PROOF.m4a >>> anddd yeahhhh we filled those last three spots! proud to be behind the growth of something this special @buchanan_arts_center
#clientcalls #creativepartner #grateful
When I say ādefine the dnaā of my content system what I mean is I have to consider the positioning + messaging + visualsā¦ and commit. Determining your position will anchor your motives and keep your āselfā grounded. Your messaging will, I believe, be what brings your target audience to the front row. Visuals really could be formats here.. the settings and aesthetics you wanna cycle through to keep it predictable, purposed, and dynamic. You can try this out for yourself and see what clarity and inspo it brings out! Share this with somebody you think can use some infrastructure >>>
Hereās a little more info on the 4 things Iām doing first to set this all in motion:
1. Define my DNA = commit to my positioning, visuals, and messaging. If those three arenāt locked in, Iāll never get stuck in the āwhat should I make?!ā pit of doom.
2. Success = Not views and likes. Real, reasonable outcomes. If I know this, Iāll never be let down when something āunderperformsā in the vanity metrics area.
3. Distribution = Gotta make it antifragile. Expanding my channels so Creative Partnerās digital presence doesnāt depend on any one platform.
4. CTA/Landing = Where am I sending people? Build content-to-revenue bridges.
This is exactly what Creative Partnerā¢ļø does for founders and brands and Iām confident enough in it to call my shot šš
Follow along. This is will work.
1. Being a Founder AND employee of your own company is stupidā¦
Now that Iām scaling, I often leave a meeting or close out Zoom feeling like something just got done when really itās time to act on whatever was just agreed to.. and its in these moments that Iām like, āthis is really hard.ā
2. Trusting people is scarier than it should be.
Im on Creative Partner non-stopā¦ eat, sleep, breath this ish. Hiring somebody to have a work ethic that can keep up with mine is impossible right? Or too expensive? Idk. Maybe itās a think less and just do type thing..
3. I have to spend more money..
Because Iāve always been capable of doing everything myself, I have. This means Iāve always kept the check but now Iāve become the bottleneck anddd if I wanna truly go for volume here I gotta get out of employee mode and trust the right people.
Less do + more trust ā less done
