both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber. Since launch in 2016, both has crafted a path for new and independent footwear label, championing both innovative shoe design and a unique globalized branding and artistic approach.
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A look back at the design conception of both X Jeanne Friot shoes for the opening ceremony of the 2024 Paris Olympic Games.
#bothparis #both#jeannefriot #olympicgames #paris2024
《𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐑𝐮𝐛𝐛𝐞𝐫 & 𝐂𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧》
◾Episode 3 - 𝐖𝐡𝐞𝐫𝐞 𝐑𝐮𝐛𝐛𝐞𝐫 𝐁𝐞𝐜𝐨𝐦𝐞𝐬 𝐅𝐨𝐫𝐦
For the third chapter of the series, we explore the art of rubber and sole-making.
We begin with premium natural rubber, refined and precisely blended to create durable texture and nuanced colour.
Shaped through molds, the outsole becomes the signature form both is known for—brought to life through intricate, hand-led processes.
Each layer of finishing ensures strength, durability, and the unmistakable identity of 𝗯 𝗼 𝘁 𝗵.
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#both #BothParis #bothSS26 #BrandStory #StoryOfRubberAndCraftsman
《𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐑𝐮𝐛𝐛𝐞𝐫 & 𝐂𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧》
◾Episode 2 - 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐋𝐞𝐚𝐭𝐡𝐞𝐫 𝐔𝐩𝐩𝐞𝐫
In this film, we follow the craft of the upper. 𝗯 𝗼 𝘁 𝗵 artisans begin by selecting premium leather, studying its surface, and understanding its personality.
Chosen by touch, understood by hand, and cut with a precision that borders on surgical.
Then, with patterns in hand, they cut each section with surgical accuracy—transforming raw material into structure.
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《𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐑𝐮𝐛𝐛𝐞𝐫 & 𝐂𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧》
◾Episode 1 - 𝐓𝐡𝐞 𝐒𝐡𝐚𝐩𝐞 𝐨𝐟 𝐂𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩
Before a shoe becomes a shoe, it begins as a last.
A process rooted in drawings, hand-carving, and a deep respect for proportion. Lines sketched by hand, angles refined millimetre by millimetre, curves shaped until they feel just right.
This is where the identity of every 𝗯 𝗼 𝘁 𝗵 shoe is born.
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#both #BothParis #bothSS26 #BrandStory #StoryOfRubberAndCraftsman
𝑭𝒓𝒐𝒎 𝒈𝒍𝒐𝒃𝒂𝒍 𝒔𝒕𝒂𝒈𝒆𝒔 𝒕𝒐 𝒆𝒗𝒆𝒓𝒚𝒅𝒂𝒚 𝒎𝒐𝒎𝒆𝒏𝒕𝒔. 🌍
It brings us immense joy to see 𝗯 𝗼 𝘁 𝗵 footwear embraced by incredible stars, artists, actors, and musicians from all corners of the globe.
Whether you are commanding the stage, making an entrance at award ceremonies and exclusive events, or simply keeping it chill in your off-duty looks—seeing our designs adapt to your unique energies and lifestyles is the ultimate inspiration.
A massive thank you to the amazing talents stepping into our world:
@mr1@ofenbachmusic@danieldonskoy@aloisesauvage@jackgarratt
#both #BothParis #bothSS26 #FashionEditorial #bothCommunity
The beauty of 𝗯 𝗼 𝘁 𝗵 lies in its versatility.
Looking back at the iconic 𝗯 𝗼 𝘁 𝗵 X Jeanne Friot GAO PLATFORM BOOTS. We love how Clara Berry brings a sweet but unapologetic character to the Pink THIGH HIGH BOOTS🩷, while Moon commands the room in the Sky Blue HIGH BOOTS🩵.
Same fearless Joan of Arc spirit. Completely different energy.
🛒 Shop via both.com.
🔗 Link in bio @bothparis .
#both #BothParis #bothSS26 #FashionEditorial #bothxjeannefriot
Through different lenses, a new kind of energy. 📸✨
We are incredibly grateful for the endless love and support from the amazing media outlets and photographers who continually feature 𝗯 𝗼 𝘁 𝗵.
Every creative project and editorial brings a completely unique perspective, breathing a different style and vibrant new life into our shoes. Thank you for capturing the many faces of 𝗯 𝗼 𝘁 𝗵 and letting our designs bloom in ways we never imagined.
#both #BothParis #bothSS26 #FashionEditorial #FootwearPhotography
Chapter 7:
Fiercely rebellious. Deeply romantic. ☄️
As our SS26 “𝙋𝘼𝙍𝘼𝙇𝙇𝙀𝙇 𝙐𝙉𝙄𝙑𝙀𝙍𝙎𝙀” journey comes to a close, the message remains clear. We built this dimension to prove that you hold infinite possibilities.
To wear 𝗯 𝗼 𝘁 𝗵 is to live in duality.
We are rebellious enough to break the rules of reality, yet romantic enough to embrace every collision along the way. We celebrate the chaos, the standoffs, and the ultimate connection.
The universe is yours to define.
Stay undefined.
Stay infinite.
Thank you for exploring with us.🖤
🛒 Shop via both.com.
🔗 Link in bio @bothparis .
#both #BothParis #SS26 #ParallelUniverse #NewArrival
To embrace the unknown is to embrace yourself. 🌌
The ultimate evolution in the “𝙋𝘼𝙍𝘼𝙇𝙇𝙀𝙇 𝙐𝙉𝙄𝙑𝙀𝙍𝙎𝙀” isn’t about winning a fight—it’s about acceptance.
When you finally wrap your arms around the one standing across from you, the illusions fade. You realize you are embracing your own alter ego. Different frequencies, same soul.
This is the core of 𝗯 𝗼 𝘁 𝗵. Unbound by labels. Unrestricted by gender.
Our SS26 collection is radically unisex because we believe true power lies in embracing every facet of who you are.
Two universes become one. 🤍
🛒 Shop via both.com.
🔗 Link in bio @bothparis .
#both #BothParis #SS26 #ParallelUniverse #NewArrival
You thought you were fighting the world.
You were facing yourself. 🖤
Throughout the “𝙋𝘼𝙍𝘼𝙇𝙇𝙀𝙇 𝙐𝙉𝙄𝙑𝙀𝙍𝙎𝙀”, we created a space for you to unapologetically be you.
Along the journey, there was confusion. There were standoffs. Every rival you met and every force that pushed you felt like a collision with the unknown.
But look closer.
Every opponent was just a mirror. Every challenge was a catalyst for your own evolution. In this universe, the only person you are truly confronting is another version of you.
The final chapter begins.
🛒 Shop via both.com.
🔗 Link in bio @bothparis .
#both #BothParis #SS26 #ParallelUniverse #NewArrival
