A loooong time ago, we decided to create a newsletter — and immediately changed our minds — because we wanted to create something that did full justice to who we are as people and the things we do.
This is the PlayByPlayBook - An original docu-series that gives you an insider look at our biggest projects. (The name is a portmanteau of play-by-play and playbook.)
Featuring:
@cabbierajesh , @virali_26 , @karan_2689 , @bodowiser , @titussaviopinto , @trippintribi , @utpalmangaonkar , @pankajvijh , @anusha.sona
Press buttons all across our brand new handle @theplaybyplaybook , to show us your love!
P.S - We released a pilot a few months ago on @cabexperiences , went back to the editing table with tons of learnings and are now here with this. We’re self-aware like that.
The Canva Create Watch Party was centred around the latest and greatest features unveiled on the 16th of April in Los Angeles. The best part was bringing the world of Canva to life and watching people lose themselves within it.
Client: @canvaindia
April 2026
#WeAreCAB #CABExperiences
Lexus cars are a thing of beauty and when the client gives you 4 days to create stunning 3d visuals and a soundtrack to complement the car, you know you’re playing the big leagues!
Launch of the Lexus ES 500e
Concept to CGI to proof of concept.
#WeAreCAB #CABExperiences
The @theplaybyplaybook is @cabexperience ’s newest content IP where we shoot our biggest projects live and present them as tasty lil episodes.
This is your guide to what’s being documented now — and what follows next.
@the_hindu WOW Awards 2026 - a stage for women who’ve done the work and don’t need extra noise around it. We focused on building the right room, the right energy and then stepping back. The stories did the rest.
#WeAreCAB #CABExperiences
• The direction was clear: don’t just showcase the car.
Let people experience it.
So we opened it up for touch, controlled the sound, layered the visuals and added a Kōdō-inspired aroma journey, bringing to life a kind of luxury that’s felt, not explained.
Conceptualised and created for @lexus_india
New Delhi | March 2026
#WeAreCAB #CABExperiences
Bosch Mobility Aftermarket India Service and Performance Awards 2025 was all about showing up for the people who’ve shown up for years.
A night that honoured 25, 30, 35+ years of commitment, bringing associates and their partners into a celebration that was truly built around them, while also giving last year’s top performers their moment in the spotlight.
With a red carpet welcome and moments shared with family, the experience felt easy and personal. From long-service milestones to performance wins, it all came together as a celebration, not just a ceremony.
Every detail, from the visual language to the stage energy, was built to make people feel seen, valued and part of something bigger. Because the real win was how the night felt.
#WeAreCAB #CABExperiences
A night like this isn’t just built, it’s orchestrated with intention.
When the @indiancricketteam (BCCI) brings together the leaders of the present and the future of Indian cricket, along with the game’s finest, the responsibility is to create a stage that lives up to that moment. The BCCI Naman Awards 2026, held in New Delhi, was our opportunity to do exactly that.
From the red carpet to the final spotlight on stage, every detail was designed to hold the weight of the occasion, highlights of which were five World Cup trophies at the centre and the biggest names in Indian cricket under one roof. For us, this wasn’t just about scale. It was about creating an experience worthy of the people it was built for.
Video credit: @indiancricketteam
#NamanAwards
Bringing the global launch of the @skodaindia Kylaq to life was a lot of fun. Turning the process into a six episode series, even more so. All episodes live now on @theplaybyplaybook .
