Come to my talk May 21 in Vancouver with @cpyvr … how to get more ideas more reliably… pretty sure we can all benefit from that. DM me for the ticket link.
🐻Creative Director Brian Krenzer decapitated the Sugar Bear mascot
🧀He blasted a wedge of cheddar cheese using a rocket-powered hammer for Goldfish
🪿 And he used an irreverent goose to fund caregiver support across the country for PetroCan
You might have seen his work for brands like PlayStation, AT&T, Chips Ahoy, Tic Tac, and Destination BC.
But behind the award-winning campaigns was a reality most creatives know well:
deadlines, creative fatigue, faster turnarounds, and the pressure to come up with strong ideas on command.
🤔 How do you consistently generate creative ideas under those conditions?
Over the years, Brian realized he couldn’t rely on inspiration alone.
So he built a repeatable system for developing ideas faster — without burning out.
On May 21, Brian is coming to Creative Pulse to break down the frameworks, prompts, and mental models he uses to overcome creative block and develop ideas on demand.
This is a chance to look inside the working process of a creative director who has spent 25+ years delivering ideas professionally.
Join us next week at BCIT’s downtown campus.
Tickets are pay-what-you-can.
Our last two speaking events sold out, and space is limited.
Link to register is in our bio
@bkrenzer@bcitbusinessandmedia
#creativepulse #cpyvr #yvrcreatives #freelance #graphicdesigner #projectmanager #creativedirector #photographer #agencylife #vancouver #creativeleadership #vancouvercreatives #entrepreneur #successful #advertising #meetup #inspire #connect #creative #design #designer #business #agency #startup #event #vancity #professional #industrystandard #freelance #freelancer
𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫: 𝐇𝐨𝐰 𝐭𝐨 𝐇𝐚𝐯𝐞 𝐌𝐨𝐫𝐞 𝐈𝐝𝐞𝐚𝐬 (𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐋𝐨𝐬𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐌𝐢𝐧𝐝)
Join creative director and copywriter Brian Krenzer @bkrenzer at this Talk + Social event for creatives in Vancouver.
May 21 at The Tech Collider – BCIT Downtown Campus @bcitbusinessandmedia
𝘊𝘰𝘮𝘪𝘯𝘨 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘪𝘥𝘦𝘢𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘦 𝘧𝘶𝘯 𝘱𝘢𝘳𝘵.
𝘕𝘰𝘵 𝘢 𝘵𝘦𝘴𝘵 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘱𝘢𝘴𝘴 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘺.
Being a commercial creative in 2026 is HARD.
More content. More concepts. Faster turnarounds.
With AI in the mix, you’re expected to be more original…more often.
Somewhere along the way, the question creeps in:
𝘞𝘩𝘢𝘵 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦…𝘐 𝘨𝘰𝘵 𝘯𝘰𝘵𝘩𝘪𝘯𝘨?
You’re not alone.
Brian Krenzer has spent 25+ years in advertising and branding…and still feels the pressure.
The difference? He no longer relies on inspiration.
At some point in his career, Brian realized that brands and agencies can’t afford to lock creatives in rooms for days…praying that a muse would give them a decent idea.
The business of creativity revolves around reliability.
Brian set out to solve this challenge by developing a set of simple, repeatable techniques that help him generate more ideas, faster… without burning out.
If you’re a creative in marketing or technology, attend this Talk + Social to discover how to:
● Generate more ideas—without waiting for a “spark”
● Reduce the anxiety that comes with every new brief
● Turn creative blocks into structured problem-solving
● Build your own repeatable creative process
Join us at BCIT’s swanky downtown Tech Collider space
— and discover a better way to generate ideas under pressure.
𝐒𝐩𝐚𝐜𝐞 𝐢𝐬 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐬𝐨 𝐑𝐒𝐕𝐏 𝐧𝐨𝐰.
(Link in bio)
#creativepulse #cpyvr #yvrcreatives #freelance #graphicdesigner #projectmanager #creativedirector #photographer #agencylife #vancouver #creativeleadership #vancouvercreatives #entrepreneur #successful #advertising #meetup #inspire #connect #creative #design #designer #business #agency #startup #event #vancity #professional #industrystandard #freelance #freelancer
My favourite week of the year has come and gone. And I’m overwhelmed with joy and gratitude for the friends who brought me back here, and for the new friends who found their home here.
