Finding the right music is all about knowing your audience. Sometimes we aim for global impact; other times, we find tracks that resonate locally.
For soap brand @zest_mexico 's latest campaign, we licensed the nationwide hit “Madre Tierra (Oye)” by Chayanne to be re-recorded for the spot. The ad, focusing on small changes for better daily routines, has generated over 800,000 views on YouTube, proving how the right song can celebrate life and connect deeply with the audience.
See the impact for yourself — watch the video above!
Earlier this month, our teams at Big Sync and MassiveMusic hosted a showcase with @warnersync , demonstrating the capabilities of their innovative Colour Cues platform. We discussed the vibrant connection between sound and colour, and how synesthesia can enhance music discovery for brands campaigns.
We capped off the session with an exclusive performance by up and coming artist @victoriageorgievaofficial . Thank you to everyone who showed up – here’s to more creative and interactive sessions ahead!
Thanks to @sonymusic for co-hosting a celebration marking Big Sync Music’s 10th Anniversary. 🎉
The anniversary event was a night to celebrate music and creativity featuring live performances from @iamtomwalker , @ennyintegrity , and @dandlion .
"It's been a brilliant journey," said Big Sync Founder and CEO Dominic Caisley. "We've connected with some of the biggest brands and artists in the world, and I’m incredibly proud of our work and a decade of delivering global campaigns that consumers actually want to engage in. But none of it would have been possible without our amazing team and our partnership with our clients. So thank you to everyone who has been a part of the Big Sync journey.”
Here’s to another 10 years of Big Sync Music!
Helping @axe join forces with the multi-award-winning Argentine DJ and producer @bizarrap to remix one of the brand’s best fragrances and create the NEW AXE Black Remixed is undoubtedly one of the highlights of our year.
The new limited edition fragrance will be available throughout Latin America and Spain this month, allowing fans to own a unique piece of merchandise.
We also worked with the brand and the artist to write an original track for the campaign, which can be enjoyed above 👆
🏀 For the @fiba Basketball World Cup, we worked with UK breakbeats legend @kraftykuts to fashion a bouncy, bassy jam to get people hyped for tip-off on August 25.
Along with an international soundtrack that fuses classic breaks with genres popular throughout the host nations of Japan, Indonesia, and the Philippines, the spot also features four basketball superstars, Luka Dončić, Jordan Clarkson, Yuta Watanabe, and Zhou Qi.
Thanks to our partners at FIBA, BE Media Ltd, and 19 Sound for helping to bring this project to life.
We loved connecting with new (and familiar) faces at this year's #ProcureConMarketing in London!
Our Founder and CEO Dominic Caisley was joined by @songtradr ’s Research Strategy Director Aifric Lennon on a panel about the power of music (with a virtual appearance by Ben Curtis from @magnum ). We explored ways in which music can be leveraged to cost-effectively boost marketing performance and how to continuously evaluate the impact on a brand's success.
If you're planning on attending #TheFutureOfAdvertising, hosted by @apalondon today – come say hi!
Big Sync's Justin "Commie" Mcmullen will be joining Rachel Menzies, Mark Levin, and Joe Innes from @bmguk for a session exploring how brands can creatively (and authentically) engage with audiences via artist partnerships.
Swipe to learn more about Commie! ➡️
Big Sync's Alex Menck was joined by Molly Neuman, Diederik van Middelkoop, and Marcelo C. Falcao to discuss the power of music in today's sound-on environment at @rio2c last week, Latin America's leading gathering for creatives.
It was wonderful to spend time with new and familiar faces during the conference and over brunch. Until next year!
How many concerts do we go to? The answer is more than you think.
Robbie Josephs, Music Supervisor, saw @bigthiefmusic at @eventimapollo last week – thanks to @dominopubco for the invite!
Turn your phone sideways to immerse yourself in our latest work with @lolamullenlowe for @magnum : a journey for pleasure in the metaverse that reminds us all of the wonders that exist only in the real world. Big Sync Music provided the music supervision and worked on the captivating original composition for the short film.
#NotAvailableInTheMetaverse #MagnumIceCream
We worked with @mediamonks and the one and only DJ Casper to re-record his iconic Cha Cha Slide as a step-by-step skincare routine for a @lorealparis campaign engaging 70+ influencers ✨
See how Cost n’ Mayor interpreted the challenge, and explore #SkincareCHACHA on TikTok to watch the videos trending currently 📈
Bumble does it best! What a privilege to work with them on their new spot for International Women’s Day. Visit bumble.com/IWD to learn more about the next generation of women making moves for a better tomorrow. And in the meantime, keep making yours.
