JOY

brb on a billboard in times square!! :o was in nyc for 24 hours to see this amazing and surreal moment to honor the gen z’ers to watch in 2025! thank you to @outfrontmediausa + @adage for this opportunity and experience! 💖 and was so wonderful to meet the other honorees who are truly iconic 🫶🏼

poppi world! 🍒🩷 a little look into all the design and motion work that went into building the ultimate soda serve! heavily inspired by cherries (duh!) and new york city! extremely grateful for the @drinkpoppi team! truly a dream team in all ways + without them none of this would be a reality ✨🫶🏼 #drinkpoppi #poppi #3dmodeling #blender #graphicdesign #motion

creative work and strategy for @drinkpoppi ’s i’m just here for the vibes super bowl campaign ⭐️ had so much working on all things vibes these past few months! Some vibealicious highlights: 💙 designing my first poppi cans?! thank you for everything to make this reality @sammilstein !! 💚 making an emoji based community giveaway website with @bymattlee and @ryannschenk in two weeks 🩷designing @charli_xcx sundance party with cans, stickers, and bar wraps with @ariannambowman @emmersonallen @i.jcho ❤️making our marketing team and poppi employees take over Linkedin with VIBES titles and headers! 💙 and creating some fun assets for our social and college teams!! shoutout to @s0phaloaf @caramusic @kiaraburmeister @kfoltz @meganprkr @katyjay @ageejay12 @thelulugroup @marissabuttle @lkens ⭐️ #vibes #charlixcx #superbowl

Shirley Temple Art Direction for @drinkpoppi 💗 Had so much fun creating this world fit for a star for our latest flavor launch! Leaning into glamour and drama, we drew on classic colors associated with Shirley and injected some moments of hot pink and bright yellow. We played with the star as an icon, whether it be for a spotlight, an accent, or interacting with the type ⭐️⭐️ Also, made a custom Shirley initials logo that we used in teasers and videos. We also played with a Serif font for the first time in awhile to give off that Old Hollywood movie look 💖 Special thanks to @katyjay and @lkens for the creative direction and guidance, @raemarina and @grantweinraub for the gorgeous Shirley videos, @dhiyachoudary and @olivialara for the beautiful Shirley can, @ageejay12 for the iconic copy that defined this launch, and @i.jcho for creating the cutest animation of the Shirley logo! ++ to the rest of the poppi team who made this launch so iconic! 💘 #shirleytemple #poppi #design #artdirection

♞.°˖⋆ happy lunar new year ℧𓃗 .°˖⋆♞ it’s the year of the fire horse! wishing lots of happiness, luck, and prosperity to everyone 🧧❤️ this year’s design is inspired by one of my favorite lessons in design: edward muybridge’s The Horse in Motion, frame by frame animation. of course, making the rider @hellokitty for the third year in a row. coupled with my fascination with ASCII motion + the colors that best represent this year: reds, gold and dark green ❤️🍊 #lunarnewyear #yearofthehorse #hellokitty #sanrio #ascii #design

HOLIDAY AVATAR GAME FOR @drinkpoppi 🎄🎁❤️ inspired by my love for club penguin, myscene.com, barbie and for all the girlies that played their website games! we created an interactive website where you can create your own avatar wearing our full poppi holiday merch collection and shop all of it too! 🛍️ ‘tis the holiday season for partying and it’s not a party without poppi as we say! we personified each of our new holiday flavor releases, Cranberry Fizz and Ginger Fizz to create dueling holiday parties! special thanks to @sejjjjun for helping me craft and bring each flavor’s party to life! thank you to @bymattlee for taking this crazy concept and helping us bring it to life! another thank you to @sejjjjun for all the 3D work on avatars, party rooms, and everything in between, so grateful for you always! ❤️💚 thank you always to my poppi team!! 💻@ryannschenk and @cbarryy for being website queens 🧢@thelulugroup @marissabuttle for the iconic and innovative merch drops 👑@meganprkr @annasofiadiaz @oliviasisavic for being the most iconic models 👯‍♀️@ageejay12 for writing the funniest text messages and for making the concept of dueling queens 💗and thank you thank you to @lkens @katyjay for everything, always ❤️

Amaya’s Island Colada Art Direction for @drinkpoppi Had the fun opportunity to bring the design side of our viral and cultural flavor campaign to life! Having watched @amayaelizabeth_ all summer on @loveislandusa , I knew I wanted everything to feel bright and evoke happiness for our girl! Leaned into tropical, heat, and summer vibes through gradients, iconography and typography ☀️ Honored to be a small part of this massive launch led by our poppi icons @katyjay @s0phaloaf @stevieclements79 💛🧡 + to the whole poppi dream team that brought this launch to life!!

1-833-HI-POPPI BLIND BOX CAMPAIGN ☎️👀💗 was able to lead art direction and creative strategy for our summer 2025 campaign: 1-833-HI-POPPI hotline! we made a four option blindboxes fit with poppi plush cans in our iconic flavors and to tease a mystery 👀 we also capitalized on the success of labubus and the talented @loa.ny made us custom poppi knit sweaters! we sold out of our blind boxes in under four hours! it was such a success and fun one to design — leaned into fruit stickers, illustrative blurred gradients, and whimsical summer skies! lots of thought and collaboration on this one + so much fun! 💗 #blindbox #poppi #labubu #design

@aaashleyk for meta mag <3 photos i shot back in 2023 for our unofficial/official last issue of meta. always been in awe of the icon that ashley is and the brand she’s built both for herself as a creator and with @namimatcha + grateful she graced our last cover ♡ thankful forever for @tiffany.hue + our iconic stylist and MUA duo @skyla__sutton @ellenamendiola + of course to everyone who made meta what it was, thank you always 🫶🏼

Alpine Blasters for @drinkpoppi ⚡️💚⛰️ Created a game dedicated to our community to celebrate the launch of our newest flavor, Alpine Blast! Inspired by our iconic fruits (and a little frutiger aero), you can blast your way to the top + also maybe win a poppi mailer?? 🍓🍒🍊 Crafted the art direction for this website from the logo design to the visuals, and all the social and ecomm support! So grateful to the @drinkpoppi team for the trust on this cross-functional sprint! Especially, could not have done this without the genius brain of @ryannschenk , the amazingly talented 3D modeling skills of @sejjjjun , and the thoughtfulness and skilled web development of @bymattlee ! We made a game in less than two months! Hope you enjoy playing it, as much as we did building it 🫶🏼

happy lunar new year 🐍🧧 made a little tamagotchi + hello kitty to celebrate the beginning of the year of the snake! 新年快乐!! wishing lots of happiness, health and prosperity for you all ♥️🍊🥟 #motion #design #yearofsnake #lunarnewyear #blender #2025 #hellokitty #sanrio #tamagotchi

⭐️CLUB CREAM ⭐️ an interactive website for @drinkpoppi ‘s limited edition merch collection & cream soda launch for @target 💙🍦 such a fun project to work on + could cry at seeing the results! the website is filled with lots of thoughtful interactions with an eye spy 👀, downloadable wallpapers, a functional magic 8 ball 🎱(ask it a question!), shop our new @target merch 🧢, and hear from our lovely founder @allisonellsworth on our newest launches 💝(and a little easter egg of our NEXT new flavor if you can spot🤭) special thank you to @sejjjjun for jumping in and creating the most beautiful 3D visuals and animations of our teams dream! 🏆 and to @bymattlee for bringing the site to life with your talent and genius! 👑 and major shoutout to our team for all the iconic work and partnership!! @katyjay @lkens @ageejay12 @raemarina @olivialara @thelulugroup @allisonellsworth @ryannschenk @kfoltz @meganprkr 💙 #design #graphicdesign #websitedesign #poppi #3d #blender