부산패션위크(Busan Fashion Week)

THE FUTURE IN FOCUS: GYEONGSANG NATIONAL UNIVERSITY AT BFW SS/2026 Busan Fashion Week SS/2026 once again affirmed its role as a vital platform for nurturing South Korea’s next generation of fashion talent. Among this year’s most meaningful showcases was the presentation by ten standout students from Gyeongsang National University’s Department of Design, under the guidance of their faculty curator. What set their runway apart was not spectacle, but focus. Each student delivered a carefully constructed collection that spoke with intention — from understated yet striking formalwear, including bridal designs for both men and women, to avant-garde, prêt-à-porter, and fantastical themes. There was creativity, but also clarity; concept, but also discipline. Gyeongsang National University’s showing demonstrated how student fashion can balance artistry and structure — offering not just inspiration, but real promise for the future of Korean design. EDITOR’S VIEW: In these students, we see more than potential — we see direction. Their work reflects a generation that understands both tradition and transformation. As Korean fashion expands on the global stage, voices like these will define its tone. It is through such educational platforms that innovation takes root — not in isolation, but in dialogue with culture, community and identity. Supporting young talent is not simply about celebration; it is about responsibility. And as an editorial voice, we stand committed to recognising and amplifying that next generation. Designers: @official.gnu About: @btfa_bfw Editor of article: @suremagazine Video by: @surekorea #Runway #BusanFashionWeek #Talent #GyeongsangNationalUniversity #SureMagazine #FashionShow #SureKorea #BFW #SS2026 #Models #fashiondesigners

TWEEDY-A PRESENTS ACCOA: TAILORED YOUTH AT BUSAN FASHION WEEK SS/2026 At Busan Fashion Week SS/2026, Korean brand TWEEDY-A introduced ACCOA, a new sub-label tailored for students and young adults. The debut collection featured both womenswear and menswear with a refined, academic mood: short dresses, pleated skirts, shirts with ties, and two-piece suits for girls, while loose handmade white suits with stone details defined the boys’ look — subtle, clean, and quietly glamorous. Blending school-inspired silhouettes with classic tailoring, ACCOA captures a modern youthful identity: elegant, composed, and confidently understated. EDITOR’S VIEW: ACCOA doesn’t follow trends — it defines a space between youth and polish. A promising debut, and a name to watch. Designer: @accoa_official Brand: @tweedya_korea About: @btfa_bfw Editor of article: @suremagazine Video by: @surekorea #Runway #BusanFashionWeek #Ss2026 #SureMagazine #Tweedya #Accao #SureKorea #FashionShow #BFW #ss26

MARZE AT BUSAN FASHION WEEK SS/2026: CONFIDENCE IN COLOUR AND CUT At Busan Fashion Week SS/2026, MARZE delivered a standout collection that reaffirmed its role as a quiet authority in Korean womenswear. Designer Choi Seon-ae presented structured suits and classic mini dresses, all grounded in sharp tailoring and brought to life with MARZE’s signature: vivid tones and elegant simplicity. Known for shaping Korea’s modern business style, Choi continues to bridge youthful edge with refined maturity. Her designs speak to women in their 30s, 40s — and well into their 60s — with clothing that commands without shouting. EDITOR’S VIEW In a week of loud statements, MARZE offered something stronger: clarity. This collection reminded us that when design serves purpose and presence, it never needs to compete — it leads. Designer: @feel0318 Brand: @marze__official About: @btfa_bfw Editor of article: @suremagazine Video by: @surekorea #Runway #BusanFashionWeek #SS2026 #Marze #Ss26 #SureMagazine #BFW #SureKorea #FashionShow #Models

BUSAN FASHION WEEK: A NURSERY FOR SOUTH KOREA’S NEXT GENERATION OF DESIGN TALENT Busan Fashion Week continues to assert its role not merely as a showcase, but as a nurturing ground for South Korea’s rising visionaries. This year’s SS/2026 edition reaffirmed that promise, spotlighting a standout collective presentation by 35 gifted design students from Dong-A University. Their work spanned a rich spectrum — from avant-garde silhouettes that challenged convention to meticulously tailored classics imbued with quiet power. Ethnographic references grounded collections in cultural lineage, while fantastical flights of design hinted at limitless imagination. Urban-chic ensembles, sharp in mood and movement, spoke to the modern rhythm of life. Each look stood as a testament to the breadth of expression emerging from the next generation. EDITOR’S VIEW: At the highest echelons of fashion, we are accustomed to the polish of global maisons — the discipline, the legacy, the refinement. But there is something deeply stirring about student showcases: a raw, unfiltered sincerity that reminds us why fashion began at all. To witness 35 young minds presenting not just garments, but ideas, stories, and futures — is to be reminded that creativity, at its core, is an act of courage. What we saw in Busan was not just promise. It was purpose. South Korea isn’t merely training designers — it is nurturing cultural architects, storytellers, and future trailblazers. And if this runway is any indication, the world would do well to watch what comes next. Designers: @donga_univ About: @btfa_bfw Editor of article: @suremagazine Video by: @surekorea Music: @ladygaga #Runway #BusanFashionWeek #Ss26 #SureMagazine #DongAUniversity #FashionShow #SureKorea #Models

BUSAN FASHION WEEK SS’26: A RISING FORCE AND THE TIMELESS POWER OF CRAFT Busan Fashion Week, a celebrated springboard for emerging designers, truly affirmed its purpose this season. Among a field of promising talents, the collection of Indonesian designer “Hartono Gan” made a particularly resonant statement, unveiling a considered vision for both menswear and womenswear. Gan presented a refined collection steeped in classic tailoring, a refreshing counterpoint to the fleeting trends that often dominate the runway. A focus on leather craftsmanship lent the pieces a tactile richness, elevating the familiar silhouettes of double-breasted suits and skirt-and-blouse pairings into statements of understated luxury. The colour palette, anchored in deep browns and blacks, conveyed a sense of timeless sophistication. Evening wear, in the form of hand-crafted chiffon gowns, provided a graceful counterpoint to the structured tailoring. Editor’s Note: Echoes of the ‘70s reverberated through Hartono Gan’s designs, perhaps hinting at an affinity for the legacy of YSL or Balmain. Regardless of his inspirations, Gan possesses an undeniable talent, one that warrants recognition on the global stage. Nurturing young designers such as Gan is paramount to the evolution of the fashion landscape. It is a privilege to witness the burgeoning of a potential maestro, and we eagerly anticipate the continued growth of the Hartono Gan brand. Designer: @hartonogan Brand: @hartonogan.madeinindonesia About: @btfa_bfw Editor of article: @suremagazine Video: @surekorea #Runway #BusanFashionWeek #SS26 #HartonoGan #SureMagazine #FashionShow #SS2026 #SureKorea #Models #BFW

A GLOBAL TAPESTRY OF STYLE: BUSAN FASHION WEEK SS/2026 Busan Fashion Week Spring/Summer 2026 was a vibrant testament to the ever-evolving landscape of global fashion. While the event naturally highlighted the innovative spirit of South Korean designers, its true allure lay in the diverse international presence that graced the runways. Among the standout presentations, the collection of “Ernesto Abram,” an Indonesian design prodigy, commanded attention. Abram presented a striking juxtaposition of his and her couture, showcasing the exquisite craftsmanship that has become synonymous with his name. From impeccably tailored classic designs to show-stopping evening gowns, each piece told a story of dedication and artistry. The discerning eye couldn’t help but be captivated by Abram’s menswear. The tailoring was nothing short of masterful, achieving that elusive equilibrium between high fashion eccentricity and timeless elegance. It was a collection that spoke volumes about the designer’s keen understanding of form, fabric, and the subtle nuances of contemporary masculinity. Abram’s designs were a compelling reminder that fashion, at its best, transcends geographical boundaries, uniting creativity and craftsmanship on a global platform. Designer | Brand: @ernestoabram About: @btfa_bfw Editor of article: @suremagazine Video by: @surekorea #Runway #BusanFashionWeek #Ss2026 #ErnestoAbram #SureMagazine #BFW #SS26 #SureKorea #ErnestoAbramSs2026 #IndonesianDesigner #Models #FashionShow

BUSAN FASHION WEEK SS/2026 OPENED WITH STYLE AND INTERNATIONAL FLAIR Busan Fashion Week Spring/Summer 2026 unfolded from 30 October to 1 November at BEXCO Exhibition Center 1, reaffirming the city’s rising status as a cultural and creative hub on the global fashion calendar. What began as a modest pre-department show has evolved into a dynamic platform that blends domestic talent with international perspective. Organised by the Busan Textile & Fashion Industries Association, and supported by the Busan Metropolitan City and Korea Federation of Textile Industries (KOFOTI), this season’s event presented a thoughtfully curated lineup featuring designers from Korea, France, and Indonesia. The opening remarks by the Mayor of Busan reflected the city’s ongoing ambition to nurture innovation in fashion and support creative voices. Across three days, the runways welcomed a spectrum of aesthetics — from heritage craftsmanship to experimental silhouettes — inviting conversations across borders. About: @btfa_bfw With: @btfa_fashioncity Supported by: @busancity_globe With: @busancity At: @bexco_busan_ Editor of article: @suremagazine Filmed with Xiaomi 15T Pro: @xiaomi.korea Film director: @te_kate_content Editor: @surekorea #BusanFashionWeek #Ss26 #SureMagazine #BusanCity #busanmetropolitancity #SureKorea #busanFashionWeek2025 #fashionshow #runway

LEE YOUNG HEE (이영희) UNVEILS SS26 URBAN STREET CAPSULE AT BUSAN FASHION WEEK South Korean heritage label Lee Young Hee (이영희), founded in 1984, presented its Spring/Summer 2026 collection at Busan Fashion Week with an unmistakable urban edge. The house, long regarded as a pioneer of quality tailoring and elevated production, turned its focus this season to carefully tailored streetwear, reinterpreted for modern adults. The collection featured flowing full‑length sarafan dresses, loose‑cut coats, and crisp white outer layers, grounded in dark tones and brown accents. The absence of trousers shifted the emphasis toward fluid femininity and executive ease, while the palette of black, brown and ivory underscored versatility and understated luxury. With this launch, Lee Young Hee (이영희) reaffirmed its leadership not only as a premier brand but as a forward‑thinking creator of technical refinement. The SS26 offering proved that true street style can be built on structural intelligence, heritage craftsmanship and age‑less sophistication. About: @lyhpresents At: @btfa_bfw Editor of article: @suremagazine Filmed with Xiaomi 15T Pro: @xiaomi.korea Film director: @te_kate_content Editor: @surekorea #BusanFashionWeek #SS26 #이영희 #SS2026 #이영희프리젠트 #SureMagazine #BFW #SureKorea #FashionShow

10월 모아바요 꾹꾹 🐾

EDITOR’S VIEW: PARKSANGJOE SS26 AT BUSAN FASHION WEEK As Editor, witnessing PARKSANGJOE’s SS26 was witnessing a shift. “Less Color, More Infinite” wasn’t about absence—it was about clarity. Black as a medium of depth, form as quiet resistance. More than fashion, it was a composition of thought. From sustainable objects to crafted silhouettes, it challenged where clothing ends and expression begins. Park Sang-Joe’s creations teach us that genuine vision rises above distraction. The new wave of Korean talent does not imitate—they innovate and define the future. Sure Magazine remains steadfast in supporting these trailblazers. About: @parksangjoe Designer: @psjavant At: @btfa_bfw Filmed with Xiaomi 15T Pro: @xiaomi.korea Editor of article: @suremagazine With: @surekorea #SureMagazine #BusanFashionWeek #Parksangjoe #SS26 #SureKorea #Runway #FashionShow #KoreanDesigner #News

PARKSANGJOE SS2026 — A PHILOSOPHY IN BLACK UNFOLDS IN BUSAN At Busan Fashion Week SS2026, parksangjoe introduced a collection rooted in clarity and restraint. Under the theme “Less Colour, More Infinite”, the designer explored black not as a void but as a medium of emotion and expansion. Structured silhouettes and quiet tailoring took centre stage, offering a calm yet forceful counterpoint to seasonal excess. Every piece felt intentional — a visual essay on the power of emptiness and the possibility it holds. Rather than follow trends, parksangjoe invited reflection. Clothes became language, and black a space for healing and introspection. The collection also spotlighted creative partnerships: doyes, known for its sustainable cupholder designs; plume.editor, an eyewear brand with a refined urban sensibility; and rathergoodth, a coffee brand that crafts stories with every cup. Each collaboration added texture without noise. In a season of spectacle, parksangjoe delivered something quieter, deeper — and ultimately more lasting. About: @parksangjoe At: @btfa_bfw Creative Director: @psjavant Collaborators: @doyes_official @plume.editor @rathergoodth Editor of article: @suremagazine Filmed with Xiaomi 15T Pro: @xiaomi.korea Film director: @te_kate_content Editor: @surekorea #BusanFashionWeek #ss26 #Parksangjoe #ss2026 #SureMagazine #Runway #SureKorea #Fashion #BFW

BAJUYO REDEFINES HANBOK AT BUSAN FASHION WEEK SS2026 BAJUYO’s EP.01 Hanbok Experiment unveils a meticulously refined vision of tradition, subtly reinterpreting the hanbok through contemporary tailoring and a discerning material palette. As the brand’s inaugural collection, it presents a contemplative exploration of how traditional Korean dress can be reimagined for the modern age. Prioritising structure, silhouette, and unparalleled craftsmanship, each creation elegantly translates the hanbok’s essence into modern forms. The garments exude a quiet precision — reworked jeogori jackets, layered skirts that whisper of bygone eras, and sculptural proportions that feel utterly present. This transforms the hanbok from a costume relegated to history into a vital component of the contemporary wardrobe. The brilliance of this presentation lies not merely in its aesthetic lucidity, but in its profound cultural intention. Emerging talents like Darni Park are steering the discourse within Korean fashion, seamlessly merging personal narratives with visionary design. BAJUYO’s debut serves as a powerful testament to this nascent generation — one that perceives heritage not as a constraint, but as an inexhaustible wellspring of reinvention. Once again, the young designer Darni Park reaffirms her position within the fashion world, not only as an artist but also as a couturier of traditional design. Busan, a city synonymous with collaboration, has solidified its position as a vital hub on the international fashion calendar over the past 33 years. The Busan Fashion Week has become a beacon for contemporary fashion in the art world, empowering new generations to create and innovate within the evolving landscape of fashion. Designer: @darnipark About: @bajuyo_official At: @btfa_bfw Editor: @suremagazine Video by: @surekorea #BusanFashionWeek #Ss26 #Bajuyo #Ss2026 #SureMagazine #Runway #FashionShow #SureKorea #KoreanDesigner #Hanbok #KoreanFashion #Models