B&A

The Verdict is in: B&A is officially ADC Awarded. 📜✨ To have our work validated by the global jury of The ADC is a powerful motivation for our team. While we know there is still a long road ahead, this recognition is a gentle reminder for us to keep believing in our vision and our path. It’s a small but meaningful step that encourages our "Bees & Ants" to keep striving, refining, and creating every single day. The best projects are the ones yet to come, and we can’t wait to show you what’s next. - Creative Director: Hung Nguyen Project Manager: Lyn Vu, Tu Teng, Ngoc Minh Graphic Design: Duong Tran, Minh Khiem, Thuong Ha, Khanh Chi, Minh Thuy Copywriting: Tung Nguyen Motion Design: Duc Sua, Dux Nguyen, Duy Tama, Duong Tran 3D Design: Nghia JPG, Duy Tama Typeface: Duong Tran Photography: Fuongy, Dung Tran, Tai Tue Video Production: Quan Le, Duc Bui, Thanh Le Guest DP: Vu Quang Tuan Production: Gia Khanh, In Linh Anh

After a long road, a slower pace is all you need. Meet the Volvo Pop-up: Drive with Ease. Live with Care at Landmark 72. A space that brings a truly Scandinavian experience to life: minimalist, calming, and just right for you to take in at your own pace. Together with Volvo Car Vietnam, we created a space where care is in every detail. From the relaxing Fika coffee station to the world-class safe cars on display, delivering more freedom behind the wheel and more ease in enjoying the journey. Let's slow down the pace, embrace the calm, and cherish the journey ahead with us. #bna #volvo #experiencedesign #landmark72 #volvopopupstudio

B&A at RMIT We recently partnered with RMIT University Hanoi for a Work-Integrated Learning project with their students. By taking the time to listen to their approaches to a design brief, our team shared feedback to help them understand and approach the brief more clearly and strategically. Seeing their work from fresh perspectives was a genuinely rewarding experience. Through this session, we hope to have brought new inspiration and helped them gain more confidence in their work. Thank you for having us, RMIT. #bna #rmit #workintegratedlearning #rmit_WIL

"The Hơn Project" named Finalist at the 105th ADC Annual Awards. We are thrilled to see our work - "The Hơn Project" recognized on the global finalist of the ADC 105th Annual Awards in the Typography/Lettering - Packaging category. More than just a milestone, B&A is honored to add another Vietnamese footprint to the world’s oldest design stage. It’s a testament to our relentless pursuit of "Hơn" (More) – a humble contribution to the growing presence of our local creative soul on the global map. Congratulations to all the incredible studios who made it to the finalists this year. We are honored to be part of such an inspiring creative community. @artdirectorsclub @theoneclubforcreativity The final verdict arrives on May 13th. Until then, we keep our wings buzzing. 🐜🐝 #adcawards

A promise doesn't rush, yet still grows. ICBC gave us an exciting challenge. Instead of expecting children to visit a gallery, we had to bring the art to them. Our work was to design a pop-up exhibition featuring 30 award-winning Singaporean illustrations that could travel directly to schools. ICBC wanted a space that was compact and modular but still vibrant. Instead of struggling with 3D renders, we started the design process by playing pretend just like kids. Using 3D printing technology, we manually arranged the layout at a 1:20 scale and placed Pop Mart figures, visualize every single experience right at their eye level. Since children never just stand and look, we brought each story to life by letting them peek through a roof into a family home, hiding shy characters inside windowed boxes, and placing two-sided artworks on spinning frames. The final piece is a simple push box that unfolds into an entire library on wheels, where colorful mood ribbons guide kids to find their perfect story. When you soften the pace to see and do things from a different perspective, ideas will find their way if you leave your mind open. - Creative Agency: B&A Studio Creative Director: Hung Nguyen Designer: Tuan Ha (Cheatdayhat), Minh Tue, Trang Trong Trang, Duy Dang Character design & Motion: Duy Tama Project Coordinator: Ngoc Minh Special thanks to @thebros.ent and @icbc_official_insta

A simple gesture to promise and play. We partnered with ICBC on the brand identity for "Lời hứa" festival — a special program for schools that celebrates the magic of reading. Our playful visual system brings the pinky swear to life with vibrant confetti that perfectly captures a true festival spirit. This colorful energy creates a joyful and inclusive space for everyone. At the very heart of this celebration is Nếp the rabbit. Nếp leads the identity by using long ears to form a pinky swear alongside a dragonfly companion to reflect Vietnamese childhood memories. Playful yet clear typography gently bridges the gap between children and adults. Together, this design turns a simple promise into a warm celebration of community. Pinky swear you will come play, enjoy, and explore our story together! --- Creative Agency: B&A Studio Creative Director: Hung Nguyen Designer: Tuan Ha (cheatdayhat), Minh Tue, Trang Trong Trang, Duy Dang Character design & Motion: Duy Tama Project Coordinator: Ngoc Minh Special thanks to @thebros.ent and @icbc_official_insta

Why a home for launching a car? And why not? Sometimes, we just need to slow down, to be truly present with the things we create and the moments we cherish. As summer skips and hops through time, please get nice and comfortable and sip your drink. Join us as we explore the story of the House of Volvo. #bna #design #event #volvo #thenewXC90 ___ Project: “Drive with Ease. Live with Care.” The New XC90 launching event. Location: Volvo Car East Saigon Client: @volvocarvietnam ___ Strategic Creative Agency @bna.studio Creative Director Hung Nguyen Head of Strategy Lyn Vu Marketing Operation/Campaign Operation Heidi Tran Design & Creative Trang Trong Trang Key visuals & Motion duy.tama Copywriting Tung Nguyen Edie Nguyen Project Coordinator Tu Teng Minh Duc Ngoc Minh ____ Creative Event Agency @thebros.ent Creative Director Linh Nguyen Project Manager Tra Dinh Creative Content Chris Nguyen Thi Hoang Ngoc Huyen Hoang Dieu Trinh Logistic Hieu Tay Production Hoang Nguyen Artist Vinh Khuat Dong Phong Luu Gia Kim Dung Gia Cat Luong @jazzcatluong _____ Media Production @_rio.collective Director Rio Le Photographer Luong Van Kha Videographer Jimmy Nguyen Huy Thai

Identity is the start. Experience is the movement. This journey has been about making strategy more tangible, more immersive, and more intentional. It is still early, and we are learning every day. What matters most is the trust of our partners, who allow us to join them and turn ideas into real stories. From the first spark to the quiet strength of love. We create the buzz. We foster the connection. We earn the trust. We provide the care. By bridging art with strategy, we solve real-world problems with meaningful designs that inspire, connect, and endure. The story is just the beginning, yet every frame carries meaning. Press play. See the impact in motion. And start the spark. #bna #showreel #graphicdesign #agency #branding

A Welcome House for Launching a Family Car At B&A, we believe insights are not just points to observe, they are connections waiting to be drawn. For the launch of the new Volvo XC90, we began with insights into our audience, family‑oriented individuals searching for a car that moves with them, one that feels safe yet inspiring. Together with @thebros.ent and @volvocarvietnam we created the House of Volvo, a family-friendly space where Scandinavian luxury meets everyday Vietnamese life. Instead of a showroom, guests stepped into a cozy house party under the Saigon sunset. Familiar routines like reading the morning paper, enjoying street food, or listening to vinyl were reimagined and elevated into experiences that felt both comforting and fresh. Every detail was intentional, every touchpoint designed to connect brand and customer. From Life in Motion to the Heritage Walk of Volvo’s legacy, each zone told a story of trust, care, and belonging. For them to experience a life defined by moments that matter, connections that last, and journeys that inspire. #bna #volvo #thenewxc90 #houseofvolvo #experience

“Drive with Ease. Live with Care.” The New XC90 launch event. A new car with a new look and an opportunity to collaborate with Volvo Car Vietnam. As the new, most advanced and best-ever XC90, this reskin version focuses on a modern look, along with clever use of space, everyday versatility, and effortless usability. This car represents the vision of Volvo about a large family SUV and is one of our most awarded and popular car models ever. Continuing the "Drive. Life." theme, B&A explores a new perspective with "Drive with Ease. Live with Care." Through this message, we highlight a shift in narrative: measure success not by what you own, but by who you protect. Their peace of mind and uncompromising comfort will always be the wealth that matters. This message and product highlight are visualized through a Key Visual that unites pioneering technology and the journey of connection. The signature lines and the rounded Volvo emblem embrace the concept of Volvo. By threading together technological advancements with human emotions, these lines form a sphere — a unified circle symbolizing protection, wholeness, and a safe life. And now, let’s explore the story behind the concept and meet The New XC90. #bna #design #volvo #thenewXC90

People ask us how we manage to stay so creative yet so logical at B&A. The truth? We didn't learn it in a boardroom. We’ve been training for this since day one. 🍼✨ Meet the 2026 Roster: The 'Mini' versions of the minds currently reimagining your brand experience. Different ages, same obsessions. #bna #designstudio #hanoi #rolecall #staff

Before “Mật Mã” came to us, where did we go? (Mật Mã behind the scenes) Hundreds of ideas. Countless hours of brainstorming. Bringing Mật Mã to life was a journey of patience and passion. We collected every little spark of inspiration to create something… unique. Mật Mã is meaningful to us because it wasn't just refined through small crafting experiments. It's the result of the hours we spent experimenting to get every touchpoint just right. Every touchpoint embraces an experience, and every experience tells a story. And as always, we only do what we believe in. Stay buzzing and watching how we made the Mật Mã gift set. #bna #BTS #studio #showcase #design