If you know a skier or snowboarder, check on them. May is a hard month. 🫶🏻
While they work through it, two things from @blackstrap can help keep them upright:
→ EVAP Shorts Active Shorts — made for trail runs, river days, and dusting the cobwebs off your bike to take it for a spin.
→ Aspect Drirelease Ultralight Hoodie — travel-ready, trail-ready, river-ready, and breathable/cool enough to wear to the airport, on the water, or while emotionally processing the forecast.
No brakes. No plan. Just outside. BlackStrap kids sun layers are built to stay cool, stay covered, and move with them, delivering UPF 50+ protection without the overheating or complaints.
#sunprotection #upf50 #summerkidswear #kidsgear #summercamp
What most people get wrong about sun protection:
More coverage doesn’t mean more heat.
The right gear actually keeps you cooler by protecting your skin and regulating body temp.
BlackStrap sun apparel deliversy UPF 50+ protection with lightweight, breathable fabrics that keep you cool while blocking harmful UV rays.
Wear your shade. Stay out longer.
#sunprotection #sunshirt #upf50 #upf50activewear
“Worn In. Worn Well.” celebrates the evidence of a life lived outside. The new Summer ’26 collection is designed for long trail days, river hangs, road trips, wrong turns, and repeat wear. Check out what’s new this summer.
#dailygear #activewear #getoutside #breathablefabric #activewearforwomen
To the moms. To the mother figures. To those celebrating, remembering, or carrying something heavier today.
Mother’s Day can hold a lot—gratitude, joy, complexities, and everything in between.
Today, we’re thinking about the moments that help you reconnect with yourself. Maybe it’s an early morning coffee before the day begins, a long bike ride with your weekly crew, a riverside cook out with friends, or a few quiet miles on the trail.
However you spend the day, we hope it feels like yours.
New arrivals built for long days outside. The Summer '26 collection is ready to tackle heat, movement, water, and whatever else the day has in store. From the trail to the river and back again. Explore the new arrivals.
#trails #camping #flyfishing #outdoorgear #pnwsummer
If your summers are filled with muddy mountain bike rides, cold river dips, car camps, summit picnics, and saying yes to all side quests...you're exactly who we're looking for. Hi, we're BlackStrap and we'd be stoked to have you join us as a Brand Ambassador this summer.
Submit your application now through Popfly. Link in bio.
#outdoorbrand #mountainbiking #flyfishing #hiking #outdooradventure
Asking the hard questions like ...
1️⃣ What's your go-to ride track?
2️⃣Does it make you ride better?
#skiing #snowboarding #mountainlife #chairliftchats
A peek into daily life at the cabin. Thanks @blackstrap for keeping me cozy from coffee by the fire to last lap 🧚
#mountainlife #cabinadventures #blackstrap #snowboarding #pnw
And of course, if you have any other PRO tips for us girl boarders out there 🙋🏼♀️😩 drop it in the comments because let’s be honest, the struggle is REAL but we’re all in this together 🎶 🙈🫶🏼😉
