Shaping what comes next.
Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.
Full interview at LBB.
We turned 4. And no, we still haven’t figured out how to do things the normal way.
What started as a bold idea in the U.S. is now a creative network with active operations in Mexico, Argentina, Chile, Colombia, Brazil, Spain—and counting.
We’ve told stories for brands like Toyota, Apple, Royal Enfield, Brahma, Burger King, Nike and more, working with agencies like Conill, Alma, Gut, Ogilvy, Archer Troy, Draftline, and others who trust us to do things differently.
In 4 years, we’ve grown, filmed, edited, launched, won, lost sleep, re-edited, won again, and expanded across markets that didn’t even exist in our decks back in 2021.
We’re not here to fit in. We’re here to build things worth remembering.
🖖🏼So thanks to all the weirdos, geniuses, troublemakers, risk-takers, believers and craft-obsessives who helped shape this🖖🏼
One year of Gael's awesomeness! I'll never forget your birth day - the missed calls, the messages, the joy! Today, we celebrate your life, your love, and your amazing family! Happiest Birthday, Gael! Love you three so much!!!! 💙
We’re proud to share 💚GREEN MAN💚 — our latest collaboration with the brilliant team at CONILL for TOYOTA.
Directed by Ari Evasio, this spot brings a fresh and cinematic spin to the topic of sustainability.
From the first pitch, we knew we had the opportunity to build something meaningful. Conill brought a beautiful concept to the table, and together we created a piece that balances humor and purpose — with a whole lot of craft.
Huge credit to the creative minds at Conill Saatchi & Saatchi — Luciano Griessi, Juan Lódola, Brunno Cortez, and Federico Pellejero — led by CCO Verónica Elizondo. Their vision, generosity, and collaborative spirit made all the difference.
Co directed by Jorge Arana, with Agustín Barrutia behind the lens, Franco Porcile on the edit, and Right Cut leading post, we focused on sharp cinematic storytelling from start to finish. The sound design, crafted by Agustín Mas and the team at Plus Music, brought each moment to life with emotional texture and tone.
🖖🏼Massive thanks to our EPs Jose Luis Cabruja and Charlie Berrizbeitia, and to everyone at Not Normal who helped make this happen🖖🏼
Karma could have been awful to me for making fun of a bunch of newborns… but it wasn’t. Although we did go thru a bit of a “benjamin button” phase.
#newborn #cute #babyboy #berrizfam #boy #ootd #love #babyboy #lifestyle
