🏁 Trackside Announcement - The Herd is on the Move! 🏁
📍 The Ridge Motorsports Park
Kumpy is trackside TODAY with Optimum Track Days! He’s sticking around all through the coming weekend for the Track Time track day too. If you've been settleing for off-the-rack compromises, come find the Bison booth to talk custom fitment and pro-level safety.
📍 Motorsport Park Hastings
Jace Rabich, with LM2, is representing at Bagger Racing League Rounds 1-2. Come see why the pros trust the Herd to keep them fast and safe!
Two Tracks. One Herd. 🤘
The Herd is officially taking over the paddock this weekend, and we’re doubled up from coast to coast!
📍 Barber Motorsports Park for MotoAmerica.
If you’re at Barber, come find Eric and Tosha.
📍 The Ridge Motorsports Park
Pacific Northwest, we see you! Kumpy is holding it down with a full Bison booth in the paddock.
👉 Stop by and say hi. We’re here to support the community, share the stoke, and help you look as fast as you feel.
5-Star Shoutout! Huge thanks to James Preacher Beck for the incredible 5-star review! James, thrilled to hear how much you’re loving your Bison gear. 🙌 Reviews like these mean the world to us—they not only keep us inspired but also help more riders discover Bison.
If you’re part of The Herd, we’d love to hear from you too! Drop us a review and let us know how Bison has been a part of your ride. Every review goes a long way in supporting small businesses like ours. Thank you for the love and support!
💥 Ambassador Spotlight: Chris Cox 💥
Chris is a rider who proves it’s never too late to find your home on the circuit. While he’s spent a lifetime on two wheels, he officially traded the street for the track in 2017 and hasn’t looked back since. When he isn’t hitting apexes, he and his wife are busy giving their two dogs the ultimate "spoiled" life—because that’s just how we do things in The Herd.
🎶 Gear Theme Song: “Tubthumping” – Chumbawamba. For Chris, this is the ultimate anthem of resilience. It’s about the grit to get back up every time you’re knocked down—on the track and off.
🌍 Dream Ride: Isle of Man TT & European Tour. A childhood dream to witness the world’s most legendary road race, paired with a tour of Europe’s best circuits. If there’s a track nearby, Chris is zipping up.
🏍️ Ride with: Loris Baz He’s shared the paddock with many, but riding with Baz is the goal—Why? Because beyond being "damn fast," he’s a genuinely nice guy.
We’re stoked to have Chris running with us. He brings that perfect mix of grit, passion, and community that makes our family what it is. Keep charging, Chris! 🦬🔥
⚡ Sponsored Rider Spotlight: Austin Martinez ⚡
Meet Austin Martinez. While some are content just being on the grid, Austin is focused on a different kind of "Bisonality"—the kind that turns an underdog into a champion. Driven by pure grit and a relentless pursuit of the podium, he’s not just riding; he’s out to prove that the biggest dreams often come from the most determined darkhorses.
💭 Dream ride: For Austin, the dream is clear: standing on the top step at the Daytona 200 and claiming a MotoAmerica Supersport Championship. He’s putting in the work now to ensure his name is etched into the history of American road racing.
🔥 Inspiration: If he could pick any rider from any era to share the tarmac with, it would be Valentino Rossi. To Austin, embracing a moment with the "G.O.A.T." would be the ultimate surreal experience for any racer who lives and breathes the sport.
🎶 Gear Anthem: "The Way You Move" by OutKast. Why? Because every time he zips into his kit, he’s hit with that wave of gratitude. For Austin, looking professional while doing what he loves is all about those good vibes and high performance.
Breaking in your leathers = unlocking your second skin 🔓
Here’s the playbook:
💧 Sweat = faster break-in
🤸 Stretch it. Move in it. Get aggressive
🔁 Repetition builds the fit
🔥 Heat + humidity help it mold to you
Off the bike?
Use it. Work it. Don’t baby it.
That stiffness? It’s potential.
That creak? That’s progress.
Earn the fit. Own your Bisonality. 🦬
👉 Full guide in our bio.
🦬 Where in the world is Thor? 🌍
Thor has been burning up the pavement lately, bringing that Bisonality to tracks across the country! From the elevation of High Plains with Josh Ryken (MRA) to the technical turns of The Ridge with Kumpy, we’ve been right in the heart of the action. 🏁⚡️
Don't just ride—stand out. Come find Thor at the track or visit bisontrack.com to start your custom journey today.
🏁 Trackside Announcement - The Herd is taking over the paddock! 🏁
We’re hitting the road to make sure you’re looking sharp and staying safe. Whether you’re chasing a personal best at a track day or hunting for a podium in MotoAmerica, come find us.🤘
Where to catch us:
📍 Barber Motorsports Park (MotoAmerica): Tosha and Eric from SuperBike Supply will be on-site! We won’t have a dedicated Bison booth this round—stop by the SuperBike Supply tent to connect with the crew and get your questions dialed in.
📍 Oregon Raceway Park (2Fast Track Days): Catch up with Kumpy and talk all things track.
Skip the guesswork and come get measured. We're here to make sure you’re comfortable, confident, and ready to twist the throttle.
🎨✨ Design Inspiration: Hawk Mazzotta & his team ✨🎨
When Hawk Mazzotta set out to outfit his team for the Golden State Championship, he didn't just want a suit—he wanted a statement.
The foundation? A classic split-color design on the arms and legs. It’s a look Hawk pioneered years ago because it was "cool and different," and it still hits just as hard today.
For the vibe, Hawk went back to the early 2000s, channeling the "no frills, just clean" aesthetic of his mentor, Al Sallevarria. By combining that surgical white base with Hawk’s trademark fluorescent yellow, these kits don't just "pop"—they practically glow on the track.
But here’s where the Bisonality really kicks in: while the team matches for a sharp, cohesive look, Hawk gave every rider the green light to add their own flare. From the custom prints on the black panels to their individual names, no two suits are identical.
It’s the perfect balance of standing out as a rider while running strong as a team. Sharp, unique, and unified.
That’s how The Herd does it. Good luck to the whole Hawk Mazzotta crew in the GSC! 🦬🔥
💥 Ambassador Spotlight: Shannon Utz 💥
Shannon brings a mindset rooted in gratitude, growth, and the constant pursuit of pushing beyond fear. Whether on track days or the street, she rides with intention — always challenging herself to evolve both as a rider and as a person.
🎶 Gear Theme Song: “Electric Feel” – MGMT
For Shannon, this track carries a deeply personal meaning — blending happy, sad, and funny memories all at once. Her suit reflects that connection, covered in personal symbols that honor the people and moments the song reminds her of. Every detail tells a story.
🌍 Dream Ride: A multi-country trip through Southeast Asia — an immersive journey through diverse landscapes, cultures, and roads that turn every mile into an experience of discovery and freedom.🔥
🏍️ Ride with: She looks forward to riding alongside her daughter, Zeshan, one day—side by side on the road instead of as her backpack.
We’re proud to have Shannon representing The Herd — proving that riding is more than speed or distance; it’s about meaning, memory, and becoming who you’re meant to be on and off the bike. 🦬🔥
⚡ Sponsored Rider Spotlight: Daniel Caron ⚡
Focused, consistent, and powered by purpose. Meet Daniel—a Senior Reactor Operator from Connecticut who brings that same precision and high-stakes mindset from the control room to the tarmac. As a dedicated member of The Herd, Daniel isn't just about the lap times; he’s about the standard of excellence he carries every time he zips up his leathers.
💭 Inspiration: Daniel finds his inspiration in his mom’s commitment to their community. He brings that same energy to the track—consistent effort, a positive presence, and putting in the work even when the cameras aren't watching.
🏁 Dream Ride: Heading West to tackle the elevation of The Ridge or the iconic Corkscrew at Laguna Seca.
🎶 Gear Anthem: "Generic American Pop." Why? Because while the racing is serious, the vibe should always be fun, accessible, and ready for a good time.
Daniel represents the grit, integrity, and community spirit that defines our family. We’re proud to have him representing the Bison name on and off the bike. 🏍️💪
🚨 NEW PRODUCT LAUNCH: MAVERICK! 🚨
Every revolution starts with a rebel. 🏁🔥
Introducing the MAVERICK Colorway — built for riders who don’t follow the pack, they lead it.
This one hits different. It’s been weeks… months of relentless work to bring this vision to life. ⚡
Engineered with forward-thinking innovation and wrapped in a sleek, contemporary design, the Maverick suit pushes performance to the next level. And then we took it further… adding a flash of natural hide 🦬 — a raw nod to where motorcycle comfort and safety began.
Because looking forward doesn’t mean forgetting your roots. 🖤
The Maverick Colorway fuses advanced materials and cutting-edge protection with the timeless feel of leather — built for those who carve their own path.
This is just the beginning.
👉 Step into Maverick. Shop the new collection now.
