Energy in. Power out.
That became the core idea behind the Fiskars Power launch. A system where sunlight flows into the tools and turns into action.
At the centre of it all was the hero film, bringing the full product family together in motion and in carefully crafted 3D.
Created in collaboration with @wearecocoa
Turns out, repetition helps.
For Fiskars Power, we built a full toolkit of assets with @wearecocoa — from tight product moments to channel-specific cuts, all designed as one coherent system.
Dozens of edits, multiple formats, one clear job: show the performance where it actually matters.
Power made visible.
We partnered with Fiskars to build the full launch for their new Power tools, from concept to execution.
Designed to scale across OOH, digital and everything in between, the project was delivered in collaboration with our dear friends at @wearecocoa
Something new quietly appeared on the internet.
It scrolls.
It moves.
It contains a suspicious amount of BTQ.
Our new website is live.
Take a look → link in bio
Not every story needs twenty seconds.
When building Sihi and Tuhru, we designed them to work everywhere from the start. TV, social, vertical formats, quick cut-downs.
That meant creating characters whose personalities read instantly.
The shorter films focus on the core dynamic we built between them: clean vs dirty, energy vs resistance.
Credits:
Client: @sertofin
Agency: @bobtherobot
Producer: @sarapirkkomiia
Character redesign and animatics: @jouko.rawdustohyeah
3D artists: @dayoungsong_ , @panumotion , @harryahokas
3D character animation: @dayoungsong_
Sound design: @songsofjulian
#character #characteranimation #characterdesign #3d #3drender
At the center of the campaign lives the full story.
When creating Sihi and Tuhru for Serto, we built them as a classic character duo. Opposites whose personalities naturally drive the narrative forward.
In the hero film that relationship gets room to breathe.
Tuhru doing everything possible to avoid washing. Sihi doing everything possible to prove that resistance is… temporary.
Simple characters, strong contrast, one very clean outcome.
Credits:
Client: @sertofin
Agency: @bobtherobot
Producer: @sarapirkkomiia
Character redesign and animatics: @jouko.rawdustohyeah
3D artists: @dayoungsong_ , @panumotion , @harryahokas
3D character animation: @dayoungsong_
Sound design: @songsofjulian
#character #characteranimation #characterdesign #3d #3drender
May we introduce: Serto’s new characters, Sihi and Tuhru!
We got a juicy opportunity to refine and shape these two characters built around a simple contrast: clean and dirty.
Our first step was crystallizing their distinctive personalities, not just their shapes.
Eyes that react. Mouths that exaggerate. Bodies that move in ways that instantly tell you who is who.
Sihi became a bubbling sphere of detergent energy. Tuhru, a slightly stubborn T-shirt who would rather stay dirty than admit defeat.
From rough sketches to expressive 3D characters, our goal was to create a duo simple enough to recognize instantly, yet alive enough to carry Serto’s stories for years to come.
Two opposites.
Best friends anyway.
Credits:
Client: @sertofin
Agency: @bobtherobot
Producer: @sarapirkkomiia
Character redesign and animatics: @jouko.rawdustohyeah
3D artists: @dayoungsong_ , @panumotion , @harryahokas
3D character animation: @dayoungsong_
Sound design: @songsofjulian
#character #characteranimation #characterdesign #3d #3drender
New year, same small rituals.
A little sparkle, a little fizz, and no rush to become a new person by Monday.
This New Year’s film wraps up our holiday project for Alko — built from the same hand-drawn pieces, reshuffled into something just a little more sparkling.
Thank you for another year of watching, liking and following along.
See you in the next one. ✨
Client: @alko_oy
Agency: @tbwahelsinki
Illustrations: Carl-Erik Mosander / TBWA
Producer: @sarapirkkomiia
2D artist / motion designer: @candace_illu
Sound design: @songsofjulian
Between Christmas and New Year, time does that weird stretchy thing.
This makes it a perfect moment to look back.
Here’s a peek behind the scenes of Alko’s holiday campaign. From loose sketches and rhythm tests to textured finals, this campaign was built piece by piece – then designed to travel far beyond a single format.
Metro tunnels. Phones. Social loops.
One system, many lives.
Just how we like it.
Client: @alko_oy
Agency: @tbwahelsinki
Illustrations: Carl-Erik Mosander / TBWA
Producer: @sarapirkkomiia
2D artist / motion designer: @candace_illu
Sound design: @songsofjulian
Christmas visuals, gently stirred.
For this year’s Alko holiday campaign, we leaned into hand-drawn forms, playful symbols and motion that takes its time. Illustration-led and gently animated, it’s designed to feel like Christmas at its best — unhurried, slightly nostalgic, and quietly joyful.
From all of us at BTQ: may your table be full, your glasses just right, and your days pleasantly slow. 🎄
Client: @alko_oy
Agency: @tbwahelsinki
Illustrations: Carl-Erik Mosander / TBWA
Producer: @sarapirkkomiia
2D artist / motion designer: @candace_illu
Sound design: @songsofjulian
#illustration_daily #2danimation #animationart #christmascards #holidaymood #jolly
