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The Bundesliga has officially entered Roblox, becoming the first European sports league to launch a presence in the platform's virtual universe. This groundbreaking project was made possible through the expertise of BUILD A ROCKET, the esports and gaming agency that's part of our SPORTFIVE family.
Through this collaboration, the Bundesliga Clubhouse offers fans a chance to personalise their avatars with exclusive UGC items, engage with exciting Bundesliga content, and connect with partners like ESPN and The Topps Company. With over 1.3 million visits in the opening weekend, this activation is proof that innovative fan experiences can create a lasting impact.
For years, fans around the globe have discovered their favourite German teams through off-the-pitch activations. Now, with Roblox, the Bundesliga creates new sparks of fandom โ transforming curiosity into lifelong passion! Robloxโs immersive platform is the perfect playground for the DFL to boost awareness, engage authentically with younger audiences, and turn players into passionate Bundesliga fans.
At SPORTFIVE and BUILD A ROCKET, weโre proud to be at the forefront of shaping fan experiences across the globe.
