Rose Gold signet ✨
Just completed this fine, Rose Gold signet for my lovely client Alex. The shape, scale and engraved radiating pattern designed to complement Alex’s ever growing rose gold collection.
Failure
Committing to something, giving it everything - and it still doesn’t hit.
These are some campaigns and works I’m proud of that didn’t convert the way I expected.
Timing? Direction? Taste?
Sometimes it’s clear. Most of the time it isn’t.
It’s all part of it.
Not everything is for everyone.
The work resonates with the people it’s meant to — and that’s enough. Broad appeal was never the goal.
Some people get it straight away. Others don’t.
