A few tips to ensure your brow boost becomes your brow bestie 💚
Tip 1: Store your Brow Boost upright with the lid facing down.
This lets the ink flow to the tip. Don’t shake it ,it can cause leaking.
Tip 2: Use very light pressure.
Take your time and build up in thin layers for the most natural, hair-like finish.
Tip 3: Keep the brush clean.
It picks up oils and makeup, which can block the brush head and so prevent the ink from coming out.
Just swipe it along a damp wipe a few times a week, then pop the lid back on so it doesn’t dry out.
Tip 4: Apply small, upward strokes.Think fine, feathery hairs not lines.
Shade selection 101
Blonde / Fair hair:
Choose 1-2 shades darker
Dark/ Ebony/brunette :
Choose 1-2 shades Lighter
Why does this matter?
✅ If you’re blonde/fair-haired, darker brows add contrast and definition so your features don’t get washed out.
✅ If you have dark brown or black hair, going a touch lighter softens your look and avoids brows that feel too harsh.
It’s all about balance — the right shade frames your face naturally and makes your eyes pop without overpowering your features. 💫
Pro tip: Stick within 1–2 shades of your hair color for the most natural results, and always match undertones (cool vs warm) for a seamless finish
Hi💚
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I’m so happy your here.I want to take this time to introduce myself & to share with you how BROWAID®️was born. 💚 #browaid #yourbrowsbutbetter #thankyou
We are so incredibly proud to share that our founder, Kim , has been awarded the @image.ie@pwc_ireland Start up business woman of the year 2026 💚🎉
In her acceptance speech, Kim spoke so sincerely about the immense gratitude she feels for the community surrounding
BROW AID®— our customers, supporters, creatives, stockists, and the incredible women who champion this brand every day.
We feel beyond lucky to be building BROW AID® alongside such a supportive and inspiring community. Your belief in us is what makes moments like this possible.
Congratulations to all of the nominees and winners celebrating. Here’s to women supporting women, lifting each other up, and the power of community 💚
A mile stone moment for our brand. We are beyond proud to share we’ve be shortlisted in the @cew_uk Awards for BEST NEW BRAND in the customer choice awards and BEST NEW BRAND (mass & prestige ) in the CEW beauty awards 💚
To be recognised on a UK stage alongside some of the most respected names in beauty is an incredible honour — and such a huge moment for our growing Irish brand.
Thank you to our amazing community, customers, artists, and stockists who continue to believe in what we do. This one feels really special 💚
Still not over this moment… 🎥
Seeing the stunning and unapologetically cool Michelle Rodriguez wearing BROW AID at the 79th Cannes Film Festival feels incredibly special for our brand 💚
A huge heartfelt thanks & love to @alexisdayhmu & @zak_liam_ryan for making this magic happen , and to Alexis for choosing AID for such an iconic moment 🫶🏼
From Dublin to Cannes — moments like this remind us why we do what we do. Truly grateful to see BROW AID on one of the world’s most celebrated red carpets ✨
Key products:
Masterstroke brow trio -Granite
Smooth sculpt pomade - Medium
Brow Boost - Medium
Photo credits : @gettyimages
We are proud to announce that LASH LAB Restorative Mascara is now available at @instituteofdermatologists
To see LASH LAB sit alongside our multi award winning eye & brow hydrogel mask IlumiLift , co-created with world renowned medical & cosmetic dermatologist @caitrionaryandermatology ,is a reflection of everything we value within the clinic: innovation, integrity, and clinically backed performance.
LASH LAB was never created to be simply another mascara. 🖤
Developed within the world’s leading mascara laboratory,the formula combines advanced cosmetic science with restorative lash care — delivering exceptional volume, length, definition, and lift, while helping to support stronger, healthier-looking lashes over time.
What makes LASH LAB truly exceptional is the science behind it.
The formula underwent rigorous third-party testing and performance trials to substantiate its claims, ensuring that every aspect — from wearability to visible lash enhancement — is backed by data, not marketing.
WE believe beauty should be intelligent, evidence-led, and results-driven. LASH LAB embodies that philosophy beautifully.
Where performance meets restoration. ✨
#LashLab #ClinicalBeauty #RestorativeMascara #EvidenceLedBeauty #browaid
Your sign to slow down 🤍
This weekend, we hope you take a little time for yourself.
Not to catch up.
Not to be productive.
Just to slow down and do something that genuinely makes you feel good.
A walk by the sea, a long bath, reading a new book, moving your body, sitting in the sunshine, catching up friends ,having a quiet coffee… whatever fills your cup lately, make space for it this weekend. ✨
We’d love to know — what’s your favourite way to slow down and reset? We’d also love to know who else is coming alone to @wellfestirl ?
LASH LAB L.O.V.E 🖤 we adore you @joyporto
This is mascara — reworked with a lab mindset.
Meet Lash Lab Restorative Mascara 🖤
Designed not only for instant impact, but for stronger lashes over time. Because real results aren’t just about what you see today — but what you keep tomorrow.
At its core: a flexible, lightweight coating that wraps each lash like a protective shield — helping reduce breakage from daily wear, rubbing, and makeup removal.
Infused with conditioning and hydrating ingredients, it keeps lashes soft, supple, and less prone to brittleness.
Softer lashes = less breakage.
Less breakage = fuller lashes over time.
Clinically backed. Visibly proven.
• +250% volume
• +27% visible length
• +19.7% curl lift
• Flake-free wear up to 8 hours
• 100% agree: long-lasting performance
Lightweight. Flexible. High-impact.
Built like makeup — backed by science.
✨ Fuller now. Stronger over time.
