This student campaign came from questioning how Shazam actually works.
As self-proclaimed music nerds who use Shazam frequently, Carlos Mario Rodriguez and Regina Gutierrez imagined the music identification process as a cast of characters working behind the scenes – each one representing a different genre, taste, and instinct coming together to find the song.
The film was created as a thesis project at Art Center College of Design and shot on the school’s soundstage in just three days, with friends and professors stepping in as actors.
Carlos and Regina both are excited to begin their professional careers in 2026, and are actively looking at agencies.
Y si me aferro a ti? (video oficial)
FINALMENTE
Este video tiene casi un año en mi posesión y sigue contando una historia, la historia detrás de y si me aferro a ti?
Gracias infinitas a todo el equipo que se juntó para hacer mi vision posible. Especialmente a @carlosmariorl por ser un excelente amigo y director <3.
Director: Carlos Rodriguez @carlosmariorl
Cámaras: Minh Tran @minh7ran
Actor: Tomás Escalante @tommyescalante
Actriz: Monira Rodriguez @monirardzl
y obviamente:
stylist b.: @poccs
Gracias a todos por seguir aquí y creer en este proyecto llamado bpuntito les amo :’)