Jochen Braun

@braunjochen

Writing visuals that perform • Currently Director and Professor for Design Practice @auc_design • Founder of brdge Design Consultancy
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Weeks posts
The Graphic Design program at the American University in Cairo is thrilled to announce the celebration of its twelfth and biggest class so far of graduates with our “Mashrou’26” exhibition. Over the course of the year, our students have immersed themselves in researching and developing design projects exploring themes such as Equality and Social Impact, Reimagining Cultural Heritage, Sustainability and Health. Opening Date & Time: 5:00 PM, May 14th, 2026 Venue: Sharjah Gallery, AUC New Cairo Campus (Access through Gate 1) Join us in celebrating the dedication and creativity of our students and faculty, who have worked tirelessly to bring these ideas to life. Project Supervisors: Bahia Shehab @bahiashehab Ahmad Saqfalhait @saqfdotcom Brenda Segone @segonebrenda Ghalia Elsrakbi @ghalia_elsrakbi Curation: Bahia Shehab and Jochen Braun It was a great pleasure directing the Poster and Communication Design that is including endless generated variations made in p5js (@p5xjs ) with our talented students Mariam Badawy @mirosdesignss + Mariam Mortagy @studiomoumaz 💪💪 #auc #creativecoding #p5js #generativedesign
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6 days ago
Generative Type Experiments — GTX 16 This generative poster concept by Shahd Abdelaziz explores layered spatial systems through grids and geometric modules that shift and reorganize over time. By controlling the alignment and transformation of these elements, the poster produces a continuously evolving visual field—moving subtly between moments of illegibility and the emergence of a structured, multidimensional composition. The title DIMENSION operates as a metaphor for the layered system itself: from background horizontal lines to diagonal triangular modules and modular letterforms that disperse and reassemble in rhythmic cycles. Together, these elements articulate a dynamic interplay of depth, structure, and transformation. #p5js #creativecoding #auc
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14 days ago
Generative Type Experiments — GTX 15 Our student Mariam Shaheen asks “طب إيه” (Tab eh? — “What’s next?”) in a concept that draws on principles of Islamic art and layout systems. The design reflects a convergence of heritage and technology. Geometric star structures and layered, rhythmic compositions evoke traditional Islamic art, while their algorithmic precision and digital execution highlight the role of code. The interplay between Latin and Arabic scripts further reinforces the work’s contemporary and cross-cultural dimension. At its core, the project suggests that creativity can emerge from structured systems, and that long-standing visual traditions can be reinterpreted and extended through computational processes. #p5js #creativecoding #generativedesign #auc
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14 days ago
Generative Type Experiments — GTX 14 Human.exe is a concept by our student Zeinab Radwan for an event that reflects on the evolution of digital technology and its impact on human experience. The project explores how technological developments continue to shape new modes of thinking, interaction, and creative output, positioning design as a space where these shifts become visible and open for discussion. #p5js #creativecoding #generativedesign #auc
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14 days ago
Generative Type Experiments — GTX 13 Our student Omar Bazan developed a concept for an audio-visual festival in which the parameters of audio compression are translated into typographic form. The project explores how qualities such as distortion, loss, and signal reduction can be visualized, turning technical sound processes into expressive, generative typography. #p5js #creativecoding #generativedesign #auc
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14 days ago
Generative Type Experiments — GTX 12 In this concept for a conference at the intersection of graphic design and technology, our student Mohammed Yassin developed عشوائي (“Random”). The project draws on imagery from @egyptian_type_archive , referencing local visual culture alongside typographic and lettering traditions. By recontextualizing these materials through a generative approach, the concept reflects on randomness as both a visual strategy and a design method. #p5js #creativecoding #generativedesign #auc
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15 days ago
Generative Type Experiments — GTX 11 Playbite is a playful, code-driven exploration of typography and geometric form developed by our student Hanya Shallan. The resulting compositions function like a digital puzzle, where typography, shapes, and color operate as an interconnected system. Hidden layers and algorithmic rules introduce a sense of depth, with each element contributing to the overall structure. Circles, crosses, and letterforms overlap and respond to interaction, continuously revealing new patterns and relationships—making every instance a unique, evolving composition. #p5js #creativecoding #generativedesign #auc
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15 days ago
Generative Type Experiments — GTX 10 Voice Interactive Typography: “Sama3 Hos Bos” Exhibition This exhibition concept by Computer Science student Norhan Alatyr explores the intersection of human expression and graphic design by translating vocal qualities into dynamic typographic forms. Through interactive technologies, visitors engage with a system that captures sound and transforms it into evolving visual compositions. “Sama3, Hos, Bos” is an Egyptian Arabic expression meaning “Listen – Hush – Look.” Informal and light in tone, the phrase naturally bridges sound and vision, making it a fitting title for the concept. It invites the audience to pause, listen attentively, and observe how auditory input is translated into visual form. #p5js #creativecoding #generativedesign #auc
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16 days ago
Generative Type Experiments — GTX 09 Kun Festival is a concept by our student Reena Sarhan for a festival in Riyadh, Saudi Arabia, celebrating Arab cultural arts, typography, and design. Its visual identity draws inspiration from the intricate patterns of Najdi doors, reflecting the architectural heritage of the city. By combining traditional motifs with digital tools, the project explores how contemporary technologies—particularly coding and generative processes—can reinterpret cultural expression. The term Kun is derived from the Arabic word Takween, meaning creation, formation, and emergence. Simplified to its core letters—kaf and noon—Kun becomes both more direct and more accessible. It also carries the meaning “be” in Arabic, emphasizing self-belief within the creative process. As such, the concept encourages artists and designers to embrace their role as creators and to actively shape new possibilities. #p5js #creativecoding #generativedesign #auc
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16 days ago
Generative Type Experiments — GTX 08 كشاف Kashaf is an event concept by Raghad Hammad that aims to spotlight emerging designers and connect them with peers and industry partners. Raghad designed and programmed a modular typeface that visualizes the idea of “connection” across both Latin and Arabic scripts. Generative elements—such as shifting color and repetition—enhance and complete the overall visual composition. Check out her account for more applications @roogstudio #p5js #creativecoding #generativedesign #auc
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18 days ago
Generative Type Experiments — GTX 07 الخط المعاصر — Contemporary Creative Type is a concept by Mariam Badawy. Her project employs an autonomous agent that moves across the canvas, repeatedly rendering and re-rendering the design, continuously shifting its level of readability. At the same time, a changing color system is randomly applied, producing an evolving visual field. More of her explorations and applications can be found on her account @mirosdesignss #p5js #creativecoding #generativedesign #auc
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18 days ago
Generative Type Experiments — GTX 06 Pandaemoneum is a concept for digital art. Tarek Kassab, a Computer Science student, developed a 3×5 multilayered modular typeface. The system autonomously selects which layers to display, continuously generating new visual combinations and an open-ended range of typographic outcomes. #p5js #creativecoding #generativedesign #auc
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21 days ago