Building a brand isn’t about what you sell; it’s about who you become in the process.
I’m here for founders with a spark in their eye, with lots of questions and a deep desire to do things with quality and intention.
Thanks for being here.
Let’s make waves.
Brand Offerings; from formation to fruition.
° Archetypal Strategy — Whether you need a full strategy deck (the whole picture) or just an alignment (you're almost there but know there are holes).
° Brand Design — Whether you're just wanting the visual elements or a Comprehensive Brand Book to guide your visual direction - the choice is yours.
° Brand Expression — Bespoke design for anywhere your brand is seen, heard or felt in the world. Leave your audience spellbound with beautiful, thoughtfully designed touchpoints.
Let's make waves
[email protected]
#brandidentity #brandstrategy #graphicdesign #brandprocess #creativestudio #designstudio #audiencepsychology #brandstrategist #branddesigner #identitydesign #creativedirection #brandarchetypes
A dream collaboration with @flwr_studio
Emily approached the studio where many do; ready for her brand to unfold into its finest form. Together, we embarked on a brand strategy and uncovered what made her shine in the event floral landscape. A love letter to flowers; her guiding mantra.
FLWR is a lover brand; an exchange of connection, emotion; evoking an appreciation of the beauty of the natural world.
Stunning landing video Sabastian Fardell
Case Study coming soon.
flwrstudio.com
#creativestudio #brandidentity #identitydesign #creativedirection #branddesigner
Elegant Shopify design and develop for soon to launch e-commerce brand Orie Health. An all in one health platform created by women for women.
Case Study Live → carlinstudio.com.au/work/oriehealth #brandidentity #brandarchetypes #typography #graphicdesign #identitydesign #byronbay #designstudio #ecommercebusiness #byronbaycreative #shopifydev #northernrivers #explorepage
Swipe for last weeks logo direction → → #graphicdesign #brandstrategist #brandidentity #brandprocess #brandaudit #identitydesign #brandarchetypes #designstudio #typography #northernrivers #ecommercebusiness #byronbay
If you know, you know.
One of the most overlooked elements in DIY branding is typography. You can spot it a mile away. Logos and colour palettes are well understood... they’re visible, fashionable, easy to obsess over. Type is usually dismissed as “just functional.”
But with 10 years as a designer, I’ll say this plainly:
typography carries your brand more than almost anything else.
It defines the quality, personality, and tone of your entire brand. It’s what people actually engage with most - not your logo.
Your type appears on every single touchpoint: social posts, packaging, websites, emails, print, signage, out-of-home. If your type is cheap, dated, or a just quick afterthought, your brand will feel the same. #brandstrategist #brandarchetypes #brandaudit #identitydesign #designstudio #graphicdesign #brandidentity #brandprocess #byronbaycreative #audiencepsychology #typography
Orie Health approached Carlin Studio to develop an aligned brand identity for their women’s health e-commerce platform, Orie Health — a sister brand to Men’s Health Downunder. While the parent brand was well established, Orie Health recognised that a women-focused offering required a distinctly different approach: one grounded in holistic wellbeing and designed to support women through every phase of life.
Together, we crafted a feminine yet sophisticated wordmark and visual identity that reflects the fluidity of living in a female body. The resulting brand system is timeless and inclusive, speaking to women of all ages with clarity, care, and quiet confidence.
View the Case Study → carlinstudio.com.au/work/oriehealth #graphicdesign #brandstrategist #identitydesign #brandidentity #northernrivers #designstudio #ecomm #ecommercebusiness #shopifydev #brandarchetypes #brandaudit #brandprocess #byronbay #byronbaycreative
“We’re so grateful to have found you! You’ve played such a big role in shaping our creative direction, and we’re incredibly proud of how SeaQuo is looking now. We are finally feeling like the brand is reflecting the look and feel that is truly us.”
Where brands become →
[email protected] #branddesigner #wellnessbrand #creativestudio #byronbaycreative #wellnessbranddesigner #rebrand #brandstudio #designer #brandstrategy #branddesign #byronbay #creativedirection
Case Study — SeaQuo.
→ Brand Strategy
→ Brand Identity
→ Packaging Design
→ Creative Direction
SeaQuo engaged Carlin Studio at a point where the brand and business were performing well, but further growth called for a more considered and refined visual identity. Working collaboratively, we revisited the brand strategy, clarified the brand archetype, and explored audience psychology to support the next stage of the brand’s evolution.
The outcome was a cohesive, sophisticated brand presence that better reflects SeaQuo’s quality and positions it as a leading choice within the fucoidan-focused seaweed supplement category.
The case study is live → carlin.studio
#byronbaycreative #creativestudio #wellnessbrand #brandstudio #branddesigner #rebrand #wellnessbranddesigner
