The Amal Set.
A black skirt and top — modest, structured, and effortlessly elegant. Finished with a detachable cape that shifts the whole silhouette from simple to statement in seconds. 🖤
Available to shop Monday 18th May 8pm GMT
An elevated three-piece silhouette designed for effortless elegance, refined modesty, and timeless celebration—perfectly suited for Eid gatherings and graduation moments alike.
Crafted in our signature olive tone, The Zahra Set features a fully lined flowing skirt with a thick elasticated waistband for comfort, paired with a long modest top detailed with statement bell sleeves, adjustable back ties and a concealed side zip for a refined fit.
Each set also includes a detachable matching cape, adding an extra layer of refinement for your special occasions. (Cape not shown in this video.)
Ultimately curated for moments that deserve to be remembered — available to shop Monday 18th May 8pm GMT.
Ready to ship and Eid guarantee available for UK and EU (dhl) only. US and everywhere else may place orders with DHL Express for Eid, however we cannot provide any guarantee 🤍
Introducing The Layali Set.
Derived from the Arabic word لَيَالِي — meaning ‘night’ — a name inspired by the stillness, beauty and elegance of evening moments.
Designed in a rich chocolate brown with flowing movement and a statement cape silhouette, the layali set was created for occasions worth remembering — from Eid gatherings to graduation celebrations.
An ode to modest femininity, softness and quiet luxury.
Design notes:
The Layali Set (2 piece set) has been thoughtfully designed with both elegance and comfort in mind. • Adjustable tie strings on the top (back) for a customisable fit • Button fastening at the back neckline • Thick elasticated waistband to the skirt for comfort and effortless wear • Attached flowing cape detail to the top for an elevated silhouette
Available to shop on the site from: Monday 18th May 8pm GMT
Please note: Eid delivery is only guaranteed for UK orders and EU orders placed using DHL Express.
For our US customers and all other international customers, you may still place an order with DHL Express for delivery before Eid, however we are unable to guarantee arrival dates outside of the UK and EU.
All pieces are ready to ship between Monday–Wednesday this coming week.
Our Daily Edit — a curated selection of our best-selling, highly reviewed pieces. Each item reflects exceptional quality and meticulous craftsmanship.
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Happy 3 years! 🤍 so so grateful for all your love and support.
If you haven’t got your hands on a piece yet I’m excited to share this sunday — we will be hosting a huge sale on our daily edit pieces alongside our Eid capes to celebrate hitting a milestone. A small gesture to say thank you ⭐️
We took a huge financial hit this Eid… but I’d do it all again.
Our team is based in Bahrain who have been fulfilling all Eid orders. With the war and missiles, cargo lines all suspended. With hundreds of Eid orders to fulfill, last Friday I booked a flight to KSA in an attempt to ‘save Eid’.
Orders were stuck in Bahrain and I watched brands start cancelling. But I couldn’t because behind every order is someone who has patiently been waiting for Eid. And behind every piece is one of our tailors who spent hours hand making it.
So I got to Bahrain, everything was going so smoothly. I had Iftar with my team and we were so hopeful that everything was going to plan.
But then I got to Dammam to make ways home. Flights all got cancelled. The airport closed down due to missiles hitting Bahrain.
It was 12am, I was stuck in Dammam alone with over 100kg of luggage and no way home. (I had to be home Monday morning in order to fulfil my international orders - otherwise they would have arrived late).
So I took a 4 hour taxi ride to Riyadh. With no game plan, no flight booked. I just had to get to a working airport.
My plan was to go back to London through Jeddah — until I saw a flight to Madinah.
SubhanAllah. For weeks I have been saying how much my soul is craving Madinah … but a trip during Ramadan would never be feasible with the business (our peak season).
Yet somehow I found myself there. On the 27th night. With a flight home booked for Monday 3am. So I spent my Sunday in the Haram with no WiFi, no distractions. Just the peace I have been craving these last few weeks.
In that moment everything made sense. The stress, losses, delays — nothing was a setback. It was redirection.
So yes we took a financial hit this Eid with flights, luggage and upgrading to express shipments out of pocket.
But الحمدلله
Your orders are on the way — tracking has all been sent out and my heart is full
This brand has never been about profit. It’s about care, intention and doing our best even when things don’t go as planned.
Thank you for trusting us and making all of this possible, we would not be here without you.
Eid Mubarak from our families to yours 🤍
Our best-selling shade in our new cape sets — available as a 3-piece set: an open abaya, matching hijab, and slip dress.
All you need to do is accessorise! Add some jewellery, your favourite bag, and shoes. ✨
Our very first lace abaya —
An ultra-lightweight design crafted from delicate French lace, fully lined with premium Indonesian chiffon, and paired with a matching slip dress for a seamless finish.
This exclusive, one-off piece is thoughtfully created for your Eid morning with loved ones — elevating even the simplest celebrations while keeping you effortlessly comfortable. #bybdsha #eid
Introducing our Eid Collection — a refined cape-style three-piece set, available in three shades: bottle green, sage green, and plum purple 🤍
Available on the site: 28/02/2026 - 4pm GMT
Design Notes:
- Intricate echo stitching thoughtfully crafted on both the matching hijab and abaya
- Fully lined with premium chiffon, creating an elegant cape silhouette that flows beautifully with every step
- Discreet snap buttons along the inner sleeves for assured modesty and ease of movement
- Matching slip included (sold as a complete set)
our navy essential abaya — with a matching premium chiffon hijab at £45, hand-made by our tailors in the uk 🤍
designed in a timeless butterfly cut, it’s the perfect effortless on the go abaya for taraweeh prayers this month 🌙