Thirty years ago, drawing letters professionally in Colombia would have sounded almost absurd. Today, type and lettering move through restaurants, coffee brands, magazines, institutions, hospitality groups, cultural projects, packaging, and cities themselves.
Some of these marks were drawn as full custom logotypes. Others emerged from broader type design work, collaborations, or identity systems developed with agencies, studios, strategists, writers, illustrators, photographers, and art directors whose trust made the work possible.
Design rarely happens alone. Behind every logo there are conversations, disagreements, presentations, rejected sketches, production constraints, impossible deadlines, and clients brave enough to choose personality over safety.
Grateful to everyone who opened the door and allowed me to draw for their brands over the years.
From brands of cosmetics and theme parks to cafés and institutional identities, these works became part of Colombia’s visual landscape and also part of my own evolution as a designer and type designer.
Special thanks to all collaborators, agencies, creative directors, designers, and clients involved across these projects. You know who you are.
Letterforms outlive trends. This is my submission for
@logoarchive.now @logoarchive
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