š¼ Feed with confidenceā¢ļø with our USDA organic infant formulas
š Creating impact through policy, activism & give back
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Welcome to the Bobbie universe. š¼
Hereās a guide to our clinically-studied, European-style, award-winning infant formulas to help you discover the best fit for your baby.
Have questions? Ask awayš or take our Formulator Quiz at the link in bio.
At Bobbie, we lose sleep over what goes into your babyās bottle so you donāt have to. We put safety first ā every batch, every time.
Learn more about our safety and quality pillars at the link in bio. š
Rolling with our homies in NYC š
Bobbie parents are so proud of their babiesā growthārolls and all š„āthey inspired us to make a campaign about it.
If youāre new here, we always feature real Bobbie parents and babies because as parents ourselves, we know how important it is to have a trusted recommendation on baby products, especially when it comes to your babyās first food. No paid actors here, just real parents who chose and love Bobbie.
Weāve fed over 700,000 babies (and counting). Here are just a few of them. š„°
Every month, we hear from families doing everything they can to feed their babies while navigating incredibly hard circumstances. While weāve supported many through nonprofit partners, we know not every family fits the system. Thatās why each quarter, weāre showing up for one family with a full year of Bobbieāand inviting our community to be part of it, too.
Meet Ritta š A mom to premature triplets, each with complex feeding needsāand a system that hasnāt made access easy. Bobbie worked for her babies, ao weāre making sure she has it.
Ritta is our first Bobbie for Change Circle recipient of 2026, receiving a full year of formula for her three babies ā all thanks to this community who chooses Bobbie to nourish their babies. Thank you. š«¶
From tech executive to formula founder, Laura Modi, co-founder & CEO of @bobbie shares the late-night pharmacy run that changed everything.
In this deeply personal and vulnerable conversation, we discuss the stigma surrounding formula feeding, the 2022 formula shortage and how she's bringing joy to the formula aisle.
Listen now on YouTube, Amazon Music or wherever you stream your podcasts!
#bobbie #formula #wholefoodsmarket
Bobbie parents tell us why they chose Bobbie, and itās not a secretāthe magic is in the Bobbie Blend.
Every Bobbie formula is built on the Bobbie Blendāour precisely engineered nutrient system designed for easy digestion. Together, they deliver complete nutrition from day one through year one.
š¼ Designed for easy digestion: Our breast milk-inspired whey-forward protein blend supports easy digestion and happy bellies.
š¼ Delivers naturally-occurring prebiotic properties: 100% lactose, the same carbohydrate found in breast milk, delivers naturally occurring prebiotic properties to support digestion, energy, and growth.
š¼ Powers healthy growth with essential fatty acids: Our proprietary organic fat blend packed omega-3 and omega-6 fatty acids supports healthy growth from day oneāwithout palm oil.
š¼ Supports brain development + immune function: DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.
This story from Payal Pfolker ā new mom and Brand Director at @jonesroadbeauty ā is one we hear all the time: trying formula after formula until finally landing on Bobbie Organic Gentle.
Every formula is nutritionally complete, but every baby is different. Not all babies tolerate every formula. Finding the right one can be a journey. IYKYK. š¼
Weāre proud to support Payalās baby and all the babies thriving on Bobbie. And weāre so glad she found us ā because one momās real experience is exactly what sparked the unexpected Bobbie x Jones Road partnership that actually makes so much sense when you think about it. š¼š“š
Happy Motherās Day to our giveaway winner @thebeautylayover š«¶
Our gift to you? The one thing every mom actually wants: a night off at a luxury hotel š„
To every parent celebrating today ā wishing you rest, quiet, and maybe a Sleepless Nights Kit š
Happy Motherās Day to all the first-time moms, to the moms who got here in ways they never expected ā and the ones still on their way. š
Commissioned poem by Bobbie Mom, @taylorraeroman in honor of all the moms celebrating their first Motherās Day this year. #bobbiepartner
