Since the 1930’s the famous “Cooke Look” has added a combination of warmth, separation, smooth focus fall-off and superior skin tones to some of the best imagery ever captured. You can add the classic Cooke Look to your project with one of our lovely Cooke lenses. We have the tiny new Cooke SP3’s for mirrorless cameras, the Panchro Classics for larger cinema cameras, and the vintage Cooke 18-100 zoom, a favorite of Sir Roger Deakins. Come test them all today at Braincell Camera. #rentlocal #supportrentalhouses #camerarentalhouse #grandrapidsmi #wheresbraincell #grandrapids #cinematography #filmmaking #setlife #cameradept #camerarental #dop #camerasupport #directorofphotography #focuspuller #1stac #1staclife #camdept #cameraporn #lensporn
Shrinking budgets? No problem! Braincell Camera has a large selection of modestly priced lenses to kick your creative into high gear. Nothing enhances the look of a project more than high quality lenses. Why settle for the same old, same old when you have this huge palette of lenses to choose from? You can rent a single lens or a whole set. Come into Braincell today to test ‘em all out! 📸 @nathanhyde95 , @300hrtz #rentlocal #supportrentalhouses #camerarentalhouse #grandrapidsmi #wheresbraincell #grandrapids #cinematography #filmmaking #setlife #cameradept #camerarental #dop #camerasupport #directorofphotography #focuspuller #1stac #1staclife #camdept #cameraporn #lensporn
We’ve just added the exciting new @dzofilm Arcana 1.5X anamorphic lenses to our rental inventory. They feature an oval iris which enhances the anamorphic bokeh look. These lovely T2.1 full frame lenses are absolutely tiny and very lightweight, making them perfect for use on mirrorless cameras and gimbals. Come check them out today at Braincell Camera. #rentlocal #supportrentalhouses #camerarentalhouse #grandrapidsmi #wheresbraincell
🎥 Upcoming Live Workshop + Networking Event — Designing & Shooting with a Show LUT
We’re excited to announce a free in-person workshop and networking event hosted at @braincellcamera on Wednesday, May 27.
Join cinematographer @cine.reid and colorist @brianstrombeck for an in-depth, hands-on session exploring how Show LUTs are designed, used on set, and carried through to final color.
What we’ll cover:
• Designing a Show LUT from scratch
• How DPs prepare for and shoot under a LUT
• Lighting considerations when working with a Show LUT
• Real-world case studies
• Hands-on interaction with camera systems
Featuring the ARRI Alexa 35 — with a live on-set Show LUT demo.
📅 Wednesday, May 27
🕔 Networking (food & drinks): 5:00 PM
🕔 Workshop: 6:00 – 7:30 PM
🕔 Networking After: 7:30 – 8:30 PM
📍 Hosted at Braincell Camera 1600 Chicago Dr SW, Wyoming, MI 49519
💲Free to attend — registration required (in-person only)
Sign up at the link in bio to reserve your seat.
Braincell Camera Welcomes New Partner: Nathan Hyde
We’re excited to announce that our longtime shop manager, Nathan Hyde, is now officially a partner at Braincell Camera, the first step in a planned ownership transition.
Nathan has been a key part of our team since 2018, and his leadership, dedication, and passion have helped shape our success. We’re excited for the fresh ideas he brings—while continuing the exceptional service you know and trust.
I hope you’ll all congratulate Nathan on this milestone, and thank you for being part of our journey!
Same great team. Same great service. New energy!
We’ve just added the exciting new CTRL.5 focus system from Teradek RT to our rental inventory. Equipped with a sunlight bright 5” OLED screen, the new CTRL.5 makes lens mapping, focus pulling and camera control a breeze. #camerarental #rentlocal #supportrentalhouses #grandrapidsmi #wheresbraincell
We just added the brand new Tilta Nucleus-M II wireless follow focus system to our rental inventory. This major upgrade to the popular Nucleus system has improved handset, motors and ergonomics. Paired with our popular Pyxis 6K camera, this makes a powerful, inexpensive package suitable for every level of production! #rentlocal #supportrentalhouses #rentalhouse #grandrapidsmi #wheresbraincell
We’ve just added the new Canon C80 to our inventory. The C80 improves upon the popular C70 with an all new full frame sensor (the same sensor as the C400), triple base ISO, and a real SDI video output! This camera punches way above its weight class in a compact package. The frame grabs are from a project produced by @teamvoyagepictures , pairing the C80 and our popular Cooke SP.3 mini Panchros. Now available for rental at Braincell. #rentlocal #supportrentalhouses #camerarentalhouse #grandrapidsmi #wheresbraincell
To kick things off right for the New Year, we are running some HOT rental specials during the month of January! Take advantage of this golden opportunity to use the top-shelf cinema cameras and lenses you’ve been dreaming about. If our little experiment is successful, we may extend or add to these special deals! All pricing subject to availability. #rentlocal #camerarental #rentalhouse #grandrapidsmi #wheresbraincell
Braincell Camera is now offering cinema monitor color calibration service! We’ve made the investment in industry-standard ColourSpace™️ calibration software and probe to allow us to provide accurate, verifiable monitor calibration. Our system takes the guesswork out of monitor calibration and allows you to finally color match all your monitors. We even provide a written report on the final performance results. Available by appointment only, at a special introductory price. Contact us for details!
