serious, so does the responsibility. @casualluke walks us through what goes into a rescue on the bigger days.
#OluKai #AnywhereAloha
Luke’s got you covered with a few must know tips before you hit the water. Save this for later or share it with your travel crew. 💙
#OluKai #AnywhereAloha
You’d be hard-pressed to find a more humble human than Luke Shepardson. An acclaimed North Shore lifeguard, past Eddie Aikau Champion, and dedicated father, Luke is as modest as he is fearless. In the latest installment of On Guard, we connect with a fabled waterman to learn more about his path to the lineup, the importance of community, and his continued pursuit of the world’s heaviest waves.
While Luke’s story marks the end of the opening installment of On Guard, the watch is far from over. Stay tuned for more stories from the tower.
Watch now on our YouTube channel.
#OluKai #AnywhereAloha
