NEW IN: folfall “Body meets knit”
SND’s in-house label folfall introduces its SS26 campaign.
This season focuses on the relationship between body and garment: stripped back, direct, and intentional.
No extra narrative.
Just silhouette, texture, and movement.
Knitwear is explored through form and structure,
allowing the details to be seen and felt more clearly.
The full collection is now released.
*Credits:
Styling & Direction: @cherriemun_
Model: @cherriemun_@turkey_yen@janicelow286
Photographer: @xunphil
Hair: @meichoi
Makeup: @shiyomakeup
Styling Assistant: @mooremina
Sharing an updated store list of where to find SND, for our community, collaborators, and anyone new here📧💚:
Shanghai, Chengdu, Chongqing, Shenzhen, Guangzhou, Sanya, Aranya and Guiyang.
Thanks for growing with us.
We’re building, expanding, and shaping what’s next: one project at a time.
#bysnd
NEW IN: adidas x Song for the Mute
adidas Originals and Song for the Mute return with their seventh collaboration: ADI007.
This season pulls from the feeling of teenage uniforms, worn-out sneakers, and those accidental outfits that somehow just worked: rebuilding familiar school memories into an everyday wardrobe with a faded, slightly offbeat edge.
TOKYO and SAMBA LX FREIZEIT lead the drop, balancing retro sports energy with experimental detailing.
The apparel continues SFTM’s signature language of patchwork, bleaching, washed textures, and irregular cuts: all carrying that effortless, instinctive sense of ease.
Launching May 15 at SND Chongqing SKLP / Chengdu CPI / Guangzhou Dongshankou / Shanghai Taikoo Li Qiantan.
#bysnd
#adidas
#songforthemute
SND TRY-ON Project: a tiny corner inside different SND spaces.
No rules, no fixed vibe, no perfect way to wear it.
Just you, the clothes, and whatever the day feels like.
This round with: Wenxin, Aili, Max, Jojo & Yvonne ♡
Different people, different energy, different outfit stories.
More coming soon.
New Drop: @nike Moon Shoe at SND Taikoo Li
Born in 1971 from an experiment with a waffle iron, Moon Shoe pressed the idea of traction into its iconic sole, and wrote speed into a generation.
More than half a century later, it returns: reinterpreted through a contemporary lens, moving from track to street.
Featuring Hsu Kuang-Han, Moon Shoe is not just a revival, but a living archive: where performance meets everyday expression.
On view at SND Taikoo Li this Labour Day.
Address: S-L2-32 SND Taikoo Li Qiantan , Shanghai
#bysnd
#nike
NEW IN: Ann Demeulemeester SS26 just landed at SND.
Founded in 1985 by Ann Demeulemeester and her husband, the house has long explored an aesthetic of the unfinished, where boundaries between masculine and feminine dissolve.
Balancing rock and poetry, light and shadow, the collection traces a line between restraint and emotion.
Inspired by Villa Manin, the SS26 imagery moves between intimacy and monumentality — calm, yet romantic.
#bysnd
#anndemeulemeester
NEW IN: MM6 Maison Margiela x Salomon
Rooted in an exploration of hybridization and the blending of worlds, the latest Spring/Summer 2026 capsule operates at the intersection of performance and fashion, bringing together Salomon’s technical heritage and MM6’s distinct, conceptual perspective. Function is rearticulated through form.
Available April 29 at SND.
#bysnd
#mm6maisonmargiela
#salomonsportyle
