Something Iāve been thinking about a lot lately is how quickly āfreeā gets associated with charity.
But BITS was never built to be a charity.
It was built to change the experience of period care - to make it feel considered, enjoyable, and something you actually look forward to, while proving that brands can fund that experience in a way thatās sustainable.
Thatās why the model looks different.
Itās not about one person covering the cost for another.
Itās about building something that works at scale, without relying on donations.
There are already organisations doing incredible work providing free period care to those who need it most - and that work is so important.
BITS just plays a different role in the ecosystem.
Both can exist š¤
Hereās a breakdown of how revenue comes into the business to make period care free! Itās a slow and steady race to the top š #startup #revenue #founder
It feels extra special when a small business decides to put their marketing spend towards paying for your period care.
Introducing @jadedroseco to the DataBITS family for Q3!! Everyone on the database will get a discount code in late June š¹
Iāve been using their tallow for a little while now, and I love the feeling it leaves on my skin. Itās not just that small hit of hydration you often feel from a moisturiser, but I can feel it nourishing my skin for hours.
Jaded Rose is passionate about women reconnecting with their skinās natural rhythm through clean ingredients and timeless rituals.
Thank you Jaded Rose, and the beautiful girls behind the brand. Iām so excited for BITS babes to discover you!
Alrighty letās get some announcements out into the world!!
Introducing @studioalyssum as a DataBITS partner for Q3! Everyone who is registered at bitsperiod.com will get a very special discount code from Studio Alyssum in late June.
These luxury artificial flowers are truly even better in person. Made of silk and real touch flowers, these blooms have lit up my home and I have no doubt they will do the same for yours.
Thank you Studio Alyssum for making period care free for BITS babes!!
I get so many offers from brands wanting to give free product or a discount code, but not pay the advertising fee. I say no to these brands, because it feels dishonest to advertise them as paying for your period when theyāre not.
I hope you like the transparency here and Iāll continue to be open and honest about the business side of things
Iām not sure how subtle I made these, or if theyāre not subtle enough.. but wither way - hereās a sneak peak into the first 4 brands in the Q3 BITS box š
The next BITS box will be released in July, and itās look so good I canāt wait to share with you all! I hope the BITS box makes your period feel a little more fun š #period #BITS #impact
