AURAE | Launching 2026!
It’s fight day. The energy is high and the focus is locked in. Days like today make you reflect on the journey and the people who’ve shaped you, the moments that push you forward, and the purpose behind everything you do.
Alongside everything happening in the ring tonight, I also want to share a project I’ve been working on quietly for over a year. Aurae is my very first clothing brand, built from the ground up. It’s more than just a brand to me it’s named in honour of my late sister, Lily-Rae.
If you know me personally, you know I bring the same standards to my business as I do to my fighting. Every detail has been carefully considered with one clear vision, to create something timeless, elevated, and meaningful.
I’ve seen your messages. I’ve felt the support. Some of you have even stopped me in the street asking when we’re launching, so I’m proud to say that Aurae is set to make its impact in 2026.
This is a journey I truly believe in, and one I’m excited to share with you. If you want to be part of it from day one and be the first to hear about launches, drops, and exclusive updates, sign up and subscribe to our emails at .
As I step into the ring tonight, the goal is simple: finish strong, honour the journey, and head into 2026 on an absolute high.
Thank you for always standing with me.
Let’s go 👊🏽
Callum
Last night was about more than defending and winning titles, that fight was for my sister, Lily-Rae Simpson, I felt her presence with me every step of the way, and I know she was watching over me 🕊️❤️
Steed Woodall was another step up, and I’ve got nothing but respect for him.
I believe I was on the verge of delivering a highlight reel finish. However I understand that the referee had the best view and made the call based on what he saw in that moment to stop him from taking unnecessary punishment and I have to respect that.
The support from Barnsley has been absolutely unreal. You lot never fail to show up and make your voices heard.
I’m so proud to represent our town and to have such a strong community behind me, I’ll keep pushing to make you proud.
Now, we’ve got bigger plans…..
Next stop: Oakwell, this time, we’re taking over the full ground🏟️
Lily-Rae Simpson 🕊️❤️
Absolutely heartbroken to say that my beautiful little sister, Lily-Rae, was in a road accident while on holiday in Zante. She was flown to Athens and spent 10 days in ICU, but despite the best efforts of the medical teams, Lily sadly passed away.
Even though she used to ring me to complain about being referred to as “Callum Simpsons sister,” or “that boxers sister”. I know she loved the Team Simpson hype 😅
I will continue to make her proud 🥊
Love you always, Lily-Rae ❤️
02/10/2004 - 21/08/2024 🕊️
“As the people passing by, get by with an unsung life...” ♥️
The response to our new single ‘Busker’s Paradise’ has been amazing! Make sure you check out the official music video full of loads of incredible people and places who make our home such a beautiful place to live! @callumsimp 👊🏼♥️
‘A Love Letter To A Broken Town’ - Pre-order now… #AllReytons x
Aurae was built on legacy, resilience, and the energy of someone very special who will always be part of the journey!✨
Every detail is intentional.
This is more than clothing, it's a tribute, a story, and a new chapter.
🔗
Real training ain’t pretty it’s grit and work.
Mitts popping nonstop.
Shield taking punishment.
Med ball & Body vest slamming with power.
No shortcuts. No easy rounds.
This is where toughness gets built.
This is where discipline shows.
Sweat on the floor. Lungs burning. Hands working. Mind locked in.
Anybody can say they train…
Not everybody can handle the work.
If you know, you know. 🥊🔥
Train hard. Stay sharp.
#RealTraining #BoxingLife #HardWork #BoxingTraining #NoShortcuts
