Life in Events. A look back at the moments that shaped the last decade. 10 events. 10 turning points. 10 chapters in the evolution of BWB.
Growth doesn’t happen all at once. It happens slowly, in the uncertainty, in the risk, in the spaces between milestones.
These moments built the foundation behind who we are today. The next decade starts here.
Over the past decade, our work has evolved in scale, complexity, and impact. This rebrand reflects that growth, an identity aligned with the level we operate at today.
Community has always been at the core of what we build and in an increasingly digital world, that belief only becomes more essential.
We’re doubling down on IRL - immersive environments, shared moments, and physical spaces that move culture.
BWB is the expression of that commitment, built for the future of real world impact.
📷: @juliaschweissphoto
10 years ago, we started as Bloggers Who Brunch. What began as intimate gatherings evolved into a global experiential agency, building immersive worlds for brands shaping culture.
As our work expanded, our identity needed to reflect the scale of what we build. Over the past year, we’ve been refining every layer not just visually but structurally.
Today, Bloggers Who Brunch becomes BWB.
A sharper identity. A clearer point of view. A name aligned with the level we operate at and the future we’re building toward.
This is the next chapter.
@erewhon , reimagined for the desert. Taking place at the annual @interscope x @capitolrecords event, BWB shaped the full brand environment curating a special brand experience for attendees.
An intentional blend of culture and community against the Coachella landscape.
Inside Camp @poosh , we brought the @erewhon marketplace to life in the desert.
BWB curated the brand ecosystem, shaped the retail environment, and led on-site execution bringing a physical store into an open-air, immersive setting.
At Coachella, we brought together two iconic brands @erewhon x @revolve to create a defining festival experience.
BWB led the collaboration across multiple layers:
• Brokering the partnership
• Bringing the Erewhon marketplace into the Revolve Festival environment
• Developing a custom Erewhon x Revolve juice, exclusively available in the desert
• Creating limited-edition Erewhon x Revolve totes that quickly took on a life of their own
From product development to marketplace curation to creative direction, BWB defined how the brands showed up within the experience, in close collaboration with Revolve’s on-site teams.
A seamless intersection of retail, wellness, and culture designed to extend far beyond the desert.
Back in the desert this weekend. Continuing to build what’s next.
To celebrate the release of Zootopia 2 on @disneyplus , BWB developed a limited-edition juice collaboration with @erewhon
BWB led the partnership from concept through execution, shaping every touchpoint. Designed to extend the world of Zootopia 2 beyond the film and into real life @disneyanimation
📷: @juliaschweissphoto
@disney x @erewhon | To celebrate the release of Zootopia 2 on @disneyplus , a limited-edition collaboration arrives this Saturday, March 28th.
The “Hopp To It” juice will be available at all Erewhon locations, complimentary while supplies last.
The first 50 people in line at Erewhon Beverly Hills will also receive a Disney mystery gift bag! 🥕🐰 @disneyanimation #zootopia2 #disneyplus #erewhon
Within the @fage Tennis Oasis at the 2026 @bnpparibasopen , talent stepped onto the court for an intimate lesson providing both VIP access and experience.
BWB led talent strategy, creative direction, and full experience execution bringing together every touchpoint surrounding the moment, from arrival to content capture.
Framed through a FAGE lens, the result was seamless, elevated, and designed to live far beyond the court.
For the @fage Tennis Oasis at the @bnpparibasopen , BWB led the full creative and production; spanning concept, design, fabrication, and on-site execution.
Every element was intentionally designed to create a cohesive, immersive world rooted in sport, culture, and elevated hospitality.
