Birch Babe

That kinda makes everyday your birthday... just saying. 👀💚 Tap to get yourself a treat! 🛒 ✨ #canadianmade #womenownedbusiness #Naturalskincare #Cleaningredients

Building with intention looks like this. 🌿✨ At the #SelfMadeBreakfastTour, @BirchBabe wasn’t just a booth; it was a story. This brand started long before the spotlight. It began with their mom, Debbie, a self‑described nature lover and adventurer who hiked solo from the southern tip of Patagonia to the northern tip of Chile. That experience changed everything. Witnessing waste in the world and seeing communities live consciously inspired her to create skincare that is good for people and the planet. When she got home, she quit her job, dove into formulation, and started crafting clean, all‑natural products for herself, friends, and eventually local markets. Fast forward, her daughters, Kelsey and Lindsay, joined forces during the pandemic to rebrand and grow Birch Babe into the award‑winning, family‑run clean beauty brand it is today. Together they’ve kept sustainability at the core, crafting vegan, cruelty‑free products made right in Ontario with low‑waste, thoughtfully sourced ingredients. And just when the world was looking, they stepped into a major spotlight, taking their passion project to the 🚨 Dragons’ Den stage 🚨 where they shared their values, their vision, and their commitment to accessible, sustainable beauty with a national audience. Talking with founder @kelseylirvine it wasn’t just about products on shelves. It was about why they exist: to make clean beauty uncomplicated, intentional, and something that actually feels good to use every day.

A 14 year-old with a better skincare routine than most of us? 👀 Birch Babe CEO Kelsey sat down with Hudson and his mom @susieadelson on The Fresh Dirt podcast. Hudson breaks down his full routine, tells us what happened when he ran out of his cleanser on vacation, and his mom drops the reason they stuck with us. 🌿 💚 Episode drops Monday. Link in bio. 🎙️ #Skincare #Teenskincare #CanadianMade #womenowned

It started on a hiking trail 🥾🌿 Birch Babe was our mom’s passion project and we never expected it would become the family business, but once we joined her during the pandemic, we never stopped. Birch Babe is in +500 stores across North America now and it is still every bit as natural, vegan, and cruelty-free as it was from the very beginning. High quality for the low maintenance babe, always. 💚 #canadianskincare #veganskincare #sensitiveskincare #madeincanada #naturalskincare

We can’t believe it’s been almost a year since we walked into the Dragons’ Den 🐉🥹 We didn’t go on @cbcdragon because we had it all figured out. In fact, we were up late the night before frantically rehearsing our pitch. We never could have imagined that hours later we’d get two offers and have the most incredible year ever. ✨ Thank you for watching, for sharing, for buying, and for cheering us on. 💚🌿 We don’t take any of it for granted. xo, The Birch Babes

None of this exists without her 👩‍🔬💚 Birch Babe started because our mom spent 60 years paying attention to what she ate, how she moved, and what she put on her skin. Then she made it accessible for everyone. Every formula made by hand from her cottage kitchen. Happy Mother’s Day, Debbie, the original Birch Babe 🌿

POV: Your son steals your skincare but you’re not mad about it. 💚 @susiealdeson and her son, Hudson, are back with a GRWM vlog walking us through their skincare routine. Let us know in the comments how many steps does your routine have! 👇 💚 #naturalskincare #skincareroutine #grwm #cleanbeauty #allnaturalskincare

20% OFF with code MAMABABE20 🌿 Treat your mom (or yourself, no judgement) to her all-natural skincare faves. Ends Monday, May 11th. Excludes bundles and sets. #mothersday #naturalskincare #cleanbeauty #skincaregiftideas #canadianbusiness

She does everything. Give her everything - Mother’s Day Giveaway 🩷 We’ve partnered with 7 incredible brands to give one deserving Mama the full reset she deserves — $830 in value, all of it 💖 Here’s what she wins: @lagreewest 5-class Lagree West Pilates pack ($195) @oneyogavan 2x One week unlimited yoga passes — one for her, one for her bestie ($96) @maris.dae Sea-algae bodycare set (body serum + body wash) ($86) @birchbabe Lighten, Tighten, Brighten Bundle + Lip & Cheek Tint Set ($185) @everwellwaterkefir Probiotics + Hydration Drink Mixes with Vit-C + Immune Support ($90) @chambar_restaurant No cooking, eat out at one of Vancouver’s best ($100) @zazubean Mom’s survival kit: 6 x Chocolate Bar Variety Pack + 15 x Hazelnut Crunch Fixie bars ($78) How to enter: ✅ Like this post ✅ Follow us + each brand tagged above ✅ Tag a Mama in your life who deserves this (more tags = more entries) ✅ Share this post to your stories for bonus entries! Giveaway is open to residents of British Columbia from Thursday, May 7 to Sunday, May 10 at 11:59 pm PST, 2026. The winner will be selected and notified from the @everwellwaterkefir account only. This giveaway is not sponsored, endorsed or administered by, or associated with Meta.

“I don’t care to be a mom. I don’t wear the mom hat.” For our Mother’s Day special, Birch Babe CEO Kelsey sat down with @susieadelson and her son Hudson on The Fresh Dirt to talk motherhood, building a brand agency, and what actually changes when you turn 30. No Chief Mom Officer hat. Just a whole woman who also happens to have the best kid. 💚 Episode is live! Link in bio. 🎙️

Unhinged and ready to record 🎙️✅ Very fitting that I’m wearing @birchbabe ‘Ruby Rebel’ 😏💄 Thanks @realizesondr @ritastranges for having me on your podcast. Such a wonderful conversation and way to spend an afternoon xo #womeninspiringwomen #womanownedbusiness #podcast #womenentrepreneurs #buildingabrand

World stop: we just did a full touch up in under 10 seconds.🤭 One product, lips + cheeks done. 💄 Oh, and the tube? 100% recycled, recyclable & compostable so you can look good and feel good about it. 🌿 Tap to choose your fave shade. 🛒 💚