“Cycling culture links us together. Something DFRNT’s mission is to inspire through art and style, to be the bridge between lanes. Whether it’s kids in the city dodging traffic, lost in the mountains ripping trails or competing in the biggest gravel races in the world, we are all riders. Cycling has always catered to tradition. We are not traditional. Something DFRNT is a movement dedicated to shining a light on the overlooked portions of our sport.”
@andrewjackson_ , @boojohnson , @jonaswoodruff_ , @llori_the_sharpest , @joel_kyaviro are the riders of @something_dfrnt - a crew ready to change the face of cycling culture.