April went by so fast, but the archive is ready. đâ¨
Vol. 04 of my Monthly Obsessions. This month had a mix of everything, and it was super fast, but it left me with some incredibly unique elements to add to the toolbox.
Anyway, understanding that real joy lives in the obsessive details.
See u in May!
Branding of the week: CLUB MUDO. đŞŠ
Sounds better than it looks.
We didnât craft another speakeasy; we created a Diva Disco. A raw visual overdose of concrete, chrome, and endless mirrors. Minimal talk, maximal aesthetic volume. For a crowd that knows better. đ
#BrandIdentity #DivaDisco #Nightlife
Branding of the week: Lote 5. đŤ
Direct from San Miguel de Allende. No fluff, no imports, just olives.
We built this identity around the âHand-Pickedâ truth. Because a machine canât tell when a fruit is ready, but a human can. The result is a visual language as raw as the oil itselfâsober, local, and unapologetically pure.
Small batches. Zero noise. Just the soul of the grove in a tin. âď¸
#Lote5 #OliveOil #Branding #VisualIdentity #SanMiguelDeAllende MinimalDesign
This weeks branding: SOLĂ. đ
Because we love the glow but hate the guilt. We crafted this identity for the âsun girliesâ who treat SPF as an afterthought. This isnât another heavy, pasty sunscreen; itâs a âWake & Faceâ serum that is simultaneously clinical protection and an aesthetic must-have. We eliminated the white cast to focus on the sun-kissed finish. Safe skin, effortless vibes. đ§Ą
#SOLĂSkin #BrandIdentity #GraphicDesign #CleanSkincare #visualidentity
The ritual continues. đâ¨
Vol. 03 of my Monthly Obsessions.
This month was special. It was all about unique elements that just make life feel a bit better. From vintage Italian tin cans to a packaging discovery on a shelf in Montreal, March proved that everyday objects deserve iconic design.
Anyway, this is what my head looked like this monthâunderstanding that absolutely everything can be special if you design it right. đŻď¸
See u in April!
Branding of the week: HUMO + BARRO. đŞľ
Spanish for Smoke and Clay. Because if it didnât touch fire or earth, itâs not on the menu. Designed this âHearth & Roasteryâ to feel raw, tactile, and completely unfiltered. Alll wrapped in a palette that breathes terracotta. No fluff, just honest ingredients and a chair that invites you to stay.
A sanctuary for the slow-paced and the well-fed. Pull up a seat. đŞ
#BrandIdentity #GraphicDesign #Branding #HumoBarro HearthAndRoaster
Fresh branding for LINGO. đŞľ
Slang for vocabulary. Because a kidâs first language is built, not spoken. Loved crafting this identity for a premium wooden toy concept, turning open-ended play into a curated experience. We created a visual system full of organic geometry and loopy vibes that feels like a modern design study, intuitive, tactile, and effortlessly cool.
Proof that kidsâ toys can actually look good on the coffee table. đ¤
#BrandIdentity #GraphicDesign #Branding #KidsDesign #SlowPlay
Branding from the archives: Firenze.â¨
I fell in love with this city while living there, then tried to bottle that feeling for a university project for @fidi_florence.inst.of.design . I spent months seeing the stone tracery of the Duomo just to turn it into a visual system. Still one of my favorites from the âexperimentalâ years. đŽđš
Deconstruct the Duomoâs architectural DNA to reinvent its symbolism. I took the geometry from the architecture and distilled it into a high-contrast languageâproof that even centuries-old stone can fit into a modern grid if you know where to look. đď¸
#BrandIdentity #CityBranding #Firenze #DesignArchives
Vol. 02 of my Monthly Obsessions.
A little late to the drop because February basically evaporated (short month problems), but the ritual continues. Once again, keeping these finds out of my camera roll and mind, hoping they spark something for you too!
Anyway, this is what my head looked like in February â understanding that having ridiculously good taste and daring to be a bit âweirdâ is the best branding strategy right now. â¨
See u in March!
Branding of the week: Axel HernĂĄndez. đď¸
Because a good photo is the only real time machine we have. Loved building this identity, moving away from soft wedding clichĂŠs to create a brand with real editorial weight. We designed a visual system that feels less like a trend and more like a tangible legacyâsolid, timeless, and deeply human. Thank you Axel for trusting the vision. đď¸
All photo credits: @axel.fotografia_
#BrandIdentity #GraphicDesign #Branding #VisualIdentity #EditorialDesign
Branding for MUSEO. đź
Because a bouquet shouldnât ruin your interior design.
Loved creating this âsilent curatorâ concept. Moving away from the typical gift-shop vibe to create a brand that feels like a permanent exhibition. Clean grids, organic figures, and a focus on form over filler.
#GraphicDesign #ArtDirection #branding #MinimalistDesign #FleursAndAbout
Brand Identity for RO-JI (衯ĺ°). đŞ
Translation in japanese for âAlleyway.â Because the best secrets are always hidden in a basement.
Designed this Omakase bar branding for the ones who crave that raw Japanese energy. Just a curated collision of ink, cold sake, and the cuts. We traded the traditional ceremony for a subterranean energy. Seek the door, find the truth. đż
#ROJI #OmakaseBar #TokyoVibes #BrandIdentity #visualidentity
