We call it “Prep” ’cause that’s just what it does. Our original primer, Prep sets the stage for styling and creates a great, even surface for your favorite products.
Use it on day 1 to detangle without weighing even the finest strands down. Then when you want to refresh, spray it on to prep for whatever comes next.
#HairPrimer
Short hair, meet your starter.
Bb.Flagship Pro @zinamarinohair chooses Tonic Lotion Primer for its invigorating feel and the even base it creates for stylers for easier styling.
Visit the link in our bio to find a Bb.Local Salon near you or book an appointment at one of our NYC Flagship Salons 🔗
#HairPrimer #NYCSalon
A must-have to prime your hair for summer styles? Hairdresser’s Invisible Oil Primer. Add a few sprays before your blowout to keep your hair hydrated, smooth, and protected from the heat.
What’s your go-to primer?
#HairdressersInvisibleOil
Like a makeup primer, our hair primers are the first step in your routine that create an even base for everything that comes after — and make styling easier than you dreamed. Get to know them all.
🔵 Thickening Go Big Plumping Primer: Volumizing + thickening
⚫ Tonic Lotion Primer: Grooming + refreshing
🟢 Prep Primer: Lightweight + detangling
🟠 Hairdresser’s Invisible Oil Primer: Hydrating + smoothing
🟣 Curl Reactivator Primer: Moisturizing + defining
Backstage and behind-the-scenes, primer is always there.
Our Pros call on these targeted leave-in sprays to kick off every routine because a well-prepped base makes everything feel easier — styling included.
Bb.Pro @jamielynnguini 's secret to styling curls: Reach for a primer before anything else.
With a few sprays of Curl Reactivator Primer, you can reduce frizz, add moisture + provide light hold with a touch of definition.
#Ad Met Gala 2026 with @sza . This is art at its finest.
Product Breakdown using @bumbleandbumble
First, I sectioned the hair before spraying the Curl Reactivator throughout, making sure to smooth the product in with my fingers.
Next, I took a small amount of Curl Light Defining Cream and worked it through the hair, focusing on the mid-lengths and ends while scrunching to enhance curl definition.
After that, I grabbed the Thickening High Drama Styling Foam and applied a golf ball-sized amount, scrunching it into the hair.
Fourth, I blow-dried the hair using a diffuser, continuing the scrunching method as it dried.
Once the hair was completely dry, I lightly misted the Thickening Dryspun Texture Spray, scrunching the curls to break up any stiffness and create effortless volume and texture.
For the final step, I sprayed the Spray de Mode Flexible Hold Hairspray to lock everything in.
@bumbleandbumble #BbPartner
