But first, West.

Fun and unique summer activity to try with your dog: dyeing your own dog bandanas with natural flowers! ☺️ Kuma and Kenji were some pretty cute “supervisors” throughout the entire process and made sure Dog Mom was doing it right 😂 I’ve always been curious to try natural fabric dyeing, and what better excuse than spoiling the pups with something handmade? ☺️ It was super easy with this kit from @butfirstwest to create a custom one-of-a-kind bandana that’s eco-friendly and has everything you need! And there’s currently a sale: if you buy one of these kits, you get a free premade dog bandana (some of our favorite styles!), plus more BOGO deals! Stack the sale with our code 🏷️ PAWTATOES for an extra discount 🙌 Natural dyeing is surprisingly easy and so satisfying ☺️ Plus there’s something extra special about creating something with your own hands for/with your furbaby! The process was so relaxing and therapeutic, and I loved being able to learn a new craft 🌿 Would you try this activity? Let us know if you’d like to see the behind-the-scenes process in a Reel! 🙌 Corgi | Samoyed #NaturalDye #DIYDogBandana #DIYCrafts #NaturalDyeing #FabricDyeing #DogsOfInstagram #corgisofinstagram #samoyedsofınstagram

Entering our dad hat era. The But First, West Dad hat will hit the storefront on 6.21.24 with the Summer Air Launch. I didn’t think these little signature caps would hit the studio’s doorstep in time but man oh man what perfect timing it is, the sun is out in LA and this gal needs a sweet little accessory to cover her noggin! These hats are sourced responsibly through a company ranked third highest in the Ethical Fashion Report 2022 among 581 other brands that were assessed and has been included in this report for 5 years running. Our But First, West dad hats are made from 100% cotton, embroidered in two locations and have an adjustable fastener with a metal clasp. BFW shop owner (Hannah) sporting the Dad Hat BFW shop CEO (Phyllis) sporting the Dye Kit Bandana . . . . #puppystyle #dogstyle #dogbandana #bandana #dogclothes #dogaccessories #puppylove #puppylife #puppyoftheday #puppygram #dogstheamazing #pawsomepuppy #justpuppysmiles #shoplocal #supportlocal #handmade #dogbowtie #dogaccessory #puppybowtie #puppybow #handmadeinla #handmadeinlosangeles #dogbiscuit #dogcookie #dogtreats #personalizedbandana #personalizedbandanas #dadhats #dadhat

ITS LIVE || It started as an idea with my best gal, Phyllis, and has grown into something more. Our vision has shifted but our values have always remained: Well fitting, androgynous design, durable, low waste, high quality products that can be worn year round. The But First, West website is finally here, give us a gander would ya? We can’t wait to hear what you think. For those of you shopping with us today, here’s the perks you can expect on 4.5.24: 1) Ambassador codes have been bumped from 10% off to 15% off for 24 hours. 2) Five pooping pugs can be found hidden throughout the website. Find one, click on the pug and follow the instructions on the next page for a chance at winning a free product! You sure are the sh*t. 3) The first 20 orders will receive a free limited edition BFW shop cookie. The cookie will be selected at random from six unique designs! These cookies were handmade by the one and only @coppersgoldenworld This entire adventure is because of you, Phyllis P Phelps. And that’s exactly what this is, an adventure. Stay Classy Mother Puppers. And above all else, must love dogs.

OPEN || We have been slowly but surely trekking along at our headquarters here in Los Angeles and it is finally time to add some new products and new faces to our pack as we continue to enjoy the adventure and trek West. We may move at a slower pace, but the journey sure is worth it. Are you interested in joining our team or know someone who might be? 

We are looking for active pet accounts who love to post and engage with their followers. A visually appealing page is a must for our search! Although not required, an open (non-private) account is strongly suggested. TO APPLY: 
1) Fill out an ambassador application. If you’re a subscriber, check your email or link in our bio ✌🏼 
2) Follow us and our CEO @phylliswithapony 
3) Tag 5+ friends (who aren’t current ambassadors) who you think would be a great fit for us! 4) Share this search post to your story and tag us!

YOUR ROLE:
•Must be at least 18 years of age. 
•Post photos in our products on your feed/story at least 3x/month and tag us 
•Share you personalized discount code in your highlights/link/posts/etc.
•Share new product launches, shop news, giveaways and other important information
•Send us unedited and edited photos of your pups wearing our product! 

THE PERKS:
•30% off code for you to use through the term. 
•10% off shareable code valid through the term.
•Exclusive early collection sneak peeks & pre-ordering. 
•Opportunity to be featured on our website and social media.
•Perks/shop credit at certain milestone code uses. 
•Access to But First, West term group chat. 

The search is projected to end on Sunday May 24th. The Team will be announced shortly thereafter. 
 The term commitment is projected at 6 months. Above all else, must love dogs. Xoxo, Hannah + Phyllis

Today is a day of honoring our beautiful mamas that embody the traits of strength, resilience and love. You, dog mamas, are the entire reason BFW continues to trek West. This weekend only, goods for you mama are 30% off on our website (The Little Flicker, The Dad Hat, The Crop Tee, The Scrunchie, The Scout Scarf, The Sticker Pack). You are…. The patient ones who stop every ten feet on walks just to let their pup sniff the world. The gentle ones who whisper “good job” after every little victory. The prepared ones who always carry treats, poop bags, wipes, water, and a backup leash.  The sentimental ones who save puppy collars, baby teeth, or paw prints forever. The adventurous ones who plan vacations based on whether their dog will love it there too. The comforting ones who leave the TV on when they have to be away from home. The proud ones who show strangers photos of their dog like proud parents. The protective ones who cross the street because another dog “just feels off.” The sleepy ones who somehow end up with one inch of blanket while their pup takes up the bed. The reassuring ones who sit on the bathroom floor during thunderstorms.  The celebratory ones who throw themed birthday parties complete with hats, pup cups and BFW bandanas. The nurturing ones who hand-feed their pup when they won’t eat. The shy ones that don’t appear in front of the camera too often but are always capturing their pups next adventure (we still see you). The devoted ones who would do absolutely anything to make sure their pup feels safe, loved, and home.   You all are everything to them. The way you show up, the hats you wear, the amount you juggle. You do it all, for them. And while we know today day can be hard and complicated for some who may not have such a relationship with their mother, or perhaps have lost their mother, or are hoping to be mothers and struggling, we am sending you each a bit of love and peace. To those mama’s that have recently lost, our hearts are with you and today, you aren’t alone.  Sending each of you, moms, so much love today and a huge thank you for supporting this small woman owned business. We are so grateful for each of you.

Let’s get honest. We love seeing who wraps their pup up with a But First, West Patch Bandana and where all these one-of-a-kind creations get to adventure, but there will always be something extra special about watching those connections grow over time. Alicia + Nash helped us create the original concept for the patch bandana over two years ago, and moments like this feel like full-circle kind of magic. It’s a trip down memory lane to see Nash in our latest patchwork: The Cherry Blossom —> our newest rendition: The Tide —> and their original piece in the very first photo they ever sent us in it. Same heart, same story, just evolving with time. Then, SWIPE ——> SWIPE to see what still sets our patch bandanas apart. From the very beginning, we’ve saved the smallest pieces of excess fabric from our designs and given them new life, stitching them into something entirely new, entirely intentional. Every square holds a piece of our journey. When you shop with But First, West, you’re not just supporting a product, you’re part of a bigger story. One that believes we can do better with our waste, and that meaning can be made from what’s left behind. Connection fuels originality, and originality builds deeper connection. That’s what this has always been about. We’re proud of what we’ve created. We are even more proud of the community that’s grown with us. To everyone who’s made one connection or ten with us: thank you. We truly cherish every shared moment, every memory, every piece of this space we’ve built together. 🤍

Living my country girl dreams 🌷👒☀️ Had the best time exploring the Netherlands during full blown spring tulip season, it really is as magical as it looks 💓 and very dog friendly! As always, use caution when visiting new areas, respect the flowers and trails 💞🐾 stay safe PS: fake flowers used for props, don’t recommend using really flowers in dogs mouths as they can be toxic 🙏 @butfirstwest personalized dana 🍃 save w code CABBIE #dogsofinstagram #doodlesofinsta #thenetherlands #tulipseason #travelingdog

SPRING IS IN BLOOM! The newest collections of The Tide Bandanas as well as the Cherry Blossom Patch Bandana are now available for purchase on our website. We hope you traveled to our page because something we are offering resonated with you and it’s an item you will keep and cherish for years to come. We here at BFW like to slow down and create beautiful and meaningful pieces … not for quantity but for quality. Before we opened our shop we created a manifesto that we wanted to live by. Since day one “We believe in connection” has been on our list. True, honest, real connection. Two of our beautiful ambassadors requested Cherry Blossom themed bandanas for the Spring and we are reminiscing on how lucky we feel to have a connection so closely with others that we were allowed the opportunity to bring their vision to life. How did we do? 🌸🌸 When we started making these bandanas, we were curious what Cherry Blossoms symbolize; the fleeting nature of life, mortality, renewal, and the beauty of Spring being upon us again. To us, Cherry blossoms serve as a reminder of the inevitability of change and the importance of interconnectedness. Thank you Chel and Peyton, and everyone that lives in a moment with the creations at BFW for allowing us to share a moment of connections with you.

How to keep the Cherry Blossoms in Bloom 365 days of the year …. Our take. In addition to our original tide in Yellow, Clay, Blue and Yellow, The Cherry Blossom Tide will also be launching on Friday April 10th at 7:00 AM PST. Also available in 4 different color ways, these beauties are sure to become a staple in the But First, West shop. Be sure to … 1. Set your alarms for the launch ⏰ 2. Sign up for our newsletter on our website so you are the first to hear the launch announcement ✉️ 3. Tag some of your best mates to our Tide Bandana giveaway (happening through Saturday April 11th at 6:00 PM PST) ✔️ 4. Tell your best friend you are proud of them. That they are deeply loved. You see success with them in it. That they bring lightness into your life by being in it. That they are a good person. That you love them. We don’t say these words enough but it sure feels good to hear it, doesn’t it? ❤️ Xoxo, BFW.

GIVEAWAY CLOSED: Shop Pawsome Tails, Howl & Heart and But First, West have teamed up to curate the perfect Spring outfit for 2 lucky winners to help kick off But First, West’s release of their brand new Tide Bandana collection, launching on Friday April 10th at 7 AM PST! Winners get to choose between 4 colorful outfits (Blue, Green, Clay or Yellow) to bring joy and, like the beautiful floral blooms Spring brings, radiate with color as they trek into the next season! Which color do you have your eyes on? 🩵❤️💛💚 PRIZE PACK: 2 lucky winners will each get: 1 tag from Howl and Heart, 1 Tide bandana (In Blue, Green, Clay or Yellow) from But First, West AND a matching 2 tone collar from Shop Pawsome Tails. The first winner gets to choose their color and the second winner will get to choose between the remaining three colors winner #1 didn’t pick! HOW TO ENTER: GIVEAWAY NOW CLOSED. EXCLUSIONS: Giveaway is only open to US citizens, sorry international friends! You must also be willing to provide your shipping address. Must be 18 to enter. Giveaway closes Saturday April 11th at 6 PM PST. Winner will be selected through a random draw and announced Sunday April 12th. But First, West created the concept for the Tide Bandana for a dear friend with Scoliosis, honoring her individuality, however, Now, they’re evolving — carrying new meaning, new emotion, and becoming something more with every story they’re part of. With this giveaway, The Tide is adding a new connection and a new piece to their story. Bringing together 3 beautiful women owned shops that believe in leading with kindness, originality and true intentions to bring joy to a few lucky winners. And we couldn’t be more proud of that. All our love, But First, West Shop Pawsome Tails Howl and Heart

The Tide - Molding together two seemingly opposite forces to complement new aspects of the same reality. Not to clash, but to create something entirely new. Contrast can create harmony. Ying and Yang. True connection could be one of the fiercest longing of the soul, and isn’t that what you found in your four legged best friend? A companion who meets us with presence, loyalty, and unspoken understanding. The one we share energy with, feel deeply with — our perfect balance. Our Yin to our Yang. The But First, West Tide bandanas were once just an idea. Now, they’re evolving — carrying new meaning, new emotion, and becoming something more with every story they’re part of. And there’s something really beautiful about that. But First, West creates a path, we don’t follow one.

We saved our favorite from the Tide colorway for last—Yellow 💛 Yellow is more than a color; it’s a mindset. It sparks innovative thinking, fuels curiosity and captivates the imagination. The Yellow Tide is built for those who think different, move freely, and create without limits. Because we’re not here to compete with anyone but who we were yesterday. Stand out. Stay curious. Be original. Be you. #TideColorway #YellowEnergy #CreateFreely #StayCurious #StandOut