Days, Weeks and Months of time poured into our 2026 collection Earth Party AND our first brick & mortar flagship store. You are cordially invited to come celebrate this momentous occasion with us and take home your piece of the high!
REMINDER: the collection will be exclusively available on the night and opening weekend, before becoming available online the following week.
22.5.2026 • 6–9 PM • 765 High St, Reservoir 3073 • music by @megmldrm • refreshments by @fin.wines@hawkersbeer
Introducing Earth Party 2026.
This is your favourite fluorescent dream manifested—a kaleidoscopic acid flash back to bubblegum n bass-heavy halcyon daze.
A maelstrom of transformed pre-loved garments, symbol-laden yardage prints, double-sided snap-n-wrap minis, and dye experiments—plus a full degustation of our trompe l’oeil heartbeat. And… two new, larger sizes of your beloved pants!
The collection will be exclusively available in person at our flagship store before being released online the following week.
May 22. Peace. Love. Chill. Briar Will.
Photographer @czsta
Photo production assistant @joseffeuan
Creative director/producer @ajayjennings@briar_will
Stylist @valona
Hair @crimp___
Hair assists @paris_m_hair@caz__cutz
Makeup @satanssugarbabi
Talent @planet_climax@strawberrymigraines@runesolvej (@shadow.agency__ ) @earthisnotmyhomealienhoshi (@mother.agency )
Videographer @j.lochart
Been around the world and here we are, settled in RESERVOIR!
The shop is taking shape and doors will be opening late May.
We respectfully acknowledge the Wurundjeri Woi-wurrung peoples as the Traditional Owners and Custodians of the land and water on which we will operate on. Always was, always will be Aboriginal land.
Pictured: Our certified compostable shopping bag. Reuse it again and again—then compost it at home. Keeping every in-store purchase iconically safe.
Cats out the bag: BRIAR WILL FLAGSHIP STORE OPENING IN NAARM, IN MAY.
A place where all your BW fantasies will be made real. And we cannot wait to meet you all!
More details soon.
With love, Briar Will.
Toke the worm, hit that sweet hushmakush—inhale the glitter, exhale the woe—for a bonkers Briar Will *Double Drop* announcement is imminent.
Our sincerest apologies for the radio silence, we’ve been lost in a labyrinth. Spilling the beans soon…
