A weekend in Como, built for the Athletes First family.
Last week, A1 clients, including Justin Fields, Kyle Pitts, Micah Parsons, Bijan Robinson, Nick Emmanwori and Will Johnson, traveled to Lake Como, Italy for a real Italian experience. From boat rides to incredible food, private clubs, and a front-row seat to @comofootball , the players explored Italy beyond the field and fell in love with it.
Open Field Advisory is grateful to work alongside Athletes First in creating experiences that connect players to new markets, cultures, and partnership opportunities.
A group of Athletes First clients recently traveled to Lake Como, Italy for a three-day experience organized in partnership with Open Field Advisory, bringing together American football with Italian sport, culture, and lifestyle in a unique way.
Clients including Bijan Robinson, Micah Parsons, Justin Fields, Kyle Pitts, Nick Emmanwori, and Will Johnson spent time with Italian club Como 1907, engaging with club leadership, players, and staff, while also connecting with leaders across business and fashion. From discussions around global growth and fan engagement to shared experiences across the region, the trip was defined by connection across sports, industries, and cultures.
The Lake Como experience is part of Athletes First’s broader international effort, which since 2023 has taken clients across Europe, Asia, South America, Africa, and the Middle East. These trips are designed to expand players’ global perspective and create meaningful opportunities beyond the field, connecting them with clubs, brands, and business leaders in key international markets.
As the NFL continues to grow globally, Athletes First remains focused on creating world-class experiences that position its clients as global athletes while building relationships for them across sport, business, and entertainment.
