Has your mum ever wondered what you do for work, and no matter how many times you try to explain, it never becomes clear for them?
👋Meet James Chorley, one of the brilliant creative minds in our studio and a Senior Designer here at Burson, who has this exact problem!
James is behind some seriously impactful work, from full-spectrum branding and meticulous storyboarding to driving new business and creating unforgettable event experiences…just like the epic IOC Olympism 365 Summit in Lausanne! 🏅
James embodies the creative-first, progressive spirit of our studio, always pushing boundaries to bring big ideas to life. From digital design to print, every detail counts in crafting compelling narratives.
Drop a comment if you can relate to the ‘what does your mum think you do?’ dilemma! 👇
#BursonPersons #BursonStudio #SeniorDesigner #CreativeFirst #designlife
Day Two of @brandsnculture London was brimming with plenty more valuable insights from leading creators, marketers, and cultural strategists, sharing their knowledge on building culturally relevant strategies for impactful brand growth. Key themes included:
🫂The Human Core: Cultivating authentic culture and trust beyond data is paramount. Empathy and real human connection are more vital than ever for brand relevance and reputation.
🖌️Designing for Difference: In an AI-driven world, the need to avoid ‘sameness’ is critical. Trust instinct to create unique identities and lead culture, not just follow algorithms.
⚡The Power of Connection: Creators are now curators and validators, with validation acting as the new currency for brands.
Burson was also pleased to host a networking lunch in Ministry of Sound’s VIP Lounge, overlooking the Impact Main Stage – offering a dedicated space for attendees to connect and further discuss the day's insights.
#BrandsAndCulture #Burson #ReputationIsEarned #BrandStrategy #CulturalIntelligence #FutureofMarketing #AI #HumanConnection #CommunityBuilding
Day one of @brandsnculture was packed with insights on making, shaping, and defining culture to build brand reputation!
Our top three takeaways were:
🕹️Leveraging Gaming's Mainstream Power: on their panel, Emma Franklin-Wright and Daniel Green debunked myths on what a “gamer” is in 2026, reiterating that EVERY brand now needs a gaming strategy.
💯 Authenticity is Paramount for Engagement: Simply dropping traditional ads into games won't cut it. To succeed, brands must integrate authentically, understanding gaming culture and offering genuine value to players. This means fostering interactive experiences, building community, and providing seamless integrations that enhance gameplay, not interrupt it. It's about building brand loyalty and reputation, not just reach.
🎮 Don't 'rage quit' your gaming strategy! The gaming landscape evolves constantly. What works today might not tomorrow. Brands, be agile, experiment, and #TestLearnIterate. Adapt & evolve with the culture to win long-term.
#BrandsAndCulture #Burson #GamingMarketing #CultureUp
Burson is live in London for @brandsnculture as the Gaming Icon Sponsor, diving deep into the future of brands in the rapidly evolving gaming landscape.
Today, our very own Senior Director of Entertainment, Emma Franklin-Wright, will be on stage alongside Daniel Green, VP of International Marketing at @activision Publishing. Drawing on over 20 years of expertise with iconic franchises like Call of Duty, Spyro, and Crash Bandicoot, sharing essential, actionable knowledge on “Five Easy Ways to Level Up as a Brand in Gaming".
Huge thanks to Daniel for sharing the stage with us and his invaluable insights! We'll be sharing key takeaways across the next few days.
#BrandsandCulture #Burson #Gaming #Activision #BrandMarketing #PRandComms
Another sneak peek behind the scenes as we rolled into Baker Street for a very special @Warburtons takeover!🍞🎬
Our 'Bakers Street' shoot was precisely choreographed by our UK Studio team, with early call times and a tight window of just 3 hours to capture all the footage - every second counted!
We orchestrated a dynamic set featuring a moving train, multiple enthusiastic bakers, and loaves so grand they almost stole the show🚂👨🍳✨
This wasn't just a shoot; it was a bringing together of the brand's essence under pressure, proving that with meticulous planning and a passionate team, even the tightest schedules yield truly brilliant results.
#BehindTheScenes #BakersStreet #Warburtons #Burson #CreativeContent #BrandStorytelling
📢 We're excited to announce that we have been named a finalist in three categories for the 2026 SABRE Awards EMEA! 🏆
These include:
@ford : Consumer Goods - Automotive: "Celebrating an icon: Transit at 60"
@henkel : Consumer Products: "Block out with Bloo"
@sanofi_ukie : Pharmaceuticals: Rx: "Sanofi UK: Making Type 1 Diabetes Seen and Understood Through Pop Culture and Play"
Congrats to our brilliant UK teams and our fantastic clients for these well-deserved recognitions! We can't wait for the ceremony on May 21!
Follow the link for the full shortlist: /events-awards/sabre-awards/sabre-awards-EMEA/2026-sabre-awards-emea-finalists
#SABREAwards #EMEAAwards #PR #Communications #AwardNominee #Ford #Henkel #Sanofi
We're thrilled to have achieved a world-first - helping launch the inaugural 0% beer brewed in the boot of a car, thanks to an epic partnership between @ford and @daysbrewing !
This collaboration celebrates the grand debut of Ford's new Puma Gen-E electric SUV, paired with a unique line of non-alcoholic City Beers from Days Brewing, working together for a more sustainable future – and producing a really cool brew!
#Ford #DaysBrewing #PumaGenE #SustainableInnovation #Partnerships #Burson
“Please mind the bap.”
For @warburtonsuk ’s 150th anniversary celebration, we transformed Baker Street tube station into a Bakers Street with a very special piece created by our Studio team to accompany it, all the way from the first (very quick!) hand-drawn storyboard through to final film.
From pre-vis to shoot, seeing the plan come together on screen was a great moment for all involved. With Morgan Freeman on announcements for that touch of Hollywood star power and a station full of Warburtons' bakers, this shoot was as much about precision production as it was playful creative - collaborating with Joyful & Triumphant, Mindshare, and McCann Manchester to bring it all to life.
A real example of craft and coordination, turning an everyday commute into something memorable🎬
We’re delighted to have won Gold at @thedrumawards for our work on Gillette’s ‘The Best a Man Can Get’ relaunch! 🎉
We were tasked with reimagining the iconic 1989 ad for a 21st-century, Gen Z audience, driving awareness and boosting cultural relevance.
What began as a talent partnership with @tom.grennan and @wrightyofficial evolved into a culture-driven, social first PR campaign that took over the summer with the track becoming the unofficial national anthem during Euro 2024. The results: • 1.5m+ Spotify streams (and counting) • 6m social views • 220m earned media reach • 30 pieces of high-quality editorial coverage
Huge congratulations to our brilliant @pgukandireland clients and the incredible Burson team behind this one! 🏆
#TheDrumAwards #GoldAward #PR #CampaignSuccess #Gillette #Burson
We're incredibly proud and excited to announce that @burson.uk has been appointed as the Brand and Corporate Communications agency for @warburtonsuk , Britain's largest bakery brand! 🍞🥯
As Warburtons' prepares for its landmark 150th anniversary next year, we'll be spearheading major campaigns to celebrate their rich heritage and innovation.
Tearmh Taylor, Head of PR at Warburtons, shared her enthusiasm on the partnership: "We were really impressed with Burson’s passion for creative storytelling, ability to secure earned attention and approach to building great client relationships. As a family business, we always look for partners who not only can deliver exceptional results, but that understand our family values and brand personality – we found that in the Burson team."
We can't wait to continue to deliver powerful, integrated strategies to elevate Warburtons' brand narrative and help make their 150th anniversary a truly impactful moment in the brand's history!
#ClientWin #Warburtons #BursonUK #NewBiz #PR #Communications #BrandandCorporateComms
We were delighted to host 17 talented students as part of our ongoing partnership with @futuresforall.uk , a social mobility charity dedicated to empowering young people and opening doors to the world of PR and communications.
Across two days, students gained a behind-the-scenes look at the creativity, planning, and collaboration that goes into bringing campaigns to life. Through interactive workshops, they developed practical skills, explored the breadth of careers in our industry, and learnt what it takes to succeed in communications.
A huge thank you to our incredible speakers Shakira Akinjobi, Greg Double, Jadine Rice, Bronwyn Daly, Malaika Gangooly, Simon Rendell and Simon Redfern, for sharing their insights, experiences, and invaluable career advice.
We’re proud to continue supporting @futuresforall.uk 's mission and to help build a more inclusive future for our industry. 💬✨
#FutureForAll #Burson #PR #Communications #Inclusion #EarlyCareers
Join Andrea on a #GRWM for the @chinekeorchestra 10th anniversary! 🎉
We're incredibly proud at Burson to have worked with the @chinekeorchestra and our journey began with a briefing for their 10th-anniversary PR project. Our dedicated Creative Strategy team developed a compelling and unexpected proposal: to shift the focus and truly turn the lens on Chineke!'s diverse and engaged audience. This approach was designed to powerfully celebrate a decade of profound change and groundbreaking impact that Chineke! has brought to the classical music landscape which the client fully embraced 🎻
To help tell Chineke!'s powerful story through this unique, audience-led visual narrative, we partnered with the iconic @placesplusfaces to be the official photography partner for the 10th-anniversary show, and the results were incredible.
This Black History Month, we are especially honoured to support Chineke!'s mission across 10 years of championing Black talent and celebrating diversity in classical music. Our ongoing work will continue to highlight how the Foundation is driving this transformation, creating a more inclusive and representative future for the arts.
#Chineke10 #BlackHistoryMonth #DiversityInClassicalMusic #PRPartnership #PlacesAndFaces #Creativity
