When discovering new brands, it always amazes me how a creator’s personality can be reflected in jewelry. That’s definitely the case with @ceydaatelli , the founder and designer of @bytelli . When looking at collections like Thunderbird or Love Hurts, you can see the boldness, sensitivity, and contagious energy I experienced when meeting Ceyda in person a couple of weeks ago in Istanbul. I had the pleasure of talking with her about her story, inspirations, and the vision behind the unique design of BYTELLI jewels. Swipe to read the full interview! 🤍
BYTELLI at Tomtom.
An intimate gathering shaped by emotion, symbolism, conversations, and jewelry designed to be felt.
Thank you to everyone who stepped into our universe with us. 🤍
Recently, during my conversation with @ceydaatelli , I asked her:
I am obsessed with the heart motif in jewelry, and your Love Hurts collection is so fascinating to me. What stories does it carry?
She said:
“Love Hurts comes after Thunderbird. It represents healing. The heart is not perfect, it is abstract, marked, and held together. That is intentional. We all go through experiences that shape us, and even when we heal, the marks stay with us. They become part of who we are. This heart is the signature of BYTELLI because it represents transformation. Pain, growth, and healing all at once. It is not just about love in a romantic sense, but about every emotional experience that leaves a trace in us. We are always healing in different ways, and that journey never really ends.”
In the carousel, you can see the collection 🩷
I feel lucky to be part of such a unique industry as jewellery. But even more so to meet the people behind it. Their stories, sensitivity, and creativity you can truly feel through their pieces.
Tomorrow on IG: a Q&A with @ceydaatelli (a true hidden gem of this industry). And today our spontaneous video filmed in Istanbul, featuring jewellery from her brand @bytelli , where contemporary craftsmanship meets an artistic and deeply personal vision of design.
Come back tomorrow to discover her story. 🤍
