The case study behind the idea of “The Hidden Eye Test” that won a Gold Lion in Industry Craft at Cannes Lions International Festival of Creativity.
@prospex_park
Commissioned by VML, the Hidden Eye Test, created by Prospex Park and produced by Club10, shows how AI can be used to turn a simple vision check into an immersive, art-meets-fashion experience.
Winner of a Gold and Silver Lion, and two Clios, this campaign has become a defining moment for AI in advertising.
#VML #hiddeneyetest #aiinadvertising #canneslions #clioawards
@vml_global@prospex_park@club10.co
Shoutout to all of the rain resistant jackets out there making rainy day z2 training possible. #cycling #gravel #gravelbike #gravelcyclist @par_kup@anthologied
Introducing Little Sonny ‘Jim’ James Waters. Born on the 30th of January at 5:40pm and coming in at a very healthy 4.165kg and lengthy 59cm.
Ebs wanted a big baby and she is an overachiever. She is recovering well. And he’s very cute.
Can’t wait to see what he gets up to.
🖤💖💛
As the preparations for this years edition to the 2024 Thunderbolts conclude, it’s now time to rest and recover. The guys at @graveleur know how to put on an event, and this one pictured was one of the hardest - Clarkes gambit 2023. Intense heat, and relentless climbing made day two absolutely massive. I’m hoping a years worth of consistency make this years thunderbolts just a touch easier. Looking forward to seeing the PRs roll in over the week end.
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@par_kup@pelo.cc #parkupdetour #gravelbikes #ridebeyond #australiancycling #cycling #cyclinglife #cyclingphotos #roadcycling #ciclismo #cyclingshots #cyclingpics #cycle #strava #outsideisfree #fromwhereiride #stravacycling #bikeporn #instabike #velo #detour #fromwhereiride #instacycling #gravelbike #cervelo #cycling #gravel #aspero #gravelride #cervelobikes
Farewell tour for @ciaran_park and @stuart_wilcox . A few weeks late on the post, but these two guys will be dearly missed on our rides. Hopefully catch you both one day soon for some gravel in EU 🖤
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@par_kup@pelo.cc #parkupdetour #gravelbikes #ridebeyond #australiancycling #cycling #cyclinglife #cyclingphotos #roadcycling #ciclismo #cyclingshots #cyclingpics #cycle #strava #outsideisfree #fromwhereiride #stravacycling #bikeporn #instabike #velo #detour #fromwhereiride #instacycling #gravelbike #cervelo #cycling #gravel #aspero #gravelride #cervelobikes
