The world’s primary forests are more than just trees. They are elders of the Earth, sheltering species we have yet to see, breathing life into the world around us.
They are older than our stories, wiser than our histories, and have watched the world change. And yet, we are losing them. Not in centuries or decades, in moments. Once old-growth forests disappear, they’re gone forever. We cannot bring back vanished ecosystems. However, we can choose to save what remains. To listen to the wisdom of what has always been. To decide that some things — the great, the rare, the irreplaceable — should continue to thrive.
Today, on International Day of Forests, choose to protect the irreplaceable.
🟢 The 10th Edition Hot Button Report: Transforming MMCF Supply Chains 🟢
The fashion sector is redefining how materials are sourced, traced, and scaled.
In 2025, traceability and transparency have become defining measures of responsible production.
The 10th Edition of Canopy’s Hot Button Report evaluates 98% of global MMCF (manmade cellulosic fibre) output, with 21 producers meeting the Green Shirt rating, and 16 commercial Next Gen fibre lines now in operation.
The report continues to demonstrate how collaboration between brands and producers is driving measurable progress — reducing emissions, improving material traceability, and helping safeguard the world’s remaining Ancient and Endangered Forests.
This 10th edition signals a sector shifting from extraction to regeneration: where innovation, accountability, and collective action are reshaping how materials are sourced and produced sustainably.
🔗 Read the full 2025 Hot Button Report. (link in bio)
Forests are Earth’s wildlife metropolises, bursting with a rich, interconnected web of species. Protecting these habitats is pivotal to planetary health.
100 years young and still inspiring us to fight for the living world. Happy birthday, Sir David Attenborough! A true voice for the planet and the forests we love. 🌍
“Crown shyness” is a phenomenon where trees grow with tiny gaps between their canopies, creating intricate patterns in the forest from above. This stunning example, filmed on the remote Enderby Island, looks almost too perfect to be real.
🎥 @michaelgeorge
Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale.
Could paper play a role as one part of the solution? And can it do so without creating a whole new set of problems?
In this week’s episode of the Circular Economy Show, hear from Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at @unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at @canopyplanet
Together they discuss the six critical criteria for responsibly designed paper-based packaging, the innovation and collaboration needed to scale solutions, and why paper-based alternatives are not a silver bullet.
Listen now — link in bio.
Today’s fashion supply chain relies on wood-based fibers—putting enormous pressure on forests. Each year, 300 MILLION trees are lost. Swipe to see how forests become fashion ➡️ 🌲👕
But solutions exist. Canopy is helping shift the industry from a ‘take, make, waste’ model to one that’s circular. Follow along. (link in bio)
