It was time to update brand intro. Call Me Masha didn’t happen overnight. It began with an idea, my mom, my babushka, and finally taking the leap of faith. ⭐️🪡
This brand is a story of memory, fine craftsmanship, and lineage. Handmade by us, carried by you. We are immensely grateful to those who have found us, grown with us, and who’ve become a part of our story.
We can’t wait for what’s to come 🥹🥹🥹
Yesterday’s shoot was one of those rare ones where everything just clicked. We ended up dancing between takes, laughing the entire time. It honestly felt like raiding the closet in 13 Going on 30. Just pure, colorful, feminine bliss. That feeling is so at the core of what Call Me Masha is, and what we hope people experience when they step into our world.
We’ve been slowly perfecting these new pieces for a while now. A bias-cut patchwork slip dress made from rare Pucci scarves and incredibly special Chanel deadstock from 1994. A matching corset and skirt set crafted from Chanel SS14 deadstock fabric. And of course, our upcycled scarf tops that so many of you already know and love.
I feel so lucky to have worked with @denisedocumented on this. Truly one of the most talented photographers I’ve ever collaborated with. She captured everything exactly as it felt, which isn’t easy to do. 📸🩷
And @leighasinnott who came in as an actress and completely transformed into the role. She brought such an infectious energy and life to the clothes. It wouldn’t have been the same without her. ⭐️
Rare archival Pucci scarves upcycled into one-of-one tops 🌀💘
More coming soon to the next @normal.nyc
📍June 5-7
31 E 17th st
🎟️ Buy tix in our link in bio
@colorescollective thank you so much for welcoming us into your space and community! From the bottom of our hearts, we are so grateful! And to all the Houston gals, thank you so much for being such fans of our little brand. We adore you all!
Missed us? Great news! We’re popping up tomorrow and Sunday with @marketsformakers at the POST Houston!
📍401 Franklin St
May 16 + 17
10AM-5PM
Till next time… 💕
Who else is ready?
Upcycled, vintage Pucci scarves like you’ve never seen before. Sign up for our mailing list in the link in bio to stay in the loop for future pop-ups! 💌
HOUSTON GALS! We’ve hit the road again and are en route to you with one-of-one Pucci, Chanel, and Gucci scarf tops in tow 😘
Catch us with our wonderful host @colorescollective and in the lovliest company of @shopaneahill and @citassourdough
📍May 14 + 15
10AM-4PM
8389 Westview Dr.
Houston, TX 770055
See you there!
A 1970s Pucci Vivara scarf, reimagined
Cut on the bias, asymmetrical to lengthen the body and patchworked with deadstock silk 🤎
#emiliopucci #upcyclefashion #patchworkdress
Weekends like this 🥹💘
So grateful to the @normal.nyc team. Always feels like more than a market.
Loved celebrating the MET Gala and being surrounded by such a thoughtful community of vendors and customers. Feeling immense gratitude and very lucky. 🍀🖤
If you missed it, we’ll be back next weekend to ring in Mother’s Day …and we’ve got a special giveaway coming, so stay tuned! 👀
Happy Met Gala Day 🖤
Upcycled SS14 Chanel. Karl Lagerfeld’s collection inspired by art school 🎨
Also the perfect set for the MET Gala themed, “art is fashion,” VIP night @normal.nyc TONIGHT!
Buy tix in bio!
📍31 E 17th St
We’re so excited to be part of the Not-A-Normal show, this weekend celebrating one-of-a-kind design, independent makers, and intentional shopping. We’ll be bringing a curated selection of our upcycled corsets, scarf tops, purses, and more—all handmade with obsessive attention to detail. ⭐️🪡
📍 31 East 17th St
🗓️ May 1-3
🎟️ Tickets available via @normal.nyc link in bio or normalnewyork.com
#notanormalshow #normalnyc #upcycledvintage #slowfashion #madeinbrooklyn
